SaaS Competitive Trends: Who's Winning in 2026
Cledara competitive intelligence: 96 active displacement trends and 273 historical displacements observed across real company purchasing data. Most active category: Marketing & Growth. Data as of 11 September 2026, 02:07 UTC.
SaaS market share changes — last 30 days
| Riser | Rank change (last 30 days) |
|---|---|
| CopyMind | up 1,744 ranks in the last 30 days |
| Massive | up 1,218 ranks in the last 30 days |
| Aneryth | up 1,210 ranks in the last 30 days |
| APPS4GS | up 1,175 ranks in the last 30 days |
| Alpha3D | up 1,100 ranks in the last 30 days |
| General Translation | up 854 ranks in the last 30 days |
| LoyaltyLion | up 819 ranks in the last 30 days |
| Kie.ai | up 722 ranks in the last 30 days |
| Highperformr | up 722 ranks in the last 30 days |
| LIM | up 698 ranks in the last 30 days |
| Faller | Rank change (last 30 days) |
|---|---|
| Apphud | down 1,850 ranks in the last 30 days |
| Scibids | down 1,566 ranks in the last 30 days |
| IdeaBoardz | down 1,556 ranks in the last 30 days |
| AdYouLike | down 1,552 ranks in the last 30 days |
| Adara | down 1,552 ranks in the last 30 days |
| Adloox | down 1,552 ranks in the last 30 days |
| Canddi | down 1,400 ranks in the last 30 days |
| Avanan | down 539 ranks in the last 30 days |
| Paytrail | down 437 ranks in the last 30 days |
| Wootric | down 213 ranks in the last 30 days |
SaaS market share changes — last 90 days
| Riser | Rank change (last 90 days) |
|---|---|
| CopyMind | up 1,744 ranks in the last 90 days |
| General Translation | up 1,285 ranks in the last 90 days |
| Kie.ai | up 1,277 ranks in the last 90 days |
| Massive | up 1,250 ranks in the last 90 days |
| LoyaltyLion | up 1,244 ranks in the last 90 days |
| LIM | up 1,242 ranks in the last 90 days |
| Highperformr | up 1,241 ranks in the last 90 days |
| Alpha3D | up 1,217 ranks in the last 90 days |
| Aneryth | up 1,210 ranks in the last 90 days |
| APPS4GS | up 1,175 ranks in the last 90 days |
| Faller | Rank change (last 90 days) |
|---|---|
| Apphud | down 1,850 ranks in the last 90 days |
| Scibids | down 1,566 ranks in the last 90 days |
| IdeaBoardz | down 1,556 ranks in the last 90 days |
| AdYouLike | down 1,552 ranks in the last 90 days |
| Adara | down 1,552 ranks in the last 90 days |
| Adloox | down 1,552 ranks in the last 90 days |
| Avanan | down 1,530 ranks in the last 90 days |
| Paytrail | down 1,453 ranks in the last 90 days |
| Canddi | down 1,400 ranks in the last 90 days |
| Wootric | down 1,322 ranks in the last 90 days |
Top 5 SaaS industry trends — September 2026
- CopyMind is up 1744 popularity ranks in the last 90 days as of September 2026, the largest gain of any SaaS product tracked by Cledara.
- CopyMind climbed 1744 popularity ranks in the last 30 days as of September 2026, the biggest one-month rise in the dataset.
- Apphud is down 1850 popularity ranks in the last 90 days as of September 2026, the steepest decline among tracked SaaS products.
- Apphud fell 1850 popularity ranks in the last 30 days as of September 2026, the biggest one-month drop in the dataset.
- General Translation gained 1285 popularity ranks in the last 90 days as of September 2026, the second-largest rise over that window.
Active displacement trends
| Challenger | Incumbent | Subcategory | Category | Challenger rank | Incumbent rank | Confidence |
|---|---|---|---|---|---|---|
| SonarSource | SonarCloud | Dev Tools | Engineering & DevOps | #109 | #132 | medium |
| Signable | Signaturit | E-Signature & Contracts | Legal, Risk & Compliance | #957 | #1,448 | high |
| ScaledMail | MailForge | Prospecting & Lead Gen | Sales & Revenue | #606 | #688 | medium |
| Signable | Yousign | E-Signature & Contracts | Legal, Risk & Compliance | #957 | #1,669 | medium |
| signNow | Signaturit | E-Signature & Contracts | Legal, Risk & Compliance | #472 | #1,448 | medium |
| Day Off | Absence | HRIS & Core HR | People Ops & Talent | #904 | #1,112 | medium |
| Superchat | LiveChat | Communication | Collaboration & Productivity | #779 | #290 | medium |
| DocuSeal | Signaturit | E-Signature & Contracts | Legal, Risk & Compliance | #885 | #1,448 | medium |
| OneTrust | CookiePro by OneTrust | Legal | Legal, Risk & Compliance | #697 | #853 | medium |
| Locoia | Openli | Privacy & Data Compliance | Legal, Risk & Compliance | #1,474 | #1,463 | medium |
| Signwell | Signaturit | E-Signature & Contracts | Legal, Risk & Compliance | #1,007 | #1,448 | medium |
| CookieFirst | CookiePro by OneTrust | Legal | Legal, Risk & Compliance | #1,438 | #853 | medium |
| CookieFirst | Cookie Script | Legal | Legal, Risk & Compliance | #1,438 | #1,162 | medium |
| Day Off | Vacation Tracker | HRIS & Core HR | People Ops & Talent | #904 | #614 | medium |
| Usercentrics | Enzuzo | Privacy & Data Compliance | Legal, Risk & Compliance | #370 | #1,275 | medium |
| SAP | Exact | ERP | Operations & Supply Chain | #540 | #954 | medium |
| AskNicely | Nicereply | Feedback & Surveys | Customer Success & Support | #1,400 | #1,064 | medium |
| Expandi | We-Connect | Prospecting & Lead Gen | Sales & Revenue | #326 | #908 | medium |
| Salesmate | PipelineDeals | Sales | Sales & Revenue | #670 | #744 | medium |
| Surfe | Dux-Soup | Prospecting & Lead Gen | Sales & Revenue | #424 | #587 | medium |
| Expandi | Dux-Soup | Prospecting & Lead Gen | Sales & Revenue | #326 | #587 | medium |
| Expandi | Dripify | Prospecting & Lead Gen | Sales & Revenue | #326 | #174 | medium |
| Crisp | Respond | Live Chat & Messaging | Customer Success & Support | #364 | #903 | medium |
| Paypercut | PayPro Global | Billing & Subscriptions | Finance & Accounting | #441 | #296 | medium |
| eVoice | Vonage | Communication | Collaboration & Productivity | #1,432 | #236 | medium |
| Peopleforce | Factorial | HRIS & Core HR | People Ops & Talent | #890 | #528 | medium |
| Invoiced | FreshBooks | Finance | Finance & Accounting | #731 | #1,196 | medium |
| Peopleforce | Personio | HRIS & Core HR | People Ops & Talent | #890 | #231 | medium |
| Expandi | Kaspr | Prospecting & Lead Gen | Sales & Revenue | #326 | #691 | medium |
| Linked Helper 2 | Dux-Soup | Prospecting & Lead Gen | Sales & Revenue | #522 | #587 | medium |
| Lemlist | Mailshake | Sales Engagement | Sales & Revenue | #64 | #909 | medium |
| Salesmate | AmpleMarket | Sales | Sales & Revenue | #670 | #503 | medium |
| Calamari | Absence | HRIS & Core HR | People Ops & Talent | #896 | #1,112 | medium |
| POWR | Respond | Live Chat & Messaging | Customer Success & Support | #1,354 | #903 | medium |
| Glassnode | Nansen | Business Intelligence & Dashboards | Data & Analytics | #1,215 | #1,122 | medium |
| Deskpro | LiveAgent | Helpdesk & Ticketing | Customer Success & Support | #1,195 | #866 | medium |
| Superpeer | SuperSaaS | Scheduling & Calendar | Collaboration & Productivity | #1,624 | #1,770 | medium |
| SerpAPI | ScrapingBee | Dev Tools | Engineering & DevOps | #153 | #300 | medium |
| Iru | Jamf | Device Management (MDM) | IT & Security | #631 | #216 | medium |
| MaestroQA | Klaus | Customer Success Platforms | Customer Success & Support | #1,368 | #1,226 | medium |
| Mural | Whimsical | Whiteboards & Visual Thinking | Collaboration & Productivity | #574 | #223 | medium |
| Magic Patterns | Moqups | Whiteboards & Visual Thinking | Collaboration & Productivity | #957 | #828 | medium |
| Apify | Scraping Fish | Dev Tools | Engineering & DevOps | #98 | #1,137 | medium |
| Coderbyte | CodeSubmit | Dev Tools | Engineering & DevOps | #811 | #917 | medium |
| Groove | Help Scout | Helpdesk & Ticketing | Customer Success & Support | #1,445 | #466 | medium |
| Syft Analytics | Spotlight Reporting | Analytics | Data & Analytics | #504 | #523 | medium |
| Homerun | Workable | Recruiting & ATS | People Ops & Talent | #773 | #532 | medium |
| Converso | LiveAgent | Helpdesk & Ticketing | Customer Success & Support | #1,232 | #866 | medium |
| Atlas | join.com | Recruiting & ATS | People Ops & Talent | #150 | #1,027 | medium |
| Modal | Replicate | AI Platform | AI Platforms & Model Ops | #519 | #640 | medium |
| Peopleforce | Humaans | HRIS & Core HR | People Ops & Talent | #890 | #581 | medium |
| Krea | Runway | Design | Marketing & Growth | #224 | #206 | medium |
| Sunsama | Calendar | Scheduling & Calendar | Collaboration & Productivity | #628 | #1,037 | medium |
| WeWeb | Bubble | Developer Tools & IDEs | Engineering & DevOps | #923 | #983 | medium |
| Ashby | Workable | Recruiting & ATS | People Ops & Talent | #456 | #532 | medium |
| Octopods | Respond | Live Chat & Messaging | Customer Success & Support | #632 | #903 | medium |
| Granola | Evernote | Productivity | Collaboration & Productivity | #97 | #1,815 | medium |
| Granola | Otter.ai | Productivity | Collaboration & Productivity | #97 | #162 | medium |
| LivePlan | Pry | FP&A & Planning | Finance & Accounting | #1,058 | #569 | medium |
| Magic Patterns | Whimsical | Whiteboards & Visual Thinking | Collaboration & Productivity | #957 | #223 | medium |
| ChargeDesk | iDoklad | Billing & Subscriptions | Finance & Accounting | #1,240 | #947 | medium |
| LivePlan | Causal | FP&A & Planning | Finance & Accounting | #1,058 | #624 | medium |
| Sunsama | SuperSaaS | Scheduling & Calendar | Collaboration & Productivity | #628 | #1,770 | medium |
| Product Fruits | Userflow | Product Adoption & Onboarding | Customer Success & Support | #520 | #418 | medium |
| CodeRabbit | SonarCloud | Dev Tools | Engineering & DevOps | #81 | #132 | medium |
| Webshipper | Zenstores | Shipping & Logistics | Operations & Supply Chain | #452 | #674 | medium |
| Invopop | Simple Invoices | Billing & Subscriptions | Finance & Accounting | #1,331 | #1,330 | medium |
| Supercut | Jumpshare | Document Collaboration | Collaboration & Productivity | #1,329 | #1,710 | medium |
| LivePlan | Jirav | FP&A & Planning | Finance & Accounting | #1,058 | #683 | medium |
| Mural | Moqups | Whiteboards & Visual Thinking | Collaboration & Productivity | #574 | #828 | medium |
| Sinch Mailjet | MailerLite | Email & Marketing Automation | Marketing & Growth | #271 | #268 | medium |
| Intuit | Moneybird | Accounting & Bookkeeping | Finance & Accounting | #826 | #1,306 | medium |
| Fireworks AI | Replicate | AI Platform | AI Platforms & Model Ops | #897 | #640 | medium |
| Fireworks AI | Stability AI | AI Platform | AI Platforms & Model Ops | #897 | #355 | medium |
| fal | Replicate | AI Platform | AI Platforms & Model Ops | #261 | #640 | medium |
| fal | Stability AI | AI Platform | AI Platforms & Model Ops | #261 | #355 | medium |
| Acuity | SuperSaaS | Scheduling & Calendar | Collaboration & Productivity | #850 | #1,770 | medium |
| Klavis AI | Relevance AI | AI Platform | AI Platforms & Model Ops | #1,158 | #1,023 | medium |
| Black Forest Labs | Stability AI | AI Platform | AI Platforms & Model Ops | #1,193 | #355 | medium |
| Granola | Avoma | Productivity | Collaboration & Productivity | #97 | #875 | medium |
| Featurebase | UserBrain | Feedback & Surveys | Customer Success & Support | #721 | #541 | medium |
| Magic Patterns | ProtoPie | Whiteboards & Visual Thinking | Collaboration & Productivity | #957 | #884 | medium |
| Sinch Mailjet | SparkPost | Email & Marketing Automation | Marketing & Growth | #271 | #331 | medium |
| Intuit | Sage | Accounting & Bookkeeping | Finance & Accounting | #826 | #382 | medium |
| Fireworks AI | Relevance AI | AI Platform | AI Platforms & Model Ops | #897 | #1,023 | medium |
| Supercut | Zight | Document Collaboration | Collaboration & Productivity | #1,329 | #755 | medium |
| Granola | Read | Productivity | Collaboration & Productivity | #97 | #356 | medium |
| AfterShip | Zenstores | Shipping & Logistics | Operations & Supply Chain | #371 | #674 | medium |
| Favro | Productboard | Project Management | Collaboration & Productivity | #742 | #309 | medium |
| Resend | Mailtrap | Email & Marketing Automation | Marketing & Growth | #310 | #315 | medium |
| Codecov | SonarCloud | Dev Tools | Engineering & DevOps | #421 | #132 | medium |
| SAP | Cegid | ERP | Operations & Supply Chain | #540 | #2,629 | medium |
| Great Question | UserBrain | Feedback & Surveys | Customer Success & Support | #812 | #541 | medium |
| Webex by Cisco | Skype | Team Messaging | Collaboration & Productivity | #672 | #591 | medium |
| Sinch Mailjet | Bird | Email & Marketing Automation | Marketing & Growth | #271 | #128 | medium |
| ZeroBounce | Bird | Email & Marketing Automation | Marketing & Growth | #263 | #128 | medium |
Historical displacements
| Challenger | Incumbent | Subcategory | Category | Displacement month | Challenger rank then | Challenger rank now | Ranks gained |
|---|---|---|---|---|---|---|---|
| RB2B | Linked Helper 2 | Prospecting & Lead Gen | Sales & Revenue | Jul-2026 | #2,419 | #432 | 1,987 |
| Ona | Bubble | Developer Tools & IDEs | Engineering & DevOps | Jul-2026 | #1,836 | #246 | 1,590 |
| MailerSend | Sakari | Email & Marketing Automation | Marketing & Growth | Jul-2026 | #2,148 | #626 | 1,522 |
| SonarSource | SonarCloud | Dev Tools | Engineering & DevOps | Jul-2026 | #580 | #109 | 471 |
| Pylon | Deskpro | Helpdesk & Ticketing | Customer Success & Support | Jun-2026 | #2,479 | #902 | 1,577 |
| Plivo | Telnyx | Communication | Collaboration & Productivity | Jun-2026 | #2,030 | #510 | 1,520 |
| Attention | Jiminny | Revenue Intelligence | Sales & Revenue | Jun-2026 | #2,462 | #1,040 | 1,422 |
| Monitr | Futrli by Sage | FP&A & Planning | Finance & Accounting | Jun-2026 | #1,887 | #869 | 1,018 |
| IsDown | Sorry | Observability & Monitoring | Engineering & DevOps | Jun-2026 | #1,930 | #1,019 | 911 |
| Savio | SatisMeter | Feedback & Surveys | Customer Success & Support | Jun-2026 | #1,453 | #1,264 | 189 |
| Resend | Doppler | Email & Marketing Automation | Marketing & Growth | May-2026 | #2,582 | #310 | 2,272 |
| FullEnrich | Dropcontact | Prospecting & Lead Gen | Sales & Revenue | May-2026 | #2,371 | #372 | 1,999 |
| Guidde | Inline Manual | Product Adoption & Onboarding | Customer Success & Support | Feb-2026 | #2,274 | #813 | 1,461 |
| Invoiced | FreshBooks | Finance | Finance & Accounting | May-2026 | #1,613 | #731 | 882 |
| Odoo | Exact | ERP | Operations & Supply Chain | May-2026 | #1,352 | #656 | 696 |
| Resend | GetResponse | Email & Marketing Automation | Marketing & Growth | Apr-2026 | #2,582 | #310 | 2,272 |
| Circleback AI | Tactiq | Note-Taking | Collaboration & Productivity | Apr-2026 | #2,633 | #491 | 2,142 |
| Plesk | cPanel | Hosting & Deployment | Engineering & DevOps | Apr-2026 | #1,879 | #915 | 964 |
| Resend | Drip | Email & Marketing Automation | Marketing & Growth | Mar-2026 | #2,582 | #310 | 2,272 |
| Featurebase | Feature Upvote | Feedback & Surveys | Customer Success & Support | Mar-2026 | #2,285 | #721 | 1,564 |
| CAKE | AppsFlyer | Paid Ads & Attribution | Marketing & Growth | Mar-2026 | #1,212 | #405 | 807 |
| Weld | Hevo Data | ETL & Data Pipelines | Data & Analytics | Feb-2026 | #2,063 | #711 | 1,352 |
| Senuto | Mangools | SEO & Content Optimization | Marketing & Growth | Feb-2026 | #2,193 | #886 | 1,307 |
| Neatro | Reetro | Project Management | Collaboration & Productivity | Feb-2026 | #1,744 | #883 | 861 |
| Metricool | Power My Analytics | Analytics | Data & Analytics | Feb-2026 | #687 | #291 | 396 |
| Localazy | Loco | Developer Tools & IDEs | Engineering & DevOps | Jan-2026 | #2,356 | #572 | 1,784 |
| Axiom | Logz.io | Observability & Monitoring | Engineering & DevOps | Jan-2026 | #2,067 | #592 | 1,475 |
| Markup | Symu | Document Collaboration | Collaboration & Productivity | Jan-2026 | #2,086 | #868 | 1,218 |
| redirection.io | Prerender | Website & Landing Pages | Marketing & Growth | Jan-2026 | #1,438 | #801 | 637 |
| LivePlan | Futrli by Sage | FP&A & Planning | Finance & Accounting | Jan-2026 | #1,380 | #1,058 | 322 |
| Osano | Openli | Privacy & Data Compliance | Legal, Risk & Compliance | Jan-2026 | #1,431 | #1,148 | 283 |
| Eraser | Archbee | Knowledge Management | Collaboration & Productivity | Dec-2025 | #2,472 | #805 | 1,667 |
| Gadget | Aptible | Hosting & Deployment | Engineering & DevOps | Nov-2025 | #2,442 | #1,177 | 1,265 |
| Qase.io | SmartBear | Testing & QA | Engineering & DevOps | Nov-2025 | #1,141 | #257 | 884 |
| Siit | Gorgias | Helpdesk & Ticketing | Customer Success & Support | Oct-2025 | #2,415 | #494 | 1,921 |
| Ory | OneLogin | Identity & Access (IAM) | IT & Security | Oct-2025 | #2,335 | #860 | 1,475 |
| Intellum | Inline Manual | Product Adoption & Onboarding | Customer Success & Support | Oct-2025 | #2,217 | #1,018 | 1,199 |
| Savio | Usersnap | Feedback & Surveys | Customer Success & Support | Sep-2025 | #1,453 | #1,264 | 189 |
| Replit | Retool | Dev Tools | Engineering & DevOps | Oct-2025 | #210 | #54 | 156 |
| Firecrawl | Crawlbase | ETL & Data Pipelines | Data & Analytics | Sep-2025 | #2,474 | #125 | 2,349 |
| Vapi | Botpress | Support | Customer Success & Support | Aug-2025 | #2,496 | #358 | 2,138 |
| Tella | Biteable | Creative & Design | Marketing & Growth | Aug-2025 | #2,465 | #680 | 1,785 |
| Builder.io | BigCommerce | Website & Landing Pages | Marketing & Growth | Aug-2025 | #2,261 | #490 | 1,771 |
| Metaview | Breezy HR | HR | People Ops & Talent | Aug-2025 | #1,981 | #294 | 1,687 |
| Ona | Ionic | Developer Tools & IDEs | Engineering & DevOps | Jul-2025 | #1,836 | #246 | 1,590 |
| Cal.com | Vimcal | Scheduling & Calendar | Collaboration & Productivity | Aug-2025 | #1,332 | #324 | 1,008 |
| Places Scout | Sitebulb | SEO & Content Optimization | Marketing & Growth | Aug-2025 | #1,568 | #698 | 870 |
| WeCanTrack | DataFeedWatch | Paid Ads & Attribution | Marketing & Growth | Aug-2025 | #2,011 | #1,168 | 843 |
| Amplitude | Power My Analytics | Analytics | Data & Analytics | Aug-2025 | #705 | #250 | 455 |
| Fibbler | AppsFlyer | Paid Ads & Attribution | Marketing & Growth | Jul-2025 | #2,534 | #298 | 2,236 |
| Respond | TalkJS | Live Chat & Messaging | Customer Success & Support | Jul-2025 | #2,515 | #903 | 1,612 |
| Crawlbase | Traject Data | ETL & Data Pipelines | Data & Analytics | Jul-2025 | #2,010 | #973 | 1,037 |
| Ashby | Homerun | Recruiting & ATS | People Ops & Talent | Jul-2025 | #1,488 | #456 | 1,032 |
| ZenRows | Diffbot | ETL & Data Pipelines | Data & Analytics | Jul-2025 | #1,655 | #654 | 1,001 |
| Respond | POWR | Live Chat & Messaging | Customer Success & Support | Jun-2025 | #2,515 | #903 | 1,612 |
| Clay | SalesQL | Sales | Sales & Revenue | Jun-2025 | #1,811 | #325 | 1,486 |
| Evaboot | LeadiQ | Prospecting & Lead Gen | Sales & Revenue | Jun-2025 | #1,415 | #720 | 695 |
| Product Fruits | Stonly | Product Adoption & Onboarding | Customer Success & Support | May-2025 | #1,523 | #520 | 1,003 |
| Storyblok | Prismic | Website & Landing Pages | Marketing & Growth | May-2025 | #941 | #256 | 685 |
| GoToWebinar | Livestorm | Other | Marketing & Growth | May-2025 | #676 | #390 | 286 |
Displacement activity by category
| Category | Active trends | Historical displacements |
|---|---|---|
| Marketing & Growth | 6 | 82 |
| Customer Success & Support | 11 | 35 |
| Collaboration & Productivity | 19 | 24 |
| Sales & Revenue | 10 | 28 |
| Engineering & DevOps | 7 | 24 |
| Legal, Risk & Compliance | 10 | 15 |
| People Ops & Talent | 9 | 15 |
| Data & Analytics | 2 | 20 |
| Finance & Accounting | 9 | 10 |
| AI Platforms & Model Ops | 8 | 5 |
| IT & Security | 1 | 11 |
| Operations & Supply Chain | 4 | 4 |
Frequently asked questions
Which SaaS products are gaining the most market share in 2026?
SonarSource and Signable lead the winners list this period across companies tracked by Cledara. The winners list above updates monthly.
Which software is losing market share?
Products losing share this period are shown in the losers table above, ranked by rank-velocity across every product tracked by Cledara.
How are winners and losers measured?
By month-over-month change in popularity rank and spend share from real purchasing data — not news coverage or surveys. Last update 11 September 2026, 02:07 UTC.
What are the biggest SaaS trends right now?
Over the last 90 days, CopyMind rose 1,744 popularity ranks and General Translation rose 1,285 — the largest gains tracked — while Apphud fell 1,850 ranks, the steepest decline, based on real purchasing data from companies on Cledara. Updated 11 September 2026, 02:07 UTC.