The Estonian Marketing Software Market (2026)
14 marketing software companies have recorded headquarters in Estonia in this directory, led by Modash.io (0.03% of recorded software spend). Rankings use trailing-12-month software spend share in the Cledara dataset. Unranked recorded vendors remain included. Data as of .
What this ranking measures
Location is the recorded headquarters, which may differ from where a company was founded or where its customers operate. Vendors are ordered by trailing-12-month software spend share in the Cledara dataset. Recorded products without a current paid observation remain in the directory; inclusion alone does not establish current paid usage.
Annual rank changes use the separate global popularity rank, based on payment activity. Missing calendar endpoints stay unavailable. Founding year, employee and funding fields are recorded enrichment facts, which can be incomplete or historical. Full source data is available from the CSV and JSON download links.
The headline and leader facts describe the complete published location. Search and category selections apply to the directory and its downloads.
Estonian marketing software companies ranked by software spend
| # | Product | Category | Founded | Employees | Funding | 12-mo activity rank change |
|---|---|---|---|---|---|---|
| 1 |  Modash.io Modash.io is a platform for B2C businesses to find, collaborate and work with influencers on popular social media platforms. | Marketing & Growth | 2018 | 51-200 employees | $10M - $25M | +257 |
| 2 |  Sitechecker Sitechecker is a platform that offers a website SEO checker & audit tool for reporting, alerting, insights, and forecasting. | Marketing & Growth | 2016 | 11-50 employees | +299 | |
| 3 |  SpySERP SpySERP is an SEO rank checker that tracks keyword positions across multiple search engines, supports up to 1 million keywords per project, and offers real-time data analysis. | Marketing & Growth | 2016 | 2-10 employees | +420 | |
| 4 |  BetterPic BetterPic provides an online service that generates headshots and other images from photos uploaded by users, using AI-based image models. It serves both individual and business customers and manages storage, rendering and deletion of input photos, trained models and generated images under defined retention rules. | Marketing & Growth | 2023 | 11-50 employees | $1M - $5M | |
| 5 | Cointraffic | Marketing & Growth | 2014 | 11-50 employees | ||
| 6 | Ekspress Media | Marketing & Growth | 2015 | 201-500 employees | ||
| 7 | Fullfunnel.io | Marketing & Growth | 2017 | 2-10 employees | ||
| 8 |  Humbl.ai Humbl.ai is a platform that provides cloud-based services for monitoring and tracking digital marketing campaigns, including paid media, search rankings and brand visibility across advertising channels. The platform connects to advertising and analytics data sources and delivers consolidated campaign performance information to users through a web interface. | Marketing & Growth | 2-10 employees | Under $1M | ||
| 9 |  JetOctopus JetOctopus is a platform that combines log analysis, crawler functionality, and integration with Google Search Console to deliver SEO insights for websites. | Marketing & Growth | 2018 | 11-50 employees | ||
| 10 | Outfunnel | Marketing & Growth | 2018 | 11-50 employees | $1M - $5M | |
| 11 |  Promoty Promoty is an influencer marketing tool that helps with finding the right creators, managing influencers, and monitoring content. | Marketing & Growth | 2017 | 11-50 employees | $1M - $5M | |
| 12 |  Smaily Smaily is a platform designed to enhance email marketing strategies. It offers tools for creating and managing email campaigns, automating messages based on user behavior, and analyzing the effectiveness of each campaign. Users can design emails using customizable templates, segment their audience for targeted messaging, and access detailed reports to refine their strategies. | Marketing & Growth | 2006 | 11-50 employees | ||
| 13 | Sol Inventum | Marketing & Growth | 2019 | Self-employed | ||
| 14 | TextMagic | Marketing & Growth | 2001 | 51-200 employees |
Marketing Software subcategories in Estonia
Social Media Management companies in Estonia
- Modash.io — Modash.io is a platform for B2C businesses to find, collaborate and work with influencers on popular social media platfo…
- Promoty — Promoty is an influencer marketing tool that helps with finding the right creators, managing influencers, and monitoring…
SEO & Content Optimization companies in Estonia
- Sitechecker — Sitechecker is a platform that offers a website SEO checker & audit tool for reporting, alerting, insights, and forecast…
- SpySERP — SpySERP is an SEO rank checker that tracks keyword positions across multiple search engines, supports up to 1 million ke…
- JetOctopus — JetOctopus is a platform that combines log analysis, crawler functionality, and integration with Google Search Console t…
Creative & Design companies in Estonia
- BetterPic — BetterPic provides an online service that generates headshots and other images from photos uploaded by users, using AI-b…
Paid Ads & Attribution companies in Estonia
- Cointraffic
- Humbl.ai — Humbl.ai is a platform that provides cloud-based services for monitoring and tracking digital marketing campaigns, inclu…
Other companies in Estonia
- Ekspress Media
Email & Marketing Automation companies in Estonia
- Fullfunnel.io
- Outfunnel
- Smaily — Smaily is a platform designed to enhance email marketing strategies. It offers tools for creating and managing email cam…
- Sol Inventum
- TextMagic
Rising Estonian marketing software companies
SpySERP and Modash.io show the strongest payment-activity rank gains over the three-calendar-month comparison.
How Estonia compares globally
Estonia accounts for 0.6% of the marketing software products tracked globally on Cledara (14 of 2,184).
The top Estonian product, Modash.io, ranks #68 by recorded software spend in the global category dataset.
Frequently asked questions
Which Estonian marketing software vendors lead the spend ranking?
Modash.io, Sitechecker and SpySERP lead the Estonian marketing software market in 2026, ordered by recorded software spend share in the Cledara dataset. Last updated 23 October 2026, 01:19 UTC.
How big is the Estonian marketing software market?
This directory records 14 marketing software products headquartered in Estonia, led by Modash.io in recorded software spend share. Inclusion does not establish current paid usage. This is a dataset count, not a market-size or revenue estimate.
Which Estonian marketing software vendors gained payment-activity rank?
SpySERP and Modash.io show the strongest global payment-activity rank gains over three calendar months among vendors in this headquarters/category group.
Where does this data come from?
From anonymized, aggregated purchasing data across companies that manage their software with Cledara — real payments, not surveys or web traffic. Updated monthly.