Marketing Software Market Share (2026)
Cledara's current dataset ranks 1,526 marketing software products using real company purchase data rather than surveys, reviews or web traffic. The most-used are Adobe Creative Cloud, Figma and Webflow; the largest subcategories by spend share are Marketing and Design, measured across companies that manage their software with Cledara.
Marketing & Growth tracks 1,524 products across 11 subcategories, led by Design, Marketing, Creative & Design, Content, and Email & Marketing Automation. Top products include Adobe Creative Cloud, Figma, Webflow, HubSpot, and Canva. Popularity averages rank 1,743 with 21.57% market share. Product momentum is balanced: 5 rising, 5 declining, 5 breakout.
The most-used marketing software
Adobe Creative Cloud leads the current marketing software ranking, followed by Figma and Webflow, among 1,526 products measured from real company purchases tracked by Cledara rather than surveys or reviews.
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Adobe Creative Cloud | adobe.com | Creative & Design | Adobe is a software company that provides its users with digital marketing and media solutions. | #8 | #11 | 1.99% | 1.41% | Traditional |
| Figma | figma.com | Design | Figma is a collaborative interface design tool that provides a platform where team members can design, align, and build digital products in real-time. It allows for seamless communication and feedback | #10 | #10 | 1.32% | 1.53% | AI-Embedded |
| Webflow | webflow.com | Design | Webflow is a web-based drag and drop tool for building and hosting responsive websites. | #12 | #59 | 1.00% | 0.26% | AI-Embedded |
| Hubspot | hubspot.com | Marketing | HubSpot delivers solutions for marketing, sales, customer service, and CRM. Its use cases include lead generation, customer segmentation, email marketing, social media management, sales automation, cu | #14 | #6 | 0.84% | 4.32% | AI-Embedded |
| Canva | canva.com | Design | Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content. | #20 | #112 | 0.74% | 0.13% | AI-Embedded |
| Intuit Mailchimp | mailchimp.com | Marketing | Mailchimp is an email marketing platform that helps businesses design, send, and analyze email campaigns. It offers features such as email templates, marketing automation, audience segmentation, and a | #25 | #53 | 0.56% | 0.28% | AI-Embedded |
| ElevenLabs | elevenlabs.io | Content | ElevenLabs is a platform that provides tools for the creation and management of synthetic voices using AI technology. The platform enables the conversion of text into spoken audio, allowing users to c | #26 | #65 | 0.50% | 0.23% | AI-Native |
| Typeform | typeform.com | Marketing | Typeform specialises in building no-code forms, quizzes, and surveys. | #28 | #87 | 0.49% | 0.16% | AI-Embedded |
| SEMRush | semrush.com | Marketing | Semrush helps businesses with SEO, content marketing, competitor research, PPC, and social media marketing by providing a centralized platform to manage their online marketing campaign. Teams can stre | #36 | #30 | 0.40% | 0.47% | AI-Embedded |
| Sinch Mailgun | mailgun.com | Email & Marketing Automation | Sinch Mailgun is a transactional email API platform designed for developers. It helps solve the business problem of reliably sending and delivering emails to users. The service offers several use case | #38 | #56 | 0.36% | 0.27% | Traditional |
| Ahrefs | ahrefs.com | Marketing | Ahrefs is an all-in-one SEO toolset that helps businesses rank higher and attract more traffic to their websites. It tackles competitor analysis, website auditing and optimization, keyword research, c | #47 | #34 | 0.31% | 0.43% | AI-Embedded |
| Midjourney | midjourney.com | Design | Midjourney is an AI-driven platform that generates images from textual descriptions, facilitating visual content creation. | #57 | #315 | 0.26% | 0.04% | AI-Native |
| DeepL | deepl.com | Content | DeepL is a translation app that covers text, speech, images, and files, supporting over 30 languages. I | #68 | #146 | 0.23% | 0.10% | AI-Native |
| CapCut | capcut.com | Creative & Design | CapCut is an AI-driven video editing and graphic design tool developed by ByteDance. It is designed to be an all-in-one solution for video creation, offering editing and AI tools, team collaboration f | #69 | #398 | 0.22% | 0.03% | AI-Embedded |
| Higgsfield | higgsfield.ai | Design | Higgsfield offers a generative AI platform that transforms still images into short-form videos using multimodal diffusion models. Accepts JPEG/PNG inputs and outputs MP4 video clips with motion inferr | #70 | #121 | 0.21% | 0.12% | AI-Native |
| Framerplate | framer.com | Website & Landing Pages | Framer is a comprehensive web design and publishing platform that enables users to build professional websites without writing code. The system provides integrated hosting and interactive prototyping | #78 | #149 | 0.20% | 0.10% | Traditional |
| Postmark | postmarkapp.com | Email & Marketing Automation | Postmark is a platform that securely delivers transactional emails, like password reset notifications and purchase confirmations, to recipients' inboxes. | #79 | #155 | 0.20% | 0.09% | Traditional |
| HeyGen | heygen.com | Content | HeyGen is a platform that offers AI-powered avatars to generate spokesperson videos. | #89 | #364 | 0.17% | 0.03% | AI-Native |
| Customer.io | customer.io | Marketing | Customer.io is a customer engagement platform that helps businesses send personalized messages using real-time customer data. The platform offers two main products: Journeys and Data Pipelines. With J | #95 | #31 | 0.15% | 0.45% | Traditional |
| MessageBird | messagebird.com | Email & Marketing Automation | MessageBird is a leading email delivery platform. The platform offers features to help maintain optimal inbox placement, automated delivery optimization, and dedicated deliverability experts. With pre | #99 | #63 | 0.15% | 0.23% | Traditional |
| Vimeo | vimeo.com | Creative & Design | Vimeo is a platform that aims to simplify the process of creating, managing, and sharing videos. It offers a variety of solutions for different use cases, including screen recording, creation and edit | #100 | #122 | 0.14% | 0.12% | Traditional |
| Frame.io | frame.io | Design | Frame.io is a SaaS product that serves as a central hub for creative collaboration. It allows teams to share media, track feedback, and streamline workflows, enabling collaboration from anywhere in th | #102 | #338 | 0.14% | 0.03% | Traditional |
| Klaviyo | klaviyo.com | Marketing | Klaviyo is a marketing automation and email platform designed to help grow businesses. | #107 | #57 | 0.13% | 0.26% | AI-Embedded |
| Descript | descript.com | Content | Descript is an all-in-one SaaS product that simplifies video and podcast editing. It offers a range of features to solve common business problems related to content creation and editing. The product's | #110 | #412 | 0.13% | 0.02% | AI-Native |
| Riverside.fm | riverside.fm | Content | Riverside.fm is a virtual studio that offers an all-in-one podcast and video platform for recording and editing high-quality content. The platform aims to make recording and editing accessible to ever | #117 | #389 | 0.12% | 0.03% | AI-Native |
| Squarespace | squarespace.com | Design | Squarespace is a website publishing and online content management software company. | #120 | #405 | 0.12% | 0.03% | AI-Embedded |
| Gamma | gamma.app | Design | Gamma is a platform that leverages AI to create and edit presentations, documents, and webpages. | #124 | #486 | 0.11% | 0.02% | AI-Native |
| Bird | bird.com | Email & Marketing Automation | Bird is a leading email delivery platform. The platform offers features to help maintain optimal inbox placement, automated delivery optimization, and dedicated deliverability experts. With pre-config | #128 | #85 | 0.11% | 0.17% | AI-Embedded |
| PandaDoc | pandadoc.com | Marketing | PandaDoc is a platform that aims to streamline the document management process by offering solutions for creating, approving, tracking, and e-signing documents. It offers various solutions categorized | #130 | #77 | 0.11% | 0.19% | AI-Embedded |
| Brevo | brevo.com | Marketing | Brevo is a CRM platform that offers a range of products to help businesses with their marketing, sales, and digital marketing needs. The product lineup includes the Marketing Platform, Sales Platform, | #131 | #209 | 0.11% | 0.06% | AI-Embedded |
| Exclaimer | exclaimer.com | Email & Marketing Automation | Exclaimer is a platform that offers email signature management for Office 365, Google Workspace, and Exchange. It allows users to create, control, and deploy email signatures across an entire organiza | #136 | #351 | 0.10% | 0.03% | Traditional |
| VEED.IO | veed.io | Content | VEED.IO is a professional online video editor that offers a range of tools and features to enhance and customize videos. It provides a drag and drop editing interface, making it user-friendly and acce | #155 | #501 | 0.08% | 0.02% | AI-Embedded |
| Lokalise | lokalise.com | Content | Lokalise focuses on helping businesses with their localization needs. It offers features such as AI translation, AI quality assurance, collaborative translation, localization workflow management, loca | #156 | #148 | 0.08% | 0.10% | Traditional |
| Buzzsprout | buzzsprout.com | Other | Buzzsprout is a podcast hosting service that functions as a platform for users to upload, host, and promote their podcasts. It facilitates podcast management, offering features such as analytics, dist | #157 | #1,080 | 0.08% | 0.00% | Traditional |
| Moz | moz.com | SEO & Content Optimization | Moz is a platform that offers SEO software and data to help businesses increase their website traffic, improve rankings, and enhance visibility in search results. It provides a suite of SEO essentials | #158 | #531 | 0.08% | 0.02% | Traditional |
| Bitly | bitly.com | Marketing | Bitly is a URL shortening service that allows users to create shortened versions of long URLs, making them easier to share, manage, and track. The service is widely used on platforms like Twitter wher | #168 | #426 | 0.08% | 0.02% | Traditional |
| Sanity.io | sanity.io | Website & Landing Pages | Sanity.io: The Composable Content Cloud is a platform that offers a flexible editing environment, APIs to connect to various platforms, and a real-time database for content management. It provides sol | #169 | #257 | 0.08% | 0.05% | Traditional |
| Opus Clip | opus.pro | Content | Opus Clip is a software company that provides generative AI video editing tools. | #170 | #757 | 0.08% | 0.01% | AI-Native |
| Synthesia | synthesia.io | Content | Synthesia is a platform that allows users to quickly and easily turn text into videos. It offers a range of features, including natural-sounding AI voices in over 120 languages, 140+ AI avatars to mak | #173 | #457 | 0.07% | 0.02% | AI-Native |
| Linktree | linktr.ee | Website & Landing Pages | Linktree is a landing page for social media user profiles, often known as a bio-link tool. Linktree offers a way for individuals and businesses to share multiple links in one centralized location. Lin | #184 | #991 | 0.07% | 0.00% | Traditional |
| Arcade | arcade.software | Marketing | Arcade is a platform that enables users to create interactive elements of their product that can be shared on platforms such as websites, blogs, and social media. | #186 | #450 | 0.07% | 0.02% | Traditional |
| Wistia | wistia.com | SEO & Content Optimization | Wistia is a video hosting and marketing platform designed to help businesses create and manage videos, host webinars, generate leads, and measure video performance. It offers a range of features and t | #191 | #307 | 0.07% | 0.04% | Traditional |
| Storylane | storylane.io | Marketing | Storylane is a software company that provides interactive product demo tools. Users can create, customize, and share interactive demos to showcase their products without coding. The platform offers fe | #195 | #521 | 0.06% | 0.02% | Traditional |
| AnyTrack | anytrack.io | Paid Ads & Attribution | AnyTrack is an ad tracking and attribution software tailored for data-driven marketers. It caters to direct-to-consumer brands, eCommerce businesses, and lead generation agencies, assisting them in t | #197 | #265 | 0.09% | 0.03% | Traditional |
| Buffer | buffer.com | Social Media Management | Buffer is a social media management tool that allows you to schedule social media posts as well as analyze their results and engage with your community. | #204 | #742 | 0.06% | 0.01% | Traditional |
| Wix | wix.com | Design | Wix provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing. | #205 | #506 | 0.06% | 0.02% | AI-Embedded |
| Runway | runwayml.com | Design | Runway is a platform that offers AI-driven creative tools for generating and editing visual and audio content. It includes functionalities for text-to-video, image-to-video, video-to-video, text-to-im | #206 | #445 | 0.06% | 0.02% | AI-Native |
| Storyblocks | storyblocks.com | Creative & Design | Storyblocks is a platform that supports video production activities, including the acquisition of stock media and video editing capabilities. It hosts a library containing video clips, templates, musi | #207 | #888 | 0.06% | 0.01% | Traditional |
| ActiveCampaign | activecampaign.com | Marketing | ActiveCampaign is a platform that offers email marketing, automation, and CRM capabilities. It provides solutions to various business problems by allowing users to create and manage email marketing ca | #210 | #93 | 0.06% | 0.16% | Traditional |
| DataForSEO | dataforseo.com | Marketing | DataForSeo is a provider of comprehensive SEO and SEM data solutions via APIs. Their main products include SERP API, Keyword Data API, and Backlinks API. | #211 | #185 | 0.06% | 0.07% | Traditional |
Which marketing subcategories companies spend on most
Marketing is the largest marketing software subcategory by spend share at 8.2%, followed by Design at 2.9%, across 1,526 products tracked from real company purchases in Cledara's dataset.
| Subcategory | Products | Popularity share | Spend share |
|---|---|---|---|
| Design | 79 | 4.50% | 2.89% |
| Marketing | 83 | 4.07% | 8.18% |
| Creative & Design | 297 | 3.62% | 2.14% |
| Content | 96 | 2.19% | 0.87% |
| Email & Marketing Automation | 182 | 2.12% | 2.14% |
| Website & Landing Pages | 192 | 1.30% | 0.71% |
| Other | 162 | 1.13% | 1.75% |
| SEO & Content Optimization | 141 | 0.94% | 0.86% |
| Social Media Management | 158 | 0.76% | 0.69% |
| Paid Ads & Attribution | 104 | 0.63% | 0.84% |
| ABM & Personalization | 32 | 0.09% | 0.25% |
Marketing software spend trends
As of 11 September 2026, 02:07 UTC, UK companies pay a median £9k/year for marketing software, down 4% versus a year ago.
| Annual spend per company (UK, GBP) | P25 | Median | P75 |
|---|---|---|---|
| Marketing software | £2k | £9k | £26k |
From the Cledara SaaS Spend Index — real payments, reported per currency with no conversion.
Adoption by team
| Team | Products | Popularity share | Spend share |
|---|---|---|---|
| Marketing / Growth | 1,390 | 16.75% | 13.02% |
| Product Management | 44 | 1.66% | 1.82% |
| Engineering | 40 | 1.33% | 1.03% |
| Sales / RevOps | 23 | 1.21% | 4.87% |
| Data / AI | 4 | 0.22% | 0.13% |
| Cross-functional | 11 | 0.09% | 0.25% |
| IT / Ops | 6 | 0.08% | 0.17% |
| Legal / Compliance | 2 | 0.01% | 0.02% |
| Finance | 3 | 0.01% | 0.00% |
| Customer Success / Support | 1 | 0.00% | 0.00% |
| People / HR | 1 | 0.00% | 0.00% |
| Executive Leadership | 1 | 0.00% | 0.00% |
The fastest-rising and declining marketing tools
Premium Inboxes and Ludi are the fastest-rising marketing tools among 1,526 products tracked; they currently rank #419 and #609 by popularity in Cledara's latest category data, measured from real purchases.
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Premium Inboxes | premiuminboxes.com | Email & Marketing Automation | Premium Inboxes is a platform that provides official Google Workspace inboxes tailored for cold email marketing, ensuring deliverability through complete technical setup and integration with sending p | #419 | #1,361 | 0.03% | 0.00% | Traditional |
| Ludi | ludi.co | Social Media Management | Ludi is a platform that manages content creation workflows by enabling teams to draft, approve, schedule and publish social media posts. It allows users to collaborate on copy, assign review tasks and | #609 | #896 | 0.02% | 0.01% | Traditional |
| Omneky | omneky.com | Paid Ads & Attribution | Omneky uses artificial intelligence and machine learning to automatically generate, test, and launch omnichannel digital ad campaigns across platforms like Meta, Google, TikTok, LinkedIn, Reddit, and | #829 | #1,146 | 0.01% | 0.00% | Traditional |
| AnswerRank | answerrank.ai | Marketing | AnswerRank is a SaaS tool that monitors how a brand appears in AI-generated search results and provides actionable insight for improving visibility on platforms like ChatGPT and Gemini. | #757 | #2,319 | 0.01% | 0.00% | AI-Native |
| AIclicks | aiclicks.io | Marketing | AIclicks is an analytics platform that tracks how brands appear in AI-driven answer engines (like ChatGPT, Gemini, Perplexity) by monitoring prompts, benchmarking against competitors, and recommending | #786 | #1,525 | 0.01% | 0.00% | AI-Native |
All 1,526 marketing tools ranked
Marketing software currently accounts for 21.4% of popularity share and 21.3% of spend share across the overall SaaS market; the complete ranking of 1,526 products is updated monthly from real purchases.
The table above shows the current leaders; the interactive page loads the complete ranking of all 1,526 products in this category, updated monthly.
Frequently asked questions
What are the best Marketing & Growth tools right now?
Across 1,524 Marketing & Growth SaaS products spanning 11 subcategories, the most represented areas are Design, Marketing, Creative & Design, Content, and Email & Marketing Automation. The top products in this category set include Adobe Creative Cloud, Figma, Webflow, Hubspot, and Canva.
Which Marketing & Growth software is most popular?
The most popular products in the Marketing & Growth dataset are Adobe Creative Cloud, Figma, Webflow, Hubspot, and Canva. These tools are the leading products across the 1,524-product landscape.
What are the top subcategories in Marketing & Growth SaaS?
Within the 11 Marketing & Growth subcategories, the largest segments are Design, Marketing, Creative & Design, Content, and Email & Marketing Automation. These subcategories account for the highest concentration of products in the 1,524-product dataset.
Which Marketing & Growth tools are rising or declining right now?
The dataset identifies 5 rising products, 5 declining products, and 5 breakout products within Marketing & Growth, indicating measurable shifts in momentum. Specific product names for these lists are not included in the provided context.
How much do companies spend on marketing software?
UK companies pay a median of £9k per year for marketing software (£2k–£26k interquartile range), based on real payments as of 11 September 2026, 02:07 UTC. Reported in GBP; EUR and USD available on the page.
Top Marketing & Growth comparisons
- Figma vs Canva: market share & adoption data
- Figma vs Miro: market share & adoption data
- Canva vs Adobe: market share & adoption data