Customer Support Software Market Share (2026)
Cledara's current dataset ranks 347 customer support software products using real company purchase data rather than surveys, reviews or web traffic. The most-used are Intercom, Zendesk and Freshworks; the largest subcategories by spend share are Support and Feedback & Surveys, measured across companies that manage their software with Cledara.
Customer Success & Support tracks 346 products across 8 subcategories, led by Support, Feedback & Surveys, Live Chat & Messaging, Helpdesk & Ticketing, and Product Adoption & Onboarding. Intercom, Zendesk, Freshworks, Ringover, and Wati are top products. Market share by popularity is 3.52% with an average rank of 1,692; 5 products each are rising, declining, and breakout.
The most-used customer support software
Intercom leads the current customer support software ranking, followed by Zendesk and Freshworks, among 347 products measured from real company purchases tracked by Cledara rather than surveys or reviews.
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Intercom | intercom.com | Support | Customer messaging platform that centralizes communication for businesses. | #45 | #16 | 0.33% | 1.00% | AI-Embedded |
| Zendesk | zendesk.com | Support | Cloud-based help desk management solution offering customizable tools to build customer service portal, knowledge base and online communities. | #48 | #18 | 0.29% | 0.71% | AI-Embedded |
| Freshworks | freshworks.com | Support | Freshworks is a cloud-based business that provides customer engagement software. The company offers software such as customer service products, information technology service products and customer rel | #66 | #61 | 0.23% | 0.25% | AI-Embedded |
| Ringover | ringover.com | Live Chat & Messaging | Ringover is a cloud-based call center software that provides a comprehensive suite of solutions to empower businesses in enhancing productivity, elevating customer experiences, and optimizing their co | #72 | #246 | 0.21% | 0.05% | Traditional |
| Wati | wati.io | Live Chat & Messaging | Wati is a platform that provides tools for businesses to automate and streamline their WhatsApp communication. It enables businesses to send automated messages, manage customer inquiries, and engage w | #122 | #553 | 0.12% | 0.02% | Traditional |
| Trustpilot | trustpilot.com | Feedback & Surveys | Trustpilot is a platform that allows customers to read and write reviews about various companies and businesses. The product aims to help users find companies they can trust by providing a platform fo | #154 | #48 | 0.08% | 0.30% | Traditional |
| Lyssna | lyssna.com | Feedback & Surveys | Lyssna is a user research and usability testing platform that aims to help teams deeply understand their audience and make informed decisions. The platform allows businesses to conduct user research a | #181 | #212 | 0.07% | 0.06% | Traditional |
| JotForm | jotform.com | Feedback & Surveys | Jotform is a platform offering a free online form builder and form creator. It is designed to solve the business problem of creating and managing forms easily and efficiently. The product's key featur | #240 | #366 | 0.05% | 0.03% | Traditional |
| Circle | circle.so | Community Platforms | Circle is a platform designed to facilitate online community building for businesses and organizations. It offers tools and features for creating and managing branded online communities where members | #262 | #719 | 0.05% | 0.01% | Traditional |
| Beamer | getbeamer.com | Product Adoption & Onboarding | Beamer is a platform that helps product teams improve user engagement and communication. The product address the challenge of keeping users updated and engaged by offering various features and tools. | #292 | #330 | 0.04% | 0.03% | Traditional |
| Survicate | survicate.com | Feedback & Surveys | Survicate is an effortless survey platform that helps businesses gather user research and feedback. It offers various survey types, including email surveys, website feedback surveys, in-product survey | #301 | #234 | 0.04% | 0.05% | Traditional |
| Maze | maze.co | Feedback & Surveys | Maze is a platform that offers a continuous product discovery platform for businesses. It helps companies scale customer insights with AI-powered research, allowing them to build the right products fa | #305 | #663 | 0.04% | 0.01% | AI-Embedded |
| Front | front.com | Helpdesk & Ticketing | Front is a customer operations platform that helps businesses build stronger customer relationships and improve operational efficiency. It offers a range of capabilities to enhance collaboration, auto | #342 | #128 | 0.04% | 0.11% | Traditional |
| Quo | quo.com | Live Chat & Messaging | Quo is a communication platform that offers features like call recording, call routing, auto-response, setting business hours, and integration with approximately 3,000 applications via Zapier. Users c | #353 | #734 | 0.04% | 0.01% | Traditional |
| SurveyMonkey | surveymonkey.com | Feedback & Surveys | SurveyMonkey is a platform that offers online survey tools for businesses. SurveyMonkey allows companies to collect data-driven insights through the creation and distribution of surveys. The product i | #357 | #157 | 0.04% | 0.09% | Traditional |
| Vapi | vapi.ai | Support | VAPI.ai is a platform that provides voice AI technology for developers. It enables the integration of voice functionalities into applications by offering tools and APIs for voice recognition and proce | #358 | #407 | 0.04% | 0.03% | AI-Native |
| Crisp | crisp.chat | Live Chat & Messaging | Crisp is a platform designed to facilitate customer communication for businesses. It offers a suite of tools for managing customer interactions across various channels, including live chat, email, and | #364 | #468 | 0.03% | 0.02% | Traditional |
| BotSpace | bot.space | Live Chat & Messaging | BotSpace is a Customer Engagement software built on WhatsApp’s Business API, helping businesses to automate customer support and engagement. | #371 | #238 | 0.03% | 0.05% | Traditional |
| SendBird | sendbird.com | Live Chat & Messaging | SendBird is a customizable messaging SDK and chat API that enables businesses to offer in-app messaging for their mobile, web, and consumer applications. | #391 | #160 | 0.03% | 0.09% | Traditional |
| tawk.to | tawk.to | Support | tawk.to is a live chat software designed to help businesses communicate with clients and website visitors to deliver customer support. | #399 | #189 | 0.03% | 0.07% | Traditional |
| Appbot | appbot.co | Feedback & Surveys | Appbot is a SaaS product that offers a comprehensive suite of tools for mobile teams to analyze and manage their app reviews and ratings. The product is designed to save product managers, technical te | #400 | #629 | 0.03% | 0.01% | AI-Native |
| Fillout | fillout.com | Feedback & Surveys | Fillout is a platform to create and store forms, surveys, and quizzes your audience will answer. | #408 | #1,210 | 0.03% | 0.00% | Traditional |
| Userflow | userflow.com | Product Adoption & Onboarding | Userflow is a platform that facilitates the creation and optimization of user onboarding experiences within digital products and services. It allows businesses to design, implement, and analyze onboar | #418 | #150 | 0.03% | 0.10% | Traditional |
| Canny | canny.io | Feedback & Surveys | Canny is a customer feedback management platform. It aims to help businesses collect, analyze, and act on customer feedback effectively. The product solves the problem of managing and organizing feedb | #443 | #421 | 0.03% | 0.02% | Traditional |
| AppFollow | appfollow.io | Feedback & Surveys | AppFollow is a platform that specializes in app performance monitoring and review management. It provides tools for tracking and analyzing app reviews, managing customer feedback, and conducting App S | #455 | #349 | 0.03% | 0.03% | Traditional |
| Help Scout | helpscout.com | Helpdesk & Ticketing | Help Scout is a platform that offers a shared inbox, help center, and live chat software to help businesses manage their customer conversations effectively. The product is designed to streamline custo | #466 | #477 | 0.02% | 0.02% | Traditional |
| Meetup | meetup.com | Community Platforms | Meetup is a SaaS product that allows users to find local groups, events, and activities based on their interests. It provides a platform for people to connect with others who share their hobbies, pass | #488 | #846 | 0.02% | 0.01% | Traditional |
| Siit | siit.io | Helpdesk & Ticketing | Siit is a SaaS-based internal service management platform that integrates with Slack, Microsoft Teams, email, and web forms to centralize service requests. It automates workflows using directory integ | #494 | #728 | 0.02% | 0.01% | AI-Embedded |
| Instatus | instatus.com | Other | Instatus is a service that provides customizable status pages for businesses to communicate the status of their services to customers. These pages are quickly generated and can operate independently f | #509 | #1,305 | 0.02% | 0.00% | Traditional |
| Product Fruits | productfruits.com | Product Adoption & Onboarding | Product Fruits is a platform providing AI-powered onboarding, support, and analytics tools. It includes features like interactive guided tours, onboarding checklists, hints and tooltips, feedback widg | #520 | #442 | 0.02% | 0.02% | AI-Embedded |
| Anketolog | anketolog.ru | Feedback & Surveys | Anketolog offers a platform to create polls and surveys for businesses. | #531 | #372 | 0.02% | 0.02% | Traditional |
| UserBrain | userbrain.com | Feedback & Surveys | UserBrain is a platform designed to gather feedback on digital products and services through usability testing. It allows companies to observe how real users interact with their websites, apps, or pro | #541 | #484 | 0.02% | 0.02% | Traditional |
| Aloware | aloware.com | Live Chat & Messaging | Aloware is a cloud-based contact center platform that integrates voice, SMS, AI features, and CRM tools to manage calls and messages. It provides workflow automation, regulatory compliance features su | #561 | #393 | 0.02% | 0.03% | AI-Embedded |
| SweetHawk | sweethawk.com | Helpdesk & Ticketing | SweetHawk is a provider of a suite of apps for Zendesk called Super Suite, which includes tools for managing tasks, approvals, calendar events, deadlines, notifications, reminders, field conditions, s | #583 | #667 | 0.02% | 0.01% | Traditional |
| Electric AI | electric.ai | Support | Electric is an IT management software designed to help businesses monitor network security and manage applications, operating systems, databases, and more via a unified platform. | #614 | #312 | 0.02% | 0.04% | AI-Native |
| Headway | headwayapp.co | Product Adoption & Onboarding | Headway is a platform that allows businesses to keep their customers informed about product updates through a customizable changelog. The product aims to solve the problem of effectively communicating | #622 | #1,435 | 0.02% | 0.00% | Traditional |
| Octopods | octopods.io | Live Chat & Messaging | Octopods is a SaaS product that offers Intercom integrations for social messaging and SMS channels. This product allows businesses to connect with their customers through social messaging platforms, s | #632 | #519 | 0.02% | 0.02% | Traditional |
| 360dialog | 360dialog.com | Live Chat & Messaging | 360dialog is a Messenger Communication Platform & WhatsApp Messaging API. | #655 | #47 | 0.01% | 0.31% | Traditional |
| Birdie | birdie.so | Helpdesk & Ticketing | Birdie is a platform that allows users to request screen recordings from customers or initiate a Cobrowsing session directly within your existing helpdesk platform. This feature aims to improve the ef | #669 | #658 | 0.01% | 0.01% | Traditional |
| Tribe Community Platform | tribe.so | Community Platforms | Tribe is a community platform integrated into a product that helps users increase user engagement, retention and lifetime value. | #706 | #688 | 0.02% | 0.01% | Traditional |
| Tango | tango.ai | Support | Tango is a digital platform designed to assist in the creation of interactive guides, known as "Tangos," for documenting software processes. It enables users to capture their screen activities, automa | #706 | #793 | 0.01% | 0.01% | AI-Native |
| Landbot | landbot.io | Live Chat & Messaging | Landbot.io is a platform that provides a chatbot building tool for businesses. It enables users to create conversational interfaces to engage with website visitors, capture leads, and provide automate | #713 | #819 | 0.01% | 0.01% | Traditional |
| Featurebase | featurebase.app | Feedback & Surveys | Featurebase is a platform designed to streamline the management of product feedback and feature requests. It enables businesses to collect, organize, and prioritize customer insights. | #721 | #1,212 | 0.01% | 0.00% | Traditional |
| Hiver | hiverhq.com | Helpdesk & Ticketing | Hiver is a Gmail-based helpdesk. | #722 | #538 | 0.01% | 0.02% | Traditional |
| Combot | combot.org | Community Platforms | Combot is a Telegram community management tool featuring analytics, moderation, spam protection, administrative commands, and user engagement functionalities. It offers customizable filters, restricti | #745 | #1,023 | 0.01% | 0.00% | Traditional |
| Lookback | lookback.io | Feedback & Surveys | Lookback is a platform that offers usability testing and interviews for user research purposes. The product helps businesses solve the problem of understanding user behavior and gaining insights to im | #764 | #601 | 0.01% | 0.01% | Traditional |
| Transly | transly.live | Live Chat & Messaging | Transly is a real-time translation platform designed specifically for Intercom. | #768 | #819 | 0.01% | 0.01% | AI-Native |
| Talkdesk | talkdesk.com | Support | Talkdesk is a cloud-based contact center platform designed to enhance customer experiences through advanced communication and automation tools. It provides features such as omnichannel support, AI-dri | #791 | #513 | 0.01% | 0.02% | AI-Embedded |
| Gleap | gleap.io | Feedback & Surveys | Gleap is a visual customer communication and triage platform. The platform allows customers to give feedback which is represented visually. MEthods for gathering feedback include video action replays, | #806 | #1,045 | 0.01% | 0.00% | Traditional |
| Tidio | tidio.com | Support | Tidio is an AI-powered customer service platform that combines live chat, chatbots, and helpdesk functionalities. It enables businesses to automate responses, engage customers in real-time, and stream | #810 | #524 | 0.01% | 0.02% | AI-Native |
Which support subcategories companies spend on most
Support is the largest customer support software subcategory by spend share at 2.2%, followed by Feedback & Surveys at 1%, across 347 products tracked from real company purchases in Cledara's dataset.
| Subcategory | Products | Popularity share | Spend share |
|---|---|---|---|
| Support | 29 | 1.04% | 2.20% |
| Feedback & Surveys | 105 | 0.90% | 0.97% |
| Live Chat & Messaging | 72 | 0.70% | 0.80% |
| Helpdesk & Ticketing | 48 | 0.31% | 0.49% |
| Product Adoption & Onboarding | 31 | 0.23% | 0.41% |
| Community Platforms | 21 | 0.14% | 0.08% |
| Customer Success Platforms | 24 | 0.10% | 0.86% |
| Other | 17 | 0.08% | 0.04% |
Customer support software spend trends
As of 11 September 2026, 02:07 UTC, UK companies pay a median £3k/year for customer support software, down 28% versus a year ago.
| Annual spend per company (UK, GBP) | P25 | Median | P75 |
|---|---|---|---|
| Customer support software | £1k | £3k | £10k |
From the Cledara SaaS Spend Index — real payments, reported per currency with no conversion.
Adoption by team
| Team | Products | Popularity share | Spend share |
|---|---|---|---|
| Customer Success / Support | 229 | 2.45% | 4.58% |
| Product Management | 67 | 0.58% | 0.59% |
| Marketing / Growth | 27 | 0.28% | 0.47% |
| Engineering | 10 | 0.11% | 0.13% |
| IT / Ops | 6 | 0.05% | 0.05% |
| Sales / RevOps | 2 | 0.01% | 0.03% |
| Executive Leadership | 1 | 0.01% | 0.00% |
| Cross-functional | 3 | 0.00% | 0.01% |
| Data / AI | 2 | 0.00% | 0.00% |
The fastest-rising and declining support tools
Plain and Boostlingo are the fastest-rising support tools among 347 products tracked; they currently rank #956 and #1,096 by popularity in Cledara's latest category data, measured from real purchases.
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Plain | plain.com | Support | Plain is a platform that allows companies to handle customer support requests through APIs and a connected dashboard. It routes issues to the appropriate internal systems and teams for resolution. | #956 | #1,369 | 0.01% | 0.00% | Traditional |
| Boostlingo | boostlingo.com | Other | Boostlingo is a platform that provides interpretation and language-access solutions including video, phone and on-demand interpreting services. It enables organisations to manage interpreters, schedul | #1,096 | #1,864 | 0.01% | 0.00% | Traditional |
| Eesel | eesel.ai | Helpdesk & Ticketing | eesel.ai is an AI-powered platform that transforms company knowledge into automated support agents and internal assistants by integrating with tools like help desks and communication apps. It enables | #1,373 | #1,220 | 0.00% | 0.00% | Traditional |
| UserJot | userjot.com | Feedback & Surveys | UserJot is a product feedback and roadmap management platform operated by LogSnag LLC. It allows teams to collect user feedback, manage feature requests, and publish roadmaps and changelogs. | #1,467 | #1,764 | 0.00% | 0.00% | Traditional |
| WidgetBot | widgetbot.io | Community Platforms | WidgetBot provides an embeddable chat widget that connects websites to Discord servers, allowing users to view and participate in Discord channels directly from a webpage. The platform also supports i | #1,364 | #881 | 0.00% | 0.01% | Traditional |
All 347 support tools ranked
Customer support software currently accounts for 3.5% of popularity share and 5.9% of spend share across the overall SaaS market; the complete ranking of 347 products is updated monthly from real purchases.
The table above shows the current leaders; the interactive page loads the complete ranking of all 347 products in this category, updated monthly.
Frequently asked questions
What are the best Customer Success & Support tools?
Across 346 Customer Success & Support SaaS products spanning 8 subcategories, the largest clusters are Support, Feedback & Surveys, Live Chat & Messaging, Helpdesk & Ticketing, and Product Adoption & Onboarding. The most visible products in this category set include Intercom, Zendesk, Freshworks, Ringover, and Wati.
Which Customer Success & Support software is most popular?
Based on category prominence, the top products are Intercom, Zendesk, Freshworks, Ringover, and Wati. Popularity in this page context reflects their leading presence among the 346 tracked products rather than a single feature area.
What subcategories are included in Customer Success & Support software?
This category includes 8 subcategories, with the largest being Support, Feedback & Surveys, Live Chat & Messaging, Helpdesk & Ticketing, and Product Adoption & Onboarding. These groupings cover common workflows from ticket resolution and chat to customer feedback collection and onboarding.
Which Customer Success & Support products are rising or declining right now?
The dataset tracks momentum lists for this category, including 5 rising products, 5 declining products, and 5 breakout products, which can be used to spot near-term shifts in attention. Use rising and breakout lists to identify accelerating tools and declining lists to identify products losing relative traction.
How much do companies spend on customer support software?
UK companies pay a median of £3k per year for customer support software (£1k–£10k interquartile range), based on real payments as of 11 September 2026, 02:07 UTC. Reported in GBP; EUR and USD available on the page.
Top Customer Success & Support comparisons
- Intercom vs Zendesk: market share & adoption data
- Typeform vs Jotform: market share & adoption data
- Typeform vs SurveyMonkey: market share & adoption data