1,482 products tracked · 20.6% popularity share · 19.9% spend share of the overall SaaS market. Data as of 27 July 2026, 18:35 UTC.
Marketing & Growth tracks 1,482 products across 11 subcategories, led by Design, Marketing, Creative & Design, Content, and Email & Marketing Automation. Top products are Adobe, Figma, Webflow, Hubspot, and Canva. The category holds 20.59% popularity share with a 1,789 average rank, and shows balanced momentum (5 rising, 5 declining, 5 breakout).
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Adobe | adobe.com | Creative & Design | Adobe is a software company that provides its users with digital marketing and media solutions. | #8 | #11 | 1.99% | 1.40% | Traditional |
| Figma | figma.com | Design | Figma is a collaborative interface design tool that provides a platform where team members can design, align, and build digital products in real-time. It allows for seamless communication and feedback | #10 | #10 | 1.32% | 1.55% | AI-Embedded |
| Webflow | webflow.com | Design | Webflow is a web-based drag and drop tool for building and hosting responsive websites. | #12 | #58 | 0.98% | 0.25% | AI-Embedded |
| Hubspot | hubspot.com | Marketing | HubSpot delivers solutions for marketing, sales, customer service, and CRM. Its use cases include lead generation, customer segmentation, email marketing, social media management, sales automation, cu | #14 | #5 | 0.83% | 4.15% | AI-Embedded |
| Canva | canva.com | Design | Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content. | #21 | #113 | 0.71% | 0.13% | AI-Embedded |
| Typeform | typeform.com | Marketing | Typeform specialises in building no-code forms, quizzes, and surveys. | #25 | #87 | 0.50% | 0.16% | AI-Embedded |
| Intuit Mailchimp | mailchimp.com | Marketing | Mailchimp is an email marketing platform that helps businesses design, send, and analyze email campaigns. It offers features such as email templates, marketing automation, audience segmentation, and a | #26 | #57 | 0.49% | 0.25% | AI-Embedded |
| ElevenLabs | elevenlabs.io | Content | ElevenLabs is a platform that provides tools for the creation and management of synthetic voices using AI technology. The platform enables the conversion of text into spoken audio, allowing users to c | #27 | #69 | 0.47% | 0.20% | AI-Native |
| SEMRush | semrush.com | Marketing | Semrush helps businesses with SEO, content marketing, competitor research, PPC, and social media marketing by providing a centralized platform to manage their online marketing campaign. Teams can stre | #36 | #32 | 0.38% | 0.43% | AI-Embedded |
| Sinch Mailgun | mailgun.com | Email & Marketing Automation | Sinch Mailgun is a transactional email API platform designed for developers. It helps solve the business problem of reliably sending and delivering emails to users. The service offers several use case | #37 | #59 | 0.36% | 0.25% | Traditional |
| Ahrefs | ahrefs.com | Marketing | Ahrefs is an all-in-one SEO toolset that helps businesses rank higher and attract more traffic to their websites. It tackles competitor analysis, website auditing and optimization, keyword research, c | #44 | #30 | 0.32% | 0.46% | AI-Embedded |
| Midjourney | midjourney.com | Design | Midjourney is an AI-driven platform that generates images from textual descriptions, facilitating visual content creation. | #52 | #326 | 0.27% | 0.04% | AI-Native |
| DeepL | deepl.com | Content | DeepL is a translation app that covers text, speech, images, and files, supporting over 30 languages. I | #66 | #147 | 0.23% | 0.10% | AI-Native |
| Postmark | postmarkapp.com | Email & Marketing Automation | Postmark is a platform that securely delivers transactional emails, like password reset notifications and purchase confirmations, to recipients' inboxes. | #77 | #156 | 0.19% | 0.09% | Traditional |
| CapCut | capcut.com | Creative & Design | CapCut is an AI-driven video editing and graphic design tool developed by ByteDance. It is designed to be an all-in-one solution for video creation, offering editing and AI tools, team collaboration f | #78 | #537 | 0.19% | 0.02% | AI-Embedded |
| Framer Studio | framer.com | Website & Landing Pages | Framer is a platform that helps users design and publish websites quickly and easily. The product offers a freeform canvas for designing sites, with the ability to add animations, interactions, and a | #86 | #149 | 0.17% | 0.10% | Traditional |
| HeyGen | heygen.com | Content | HeyGen is a platform that offers AI-powered avatars to generate spokesperson videos. | #91 | #406 | 0.16% | 0.03% | AI-Native |
| Higgsfield | higgsfield.ai | Design | Higgsfield offers a generative AI platform that transforms still images into short-form videos using multimodal diffusion models. Accepts JPEG/PNG inputs and outputs MP4 video clips with motion inferr | #92 | #158 | 0.16% | 0.09% | AI-Native |
| Customer.io | customer.io | Marketing | Customer.io is a customer engagement platform that helps businesses send personalized messages using real-time customer data. The platform offers two main products: Journeys and Data Pipelines. With J | #95 | #31 | 0.14% | 0.43% | Traditional |
| Vimeo | vimeo.com | Creative & Design | Vimeo is a platform that aims to simplify the process of creating, managing, and sharing videos. It offers a variety of solutions for different use cases, including screen recording, creation and edit | #101 | #123 | 0.14% | 0.12% | Traditional |
| Descript | descript.com | Content | Descript is an all-in-one SaaS product that simplifies video and podcast editing. It offers a range of features to solve common business problems related to content creation and editing. The product's | #104 | #424 | 0.13% | 0.03% | AI-Native |
| Klaviyo | klaviyo.com | Marketing | Klaviyo is a marketing automation and email platform designed to help grow businesses. | #106 | #55 | 0.13% | 0.26% | AI-Embedded |
| Frame.io | frame.io | Design | Frame.io is a SaaS product that serves as a central hub for creative collaboration. It allows teams to share media, track feedback, and streamline workflows, enabling collaboration from anywhere in th | #107 | #399 | 0.13% | 0.03% | Traditional |
| Bird | bird.com | Email & Marketing Automation | Bird is a leading email delivery platform. The platform offers features to help maintain optimal inbox placement, automated delivery optimization, and dedicated deliverability experts. With pre-config | #111 | #72 | 0.12% | 0.19% | AI-Embedded |
| Riverside.fm | riverside.fm | Content | Riverside.fm is a virtual studio that offers an all-in-one podcast and video platform for recording and editing high-quality content. The platform aims to make recording and editing accessible to ever | #119 | #425 | 0.12% | 0.03% | AI-Native |
| Squarespace | squarespace.com | Design | Squarespace is a website publishing and online content management software company. | #122 | #447 | 0.11% | 0.02% | AI-Embedded |
| PandaDoc | pandadoc.com | Marketing | PandaDoc is a platform that aims to streamline the document management process by offering solutions for creating, approving, tracking, and e-signing documents. It offers various solutions categorized | #123 | #76 | 0.11% | 0.18% | AI-Embedded |
| Gamma | gamma.app | Design | Gamma is a platform that leverages AI to create and edit presentations, documents, and webpages. | #126 | #545 | 0.11% | 0.02% | AI-Native |
| Brevo | brevo.com | Marketing | Brevo is a CRM platform that offers a range of products to help businesses with their marketing, sales, and digital marketing needs. The product lineup includes the Marketing Platform, Sales Platform, | #131 | #219 | 0.10% | 0.06% | AI-Embedded |
| Exclaimer | exclaimer.com | Email & Marketing Automation | Exclaimer is a platform that offers email signature management for Office 365, Google Workspace, and Exchange. It allows users to create, control, and deploy email signatures across an entire organiza | #135 | #407 | 0.10% | 0.03% | Traditional |
| Lokalise | lokalise.com | Content | Lokalise focuses on helping businesses with their localization needs. It offers features such as AI translation, AI quality assurance, collaborative translation, localization workflow management, loca | #144 | #137 | 0.09% | 0.10% | Traditional |
| VEED.IO | veed.io | Content | VEED.IO is a professional online video editor that offers a range of tools and features to enhance and customize videos. It provides a drag and drop editing interface, making it user-friendly and acce | #158 | #558 | 0.08% | 0.02% | AI-Embedded |
| Buzzsprout | buzzsprout.com | Other | Buzzsprout is a podcast hosting service that functions as a platform for users to upload, host, and promote their podcasts. It facilitates podcast management, offering features such as analytics, dist | #159 | #1,359 | 0.08% | 0.00% | Traditional |
| Bitly | bitly.com | Marketing | Bitly is a URL shortening service that allows users to create shortened versions of long URLs, making them easier to share, manage, and track. The service is widely used on platforms like Twitter wher | #164 | #459 | 0.08% | 0.02% | Traditional |
| Opus Clip | opus.pro | Content | Opus Clip is a software company that provides generative AI video editing tools. | #170 | #925 | 0.07% | 0.01% | AI-Native |
| Synthesia | synthesia.io | Content | Synthesia is a platform that allows users to quickly and easily turn text into videos. It offers a range of features, including natural-sounding AI voices in over 120 languages, 140+ AI avatars to mak | #172 | #517 | 0.07% | 0.02% | AI-Native |
| Sanity.io | sanity.io | Website & Landing Pages | Sanity.io: The Composable Content Cloud is a platform that offers a flexible editing environment, APIs to connect to various platforms, and a real-time database for content management. It provides sol | #174 | #261 | 0.07% | 0.05% | Traditional |
| Moz | moz.com | SEO & Content Optimization | Moz is a platform that offers SEO software and data to help businesses increase their website traffic, improve rankings, and enhance visibility in search results. It provides a suite of SEO essentials | #176 | #597 | 0.07% | 0.02% | Traditional |
| Wistia | wistia.com | SEO & Content Optimization | Wistia is a video hosting and marketing platform designed to help businesses create and manage videos, host webinars, generate leads, and measure video performance. It offers a range of features and t | #178 | #327 | 0.07% | 0.04% | Traditional |
| Linktree | linktr.ee | Website & Landing Pages | Linktree is a landing page for social media user profiles, often known as a bio-link tool. Linktree offers a way for individuals and businesses to share multiple links in one centralized location. Lin | #180 | #1,262 | 0.07% | 0.00% | Traditional |
| Arcade | arcade.software | Marketing | Arcade is a platform that enables users to create interactive elements of their product that can be shared on platforms such as websites, blogs, and social media. | #184 | #492 | 0.07% | 0.02% | Traditional |
| Buffer | buffer.com | Social Media Management | Buffer is a social media management tool that allows you to schedule social media posts as well as analyze their results and engage with your community. | #195 | #808 | 0.06% | 0.01% | Traditional |
| Wix | wix.com | Design | Wix provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing. | #202 | #480 | 0.06% | 0.02% | AI-Embedded |
| Storylane | storylane.io | Marketing | Storylane is a software company that provides interactive product demo tools. Users can create, customize, and share interactive demos to showcase their products without coding. The platform offers fe | #203 | #582 | 0.06% | 0.02% | Traditional |
| Surfer | surferseo.com | Content | Surfer is a SaaS product that offers a comprehensive SEO workflow to boost organic traffic, increase visibility, and improve search rankings. The product includes various tools and features designed t | #205 | #469 | 0.06% | 0.02% | AI-Native |
| Storyblocks | storyblocks.com | Creative & Design | Storyblocks is a platform that supports video production activities, including the acquisition of stock media and video editing capabilities. It hosts a library containing video clips, templates, musi | #213 | #1,059 | 0.06% | 0.01% | Traditional |
| Runway | runwayml.com | Design | Runway is a platform that offers AI-driven creative tools for generating and editing visual and audio content. It includes functionalities for text-to-video, image-to-video, video-to-video, text-to-im | #214 | #514 | 0.06% | 0.02% | AI-Native |
| Contentful | contentful.com | Content | Contentful is a composable content platform that helps businesses solve various content-related problems. It allows users to create and manage content across multiple channels and devices, enabling th | #218 | #240 | 0.06% | 0.05% | Traditional |
| Krea | krea.ai | Design | Krea is an AI-powered creative tool designed for image and video generation based on prompts. It provides users with the capability to generate images and videos using advanced AI algorithms. | #223 | #315 | 0.06% | 0.04% | AI-Native |
| ActiveCampaign | activecampaign.com | Marketing | ActiveCampaign is a platform that offers email marketing, automation, and CRM capabilities. It provides solutions to various business problems by allowing users to create and manage email marketing ca | #224 | #89 | 0.05% | 0.15% | Traditional |
| Subcategory | Products | Popularity share | Spend share |
|---|---|---|---|
| Design | 85 | 4.41% | 2.80% |
| Marketing | 87 | 3.99% | 7.91% |
| Creative & Design | 284 | 3.51% | 2.10% |
| Content | 96 | 2.17% | 0.86% |
| Email & Marketing Automation | 176 | 1.97% | 1.94% |
| Website & Landing Pages | 189 | 1.28% | 0.71% |
| Other | 151 | 1.00% | 1.08% |
| SEO & Content Optimization | 135 | 0.91% | 0.85% |
| Social Media Management | 152 | 0.74% | 0.67% |
| Paid Ads & Attribution | 95 | 0.50% | 0.73% |
| ABM & Personalization | 32 | 0.09% | 0.25% |
| Team | Products | Popularity share | Spend share |
|---|---|---|---|
| Marketing / Growth | 1,341 | 16.07% | 11.92% |
| Product Management | 45 | 1.67% | 1.85% |
| Engineering | 43 | 1.28% | 0.92% |
| Sales / RevOps | 23 | 1.19% | 4.68% |
| Data / AI | 4 | 0.17% | 0.10% |
| Cross-functional | 12 | 0.08% | 0.22% |
| IT / Ops | 6 | 0.08% | 0.17% |
| Legal / Compliance | 2 | 0.01% | 0.02% |
| Finance | 3 | 0.01% | 0.00% |
| Customer Success / Support | 1 | 0.00% | 0.00% |
| People / HR | 1 | 0.00% | 0.00% |
| Executive Leadership | 1 | 0.00% | 0.00% |
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Higgsfield | higgsfield.ai | Design | Higgsfield offers a generative AI platform that transforms still images into short-form videos using multimodal diffusion models. Accepts JPEG/PNG inputs and outputs MP4 video clips with motion inferr | #92 | #158 | 0.16% | 0.09% | AI-Native |
| Premium Inboxes | premiuminboxes.com | Email & Marketing Automation | Premium Inboxes is a platform that provides official Google Workspace inboxes tailored for cold email marketing, ensuring deliverability through complete technical setup and integration with sending p | #419 | #1,354 | 0.03% | 0.00% | Traditional |
| Ludi | ludi.co | Social Media Management | Ludi is a platform that manages content creation workflows by enabling teams to draft, approve, schedule and publish social media posts. It allows users to collaborate on copy, assign review tasks and | #801 | #1,221 | 0.01% | 0.00% | Traditional |
| FLORA | flora.ai | Creative & Design | FLORA is an AI-powered, infinite creative canvas that integrates top-tier models for text, image, and video generation into a unified, real-time collaborative workspace. It enables creative teams to i | #492 | #965 | 0.02% | 0.01% | AI-Native |
| AnswerRank | answerrank.ai | Marketing | AnswerRank is a SaaS tool that monitors how a brand appears in AI-generated search results and provides actionable insight for improving visibility on platforms like ChatGPT and Gemini. | #744 | #2,173 | 0.01% | 0.00% | AI-Native |
The table above shows the current leaders; the interactive page loads the complete ranking of all 1,482 products in this category, updated monthly.
Across 1,482 Marketing & Growth products in 11 subcategories, the most consistently leading products are Adobe, Figma, Webflow, HubSpot, and Canva. These tools cluster in the most represented subcategories: Design, Marketing, Creative & Design, Content, and Email & Marketing Automation.
The top products by overall prominence in this category set are Adobe, Figma, Webflow, HubSpot, and Canva. Popularity is concentrated in Design- and Marketing-adjacent subcategories, which rank among the largest segments in the dataset.
Out of 11 subcategories, the largest are Design, Marketing, Creative & Design, Content, and Email & Marketing Automation. Together they account for the largest share of the 1,482 products in the Marketing & Growth dataset.
The dataset identifies 5 rising products, 5 declining products, and 5 breakout products, indicating measurable movement in momentum across the category. For this page’s leaders, Adobe, Figma, Webflow, HubSpot, and Canva remain the most prominent reference points to benchmark trend shifts against.