SaaS Competitive Trends: Who's Winning in 2026

Cledara competitive intelligence: 62 active displacement trends and 374 historical displacements observed across real company purchasing data. Most active category: Marketing & Growth. Data as of 27 July 2026, 18:35 UTC.

SaaS market share changes — last 30 days

RiserRank change (last 30 days)
Relay.appup 737 ranks in the last 30 days
Snailyup 664 ranks in the last 30 days
Grokup 579 ranks in the last 30 days
BytePlusup 467 ranks in the last 30 days
Z.aiup 380 ranks in the last 30 days
Macroscopeup 351 ranks in the last 30 days
UKGup 315 ranks in the last 30 days
Stairoidsup 267 ranks in the last 30 days
EstiBot.comup 241 ranks in the last 30 days
Rapid Adsup 177 ranks in the last 30 days
FallerRank change (last 30 days)
Mullvad VPNdown 322 ranks in the last 30 days
Swydodown 270 ranks in the last 30 days
Prowlydown 248 ranks in the last 30 days
Zukodown 220 ranks in the last 30 days
ScaleGriddown 163 ranks in the last 30 days
Visibledown 160 ranks in the last 30 days
PartnerStackdown 126 ranks in the last 30 days
Slitedown 90 ranks in the last 30 days
Spreadlydown 1 ranks in the last 30 days

SaaS market share changes — last 90 days

RiserRank change (last 90 days)
Stairoidsup 2,472 ranks in the last 90 days
Macroscopeup 1,765 ranks in the last 90 days
Rapid Adsup 1,640 ranks in the last 90 days
Grokup 1,616 ranks in the last 90 days
Snailyup 1,377 ranks in the last 90 days
BytePlusup 1,301 ranks in the last 90 days
EstiBot.comup 1,060 ranks in the last 90 days
Z.aiup 1,049 ranks in the last 90 days
Relay.appup 1,040 ranks in the last 90 days
UKGup 993 ranks in the last 90 days
FallerRank change (last 90 days)
Prowlydown 688 ranks in the last 90 days
Wincherdown 632 ranks in the last 90 days
Mullvad VPNdown 596 ranks in the last 90 days
Zukodown 510 ranks in the last 90 days
Spreadlydown 485 ranks in the last 90 days
PartnerStackdown 484 ranks in the last 90 days
Visibledown 481 ranks in the last 90 days
Swydodown 463 ranks in the last 90 days
ScaleGriddown 452 ranks in the last 90 days
Slitedown 452 ranks in the last 90 days

Top 5 SaaS industry trends — July 2026

  1. Stairoids is up 2472 popularity ranks in the last 90 days as of July 2026, the largest gain of any SaaS product tracked by Cledara.
  2. Relay.app climbed 737 popularity ranks in the last 30 days as of July 2026, the biggest one-month rise in the dataset.
  3. Prowly is down 688 popularity ranks in the last 90 days as of July 2026, the steepest decline among tracked SaaS products.
  4. Mullvad VPN fell 322 popularity ranks in the last 30 days as of July 2026, the biggest one-month drop in the dataset.
  5. Macroscope gained 1765 popularity ranks in the last 90 days as of July 2026, the second-largest rise over that window.

Active displacement trends

ChallengerIncumbentSubcategoryCategoryChallenger rankIncumbent rankConfidence
AMLCCAML PalOtherLegal, Risk & Compliance#2,041#1,873medium
SignableSignaturitE-Signature & ContractsLegal, Risk & Compliance#1,281#1,444medium
SignableSignwellE-Signature & ContractsLegal, Risk & Compliance#1,281#1,346medium
Day OffAbsenceHRIS & Core HRPeople Ops & Talent#905#1,107medium
OneTrustCookiePro by OneTrustLegalLegal, Risk & Compliance#722#848medium
CookieFirstCookiePro by OneTrustLegalLegal, Risk & Compliance#1,400#848medium
Great QuestionUser InterviewsFeedback & SurveysCustomer Success & Support#951#738medium
Day OffVacation TrackerHRIS & Core HRPeople Ops & Talent#905#573medium
YousignSignaturitE-Signature & ContractsLegal, Risk & Compliance#1,602#1,444medium
SignableSignHeroE-Signature & ContractsLegal, Risk & Compliance#1,281#1,781medium
PaypercutPayPro GlobalBilling & SubscriptionsFinance & Accounting#432#280medium
YousignSignwellE-Signature & ContractsLegal, Risk & Compliance#1,602#1,346medium
TimeLogTimeneyeProject ManagementCollaboration & Productivity#1,820#1,641medium
Confident AIOpenAI/ChatGPTAI PlatformAI Platforms & Model Ops#1,289#2high
PlaudReflect.appNote-TakingCollaboration & Productivity#1,321#1,944medium
AnvilSignwellE-Signature & ContractsLegal, Risk & Compliance#1,450#1,346medium
SuperpeerSuperSaaSScheduling & CalendarCollaboration & Productivity#1,622#1,771medium
CalamariAbsenceHRIS & Core HRPeople Ops & Talent#1,065#1,107medium
ComplyAdvantageSanction ScannerOtherLegal, Risk & Compliance#1,758#1,903medium
RoboflowClarifaiML Ops & Model TrainingAI Platforms & Model Ops#1,387#1,396medium
SemblyMemNote-TakingCollaboration & Productivity#985#1,081medium
SettleStripeBilling & SubscriptionsFinance & Accounting#1,398#861medium
ProspeoRocketReachProspecting & Lead GenSales & Revenue#785#428medium
PeopleforceHumaansHRIS & Core HRPeople Ops & Talent#1,020#565medium
TidioChatBots AISupportCustomer Success & Support#920#1,488medium
SurfeRocketReachProspecting & Lead GenSales & Revenue#485#428medium
TimelinesAIChatfuelLive Chat & MessagingCustomer Success & Support#1,392#1,473medium
GreenhouseJazzHRHRPeople Ops & Talent#1,160#1,067medium
Ref ToolsZoteroKnowledge ManagementCollaboration & Productivity#1,298#1,675medium
DOKKACompleatAccounts PayableFinance & Accounting#1,487#1,080medium
CalamariVacation TrackerHRIS & Core HRPeople Ops & Talent#1,065#573medium
DealeDealroom.coSalesSales & Revenue#2,512#2,618medium
DoodleDAKboardScheduling & CalendarCollaboration & Productivity#1,180#1,737medium
RB2BRocketReachProspecting & Lead GenSales & Revenue#455#428medium
ConversoMy AskAIHelpdesk & TicketingCustomer Success & Support#1,228#1,533medium
DOKKADatamolinoAccounts PayableFinance & Accounting#1,487#1,046medium
AcuitySuperSaaSScheduling & CalendarCollaboration & Productivity#848#1,771medium
AcuityReservioScheduling & CalendarCollaboration & Productivity#848#1,436medium
SurfeWaalaxyProspecting & Lead GenSales & Revenue#485#931medium
HelpKit Helpjuice.comKnowledge ManagementCollaboration & Productivity#1,614#1,134medium
Fireworks AIOpenAI/ChatGPTAI PlatformAI Platforms & Model Ops#1,312#2medium
PaypercutGocardlessBilling & SubscriptionsFinance & Accounting#432#1,555medium
Cegid ContasimplesevDeskAccounting & BookkeepingFinance & Accounting#1,367#1,488medium
MonitrFinmarkFP&A & PlanningFinance & Accounting#1,036#1,419medium
Fireworks AIRelevance AIAI PlatformAI Platforms & Model Ops#1,312#1,074medium
ObsidianReflect.appNote-TakingCollaboration & Productivity#349#1,944medium
PlaudMemNote-TakingCollaboration & Productivity#1,321#1,081medium
ProfilePartnerRocketReachProspecting & Lead GenSales & Revenue#940#428medium
ChurnZeroBrightbackCustomer Success PlatformsCustomer Success & Support#1,455#1,120medium
SalesForgeAiSDRSalesSales & Revenue#972#620medium

Displacement activity by category

CategoryActive trendsHistorical displacements
Marketing & Growth0102
Customer Success & Support556
Sales & Revenue1141
Collaboration & Productivity1130
People Ops & Talent1023
Legal, Risk & Compliance1019
Engineering & DevOps028
Data & Analytics027
Finance & Accounting1014
IT & Security020
AI Platforms & Model Ops56
Operations & Supply Chain08

Frequently asked questions

Which SaaS products are gaining the most market share in 2026?

AMLCC and Signable lead the winners list this period across companies tracked by Cledara. The winners list above updates monthly.

Which software is losing market share?

Products losing share this period are shown in the losers table above, ranked by rank-velocity across every product tracked by Cledara.

How are winners and losers measured?

By month-over-month change in popularity rank and spend share from real purchasing data — not news coverage or surveys. Last update 27 July 2026, 18:35 UTC.

What are the biggest SaaS trends right now?

Over the last 90 days, Stairoids rose 2,472 popularity ranks and Macroscope rose 1,765 — the largest gains tracked — while Prowly fell 688 ranks, the steepest decline, based on real purchasing data from companies on Cledara. Updated 27 July 2026, 18:35 UTC.

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