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    Data & methods

    Marketing Software Market Share (2026)

    Cledara records 1,538 marketing software products. Figma, Webflow and Hubspot lead the trailing 12-month payment-activity ranking; Marketing and Design have the largest observed spend shares among this category's subcategories. These purchasing signals describe the Cledara customer population, not all businesses or distinct-customer adoption.

    1538 products • 11 subcategories

    Payment activity counts observed purchase and renewal transactions over the trailing 12 months. Activity and spend shares use all software tracked by Cledara as their denominator. These signals describe the Cledara customer population; they do not measure distinct customers, seats or product usage.

    Source summary and limitations

    The recorded catalogue contains 1,538 Marketing & Growth products. Among the displayed products with a 2026-10 activity-rank observation, the ranking starts with Figma, Webflow, Hubspot. Payment activity counts trailing 12-month purchase and renewal transactions in Cledara. Shares use all tracked software as their denominator; activity ranks do not measure distinct customers, seats or product usage. The displayed ranked sample may be smaller than the catalogue; changing coverage and classifications can affect comparisons.

    Marketing software ranked by payment activity

    Figma leads the current marketing software ranking, followed by Webflow and Hubspot, among 1,538 products measured from real company purchases tracked by Cledara rather than surveys or reviews.

    Observation: October 2026. Shares use all software tracked by Cledara as the denominator.

    Figma
    #10
    Figma
    AI-Embedded
    Payment-activity share: 1.3%0
    Webflow
    #12
    Webflow
    AI-Embedded
    Payment-activity share: 1.0%0
    Hubspot
    #14
    Hubspot
    AI-Embedded
    Payment-activity share: 0.8%0
    Canva
    #20
    Canva
    AI-Embedded
    Payment-activity share: 0.7%0
    Intuit Mailchimp
    #25
    Intuit Mailchimp
    AI-Embedded
    Payment-activity share: 0.5%0
    ElevenLabs
    #26
    ElevenLabs
    AI-Native
    Payment-activity share: 0.5%0

    Which marketing subcategories companies spend on most

    Marketing is the largest marketing software subcategory by spend share at 7.7%, followed by Design at 2.9%, across 1,538 products tracked from real company purchases in Cledara's dataset.

    0.0%2.0%4.0%6.0%8.0%DesignDesignContentContentCreative & DesignCreative & D…OtherOther

    Marketing software spend trends

    As of 26 October 2026, UK companies have estimated annualized median spend of £11k for marketing software, up 28% versus a year ago. The annualized figure is the latest complete month's median multiplied by 12, not a measured trailing-year total.

    P25
    £3k
    per year
    Median
    £11k
    per year
    P75
    £31k
    per year
    View category spend observations in every currency
    Annualized monthly category bands ×12, with native currency and observation period
    CurrencyObservation monthP25MedianP75
    GBP2026-093181.3211262.8431094.760000000002
    EUR2026-093379.0810085.1626486.760000000002
    USD2026-096947.8818590.76000000000254045.36
    GBP published monthly category median
    MonthMedian monthly spend (GBP)
    2024-10848.14
    2024-11849.96
    2024-12825.73
    2025-01843.21
    2025-02770.22
    2025-03971.12
    2025-04841.48
    2025-05765.23
    2025-06749.18
    2025-07647.56
    2025-08750.03
    2025-09735.12
    2025-10792.17
    2025-11796.34
    2025-12881.87
    2026-01894.59
    2026-02823.12
    2026-03901.46
    2026-04917
    2026-05742.02
    2026-06749.25
    2026-07925.26
    2026-08722.6
    2026-09938.57

    From the Cledara SaaS Spend Index — real payments, reported per currency with no conversion.

    Annual activity-rank risers and declining marketing tools signals

    Atria and AnswerRank have the largest measured annual activity-rank gains among the displayed products with both observations. The catalogue records 1,538 products; they currently rank #723 and #705 by global payment activity in Cledara's latest category data. The gains compare the current month with the same calendar month one year earlier.

    Mover cards show payment-activity ranks and shares. Their rank-change indicator compares the previous calendar month; it stays unavailable when that observation is missing.

    Atria
    #723
    Atria
    AI-Native
    Payment-activity share: 0.0%+57
    Breakout
    AnswerRank
    #705
    AnswerRank
    AI-Native
    Payment-activity share: 0.0%+41
    Rising Star
    SEO Gets
    #758
    SEO Gets
    Payment-activity share: 0.0%+43
    Rising Star
    LeadGen App
    Unavailable
    LeadGen App
    Payment-activity share: Unavailable—
    Fomo
    Unavailable
    Fomo
    Payment-activity share: Unavailable—
    Ecomail.cz
    Unavailable
    Ecomail.cz
    Payment-activity share: Unavailable—

    All 1,538 marketing tools ranked

    Marketing software accounts for 18.9% of trailing 12-month software payment transactions and 19.4% of recorded software spend in the Cledara population. Both shares use the all-software denominator. The catalogue contains 1,538 products; it does not measure an average company's stack.

    #
    1
    FigmaFigma
    AI-Embedded
    #10
    -1
    2
    WebflowWebflow
    AI-Embedded
    #12
    +3
    3
    HubspotHubspot
    AI-Embedded
    #14
    0
    4
    CanvaCanva
    AI-Embedded
    #20
    +2
    5
    Intuit MailchimpIntuit Mailchimp
    AI-Embedded
    #25
    -2
    6
    ElevenLabsElevenLabs
    AI-Native
    #26
    +19
    7
    TypeformTypeform
    AI-Embedded
    #28
    -4
    8
    SEMRushSEMRush
    AI-Embedded
    #35
    -5
    9#39
    -5
    10
    AhrefsAhrefs
    AI-Embedded
    #48
    -7
    11
    HiggsfieldHiggsfield
    AI-Native
    #60
    +984
    12
    CapCutCapCut
    AI-Embedded
    #62
    +56
    13
    MidjourneyMidjourney
    AI-Native
    #64
    -27
    14
    DeepLDeepL
    AI-Native
    #69
    -5
    15#70
    +49
    16#76
    -8
    17
    HeyGenHeyGen
    AI-Native
    #87
    +47
    18#98
    +9
    19#102
    -17
    20#103
    +38
    21
    KlaviyoKlaviyo
    AI-Embedded
    #107
    -23
    22
    DescriptDescript
    AI-Native
    #111
    -21
    23
    Riverside.fmRiverside.fm
    AI-Native
    #119
    -6
    24
    PandaDocPandaDoc
    AI-Embedded
    #120
    -8
    25
    SquarespaceSquarespace
    AI-Embedded
    #127
    -50
    26
    GammaGamma
    AI-Native
    #128
    +126
    27
    BrevoBrevo
    AI-Embedded
    #129
    +9
    28#133
    +6
    29
    BirdBird
    AI-Embedded
    #135
    -39
    30#146
    +121
    31#157
    -51
    32#161
    -9
    33
    VEED.IOVEED.IO
    AI-Embedded
    #165
    -15
    34
    Opus ClipOpus Clip
    AI-Native
    #166
    +60
    35#167
    -22
    36#168
    +28
    37
    SynthesiaSynthesia
    AI-Native
    #175
    -3
    38#187
    -58
    39#188
    +361
    40#191
    +59
    41#192
    -19
    42#195
    +97
    43#200
    +189
    44
    RunwayRunway
    AI-Native
    #206
    -32
    45#210
    -13
    46#213
    -57
    47
    WixWix
    AI-Embedded
    #216
    -47
    48#220
    +194
    49
    KreaKrea
    AI-Native
    #229
    +290
    50#240
    -31

    Frequently asked questions

    What is the most popular marketing software in 2026?

    Figma leads this category by trailing 12-month payment activity, followed by Webflow and Hubspot. Its 1.3% share is of recorded transactions across all software in Cledara, not a percentage of companies or a within-category share.

    How is marketing software market share measured?

    Payment-activity rankings count observed purchase and renewal transactions over the trailing 12 months; spend rankings use observed software spend. Shares use all tracked software as their denominator. Neither activity rank nor activity share measures distinct customers, seats or product usage. Updated monthly; last update 26 October 2026, 20:11 UTC.

    Which marketing tools have the largest activity-rank gains?

    Atria and AnswerRank lead the measured 12-month payment-activity rank gains among the displayed ranked products. Comparisons require the current observation month and the same month one year earlier. A gain in rank positions does not establish revenue, customer or usage growth.

    How many marketing tools are in this catalogue?

    The recorded catalogue contains 1,538 marketing tools. This is a product count across the catalogue, not the number of tools used by an average company. Products without current observations may remain recorded.

    Where does this data come from?

    From anonymized, aggregated purchasing data across companies that manage their software with Cledara. It reflects what businesses actually pay for, not survey answers or web traffic.

    How much do companies spend on marketing software?

    UK companies have estimated annualized median spend of £11k for marketing software (£3k–£31k interquartile range), based on payments as of 26 October 2026. These category figures multiply the latest complete month's distribution by 12; they are not trailing-year totals. Reported in GBP; EUR and USD available on the page.

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