Sales Software Market Share (2026)
Cledara's current dataset ranks 426 sales software products using real company purchase data rather than surveys, reviews or web traffic. The most-used are Apollo.io, Pipedrive and Lemlist; the largest subcategories by spend share are Sales and Prospecting & Lead Gen, measured across companies that manage their software with Cledara.
Sales & Revenue tracks 425 products across 8 subcategories, led by Sales, Prospecting & Lead Gen, Sales Engagement, CRM, and Sales Enablement. Top products are Apollo.io, Pipedrive, Lemlist, Clay Labs, and Instantly. Momentum is mixed with 5 rising, 5 declining, and 5 breakout products. Average rank is 1,668 with 4.44% popularity share.
The most-used sales software
Apollo.io leads the current sales software ranking, followed by Pipedrive and Lemlist, among 426 products measured from real company purchases tracked by Cledara rather than surveys or reviews.
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Apollo.io | apollo.io | Sales | Apollo.io is a platform that provides sales and marketing solutions to help businesses find and engage with potential customers. It offers a suite of tools and features designed to assist sales and ma | #44 | #33 | 0.34% | 0.43% | AI-Native |
| Pipedrive | pipedrive.com | Sales | Pipedrive is a web-based sales CRM. | #61 | #28 | 0.25% | 0.47% | Traditional |
| Lemlist | lemlist.com | Sales Engagement | A cold email tool powering sales teams, agencies, and B2B businesses to personalise and automate outreach campaigns. | #64 | #69 | 0.24% | 0.21% | Traditional |
| Clay Labs | clay.com | Sales | Clay is a CRM and data enrichment platform that automates the prospecting process. It integrates with various data sources and CRMs, enriches leads, and offers AI-enhanced capabilities for crafting pe | #80 | #50 | 0.19% | 0.28% | AI-Native |
| Instantly | instantly.ai | Sales | Instantly is a platform that use AI to help companies generate more leads through personalized email campaigns at scale. | #85 | #211 | 0.18% | 0.06% | AI-Native |
| Onoff | onoff.app | Sales Engagement | Onoff is a SaaS product offered by Onoff Telecom, a telecommunications operator. The product aims to solve business problems related to telecommunications by offering virtual numbers that can be used | #106 | #279 | 0.13% | 0.04% | Traditional |
| Phantombuster | phantombuster.com | Prospecting & Lead Gen | PhantomBuster is a tool designed to simplify lead generation for businesses. It automates the process of collecting valuable data from online platforms, including websites and social media. | #118 | #317 | 0.12% | 0.04% | Traditional |
| Smartlead | smartlead.ai | Sales | Smartlead is a platform that helps businesses find and connect with potential customers more efficiently. | #129 | #277 | 0.11% | 0.04% | AI-Native |
| Lusha | lusha.com | Prospecting & Lead Gen | Lusha is a company that provides a B2B data platform with a focus on helping businesses access accurate and up-to-date contact information for their sales and marketing efforts. Lusha specializes in p | #144 | #171 | 0.10% | 0.08% | Traditional |
| Dripify | dripify.io | Prospecting & Lead Gen | Dripify is a LinkedIn automation and prospecting platform. It is created to assist sales teams in enhancing their LinkedIn prospecting efforts and improving deal closures. Dripify allows users to esta | #174 | #368 | 0.07% | 0.03% | Traditional |
| Salesforce | salesforce.com | CRM | Salesforce is a global cloud computing company that develops CRM solutions and provides business software. | #228 | #42 | 0.05% | 0.35% | Traditional |
| Dealfront | dealfront.com | Prospecting & Lead Gen | Dealfront is a platform that provides sales and marketing teams with the data, applications, and insights to identify leads and facilitate deal closures. | #231 | #167 | 0.06% | 0.09% | Traditional |
| Leadfeeder | leadfeeder.com | Prospecting & Lead Gen | Leadfeeder identifies companies that visit a website and provides data about those visits. It collects and processes business-related data to support sales and marketing activities. | #278 | #259 | 0.04% | 0.05% | Traditional |
| HeyReach | heyreach.io | Sales | HeyReach is a LinkedIn automation tool for scalable lead generation, managing outreach, and integrating with platforms like HubSpot and Pipedrive. | #286 | #319 | 0.04% | 0.04% | Traditional |
| Stairoids | stairoids.com | Prospecting & Lead Gen | Stairoids is a real-time signal-based go-to-market (GTM) intelligence platform designed for B2B sales and marketing teams. It tracks over 27 types of buying signals—such as job changes, vacancies, com | #316 | #213 | 0.04% | 0.06% | AI-Embedded |
| SimilarWeb | similarweb.com | Sales | SimilarWeb is a web analytics platform that offers insights into website traffic, user engagement, and online marketing strategies. It provides tools for businesses to analyze their own website's perf | #319 | #269 | 0.04% | 0.05% | Traditional |
| Clay | clay.earth | Sales | Clay is a SaaS product that allows users to manage their personal and professional relationships more thoughtfully. It goes beyond traditional customer relationship management (CRM) systems by automat | #325 | #256 | 0.04% | 0.05% | AI-Native |
| Expandi | expandi.io | Prospecting & Lead Gen | Expandi is a LinkedIn automation tool crafted for sales teams and agencies. It addresses the challenge of elevating outreach and engagement on LinkedIn through the provision of hyper-personalized cold | #326 | #110 | 0.04% | 0.13% | Traditional |
| Attio | attio.com | CRM | Attio is a flexible and data-driven CRM platform that allows businesses to build customized customer relationship management systems tailored to their unique data and processes. | #348 | #250 | 0.04% | 0.05% | Traditional |
| Hunter.io | hunter.io | Prospecting & Lead Gen | Hunter.io helps users find and connect with professionals through email outreach. | #350 | #581 | 0.04% | 0.01% | Traditional |
| Adapt | adapt.io | Prospecting & Lead Gen | Adapt is a platform that provides sales and marketing professionals with access to a database of business contacts and company information. | #351 | #814 | 0.04% | 0.01% | Traditional |
| Close | close.com | CRM | Close CRM is an all-in-one customer relationship management tool designed for growing teams. It offers solutions to various business problems, including streamlining communication, automating sales ta | #360 | #384 | 0.03% | 0.03% | Traditional |
| FullEnrich | fullenrich.com | Prospecting & Lead Gen | FullEnrich provides B2B email and phone number enrichment services, helping businesses enhance their contact data for more effective outreach and lead generation. | #372 | #474 | 0.03% | 0.02% | Traditional |
| Juicebox | juicebox.ai | Sales | Juicebox is an AI-driven platform that aims to streamline talent acquisition by enabling natural language searches across over 800 million profiles and automating personalized outreach. | #373 | #356 | 0.03% | 0.03% | AI-Native |
| Hublead | hublead.io | Sales | Hublead is a platform that integrates LinkedIn with HubSpot, allowing users to import LinkedIn contacts into HubSpot, sync LinkedIn conversations, and manage HubSpot properties directly from LinkedIn. | #410 | #590 | 0.03% | 0.01% | Traditional |
| Mixmax | mixmax.com | Sales Engagement | Mixmax is a sales engagement platform providing tools and analytics to enhance outbound electronic communications via Gmail and Google Inbox. It includes features for email tracking, automated calenda | #412 | #431 | 0.03% | 0.02% | Traditional |
| Gumroad | gumroad.com | Other | Gumroad is a platform that enables creators to sell products directly to consumers. It offers tools for building a product page, handling sales, managing customers, and analyzing sales data. | #422 | #785 | 0.03% | 0.01% | Traditional |
| Surfe | surfe.com | Prospecting & Lead Gen | Surfe is a platform that aims to optimize LinkedIn prospecting by consolidating various sales tools within a single location. It facilitates the process of capturing, syncing, and enriching contacts d | #424 | #404 | 0.03% | 0.03% | Traditional |
| Chili Piper | chilipiper.com | Sales Engagement | Chili Piper is a platform designed to assist teams in managing appointments, scheduling, and lead routing. It offers functionalities such as meeting scheduling, lead routing, and analytics to streamli | #425 | #102 | 0.03% | 0.14% | Traditional |
| Revenuecat | revenuecat.com | Sales | Revenuecat is an app subscription to build, analyze and grow business apps on iOS, Android & the web. | #427 | #186 | 0.03% | 0.07% | Traditional |
| RB2B | rb2b.com | Prospecting & Lead Gen | RB2B is a website visitor identification tool that identifies anonymous website visitors, providing detailed information such as LinkedIn profiles, business emails, and full names of decision-makers. | #432 | #577 | 0.03% | 0.01% | Traditional |
| Woodpecker | woodpecker.co | Sales Engagement | Woodpecker is a platform designed to streamline and automate email outreach campaigns for businesses. It provides tools for creating personalized email sequences, managing email contacts, and tracking | #478 | #732 | 0.02% | 0.01% | Traditional |
| Better Proposals | betterproposals.io | Sales | Better Proposals is a software platform providing document management solutions. It streamlines creating, organizing, and managing documents, including proposals. It also offers features like e-signat | #479 | #1,314 | 0.02% | 0.00% | Traditional |
| Qwilr | qwilr.com | CPQ & Quoting | Qwilr is a platform that provides tools for creating and delivering proposals, quotes, and contracts. It enables users to generate documents efficiently, incorporating features such as dynamic pricing | #484 | #569 | 0.02% | 0.01% | Traditional |
| Search Robot | searchrobot.io | Prospecting & Lead Gen | Search Robot is a search engine tailored for the B2B market that allows users to bulk search, create sales leads, product research and more. | #498 | #156 | 0.02% | 0.10% | Traditional |
| AmpleMarket | amplemarket.com | Sales | Amplemarket is a platform designed to streamline the sales prospecting process for businesses. It provides tools for automating lead generation, prospect research, and outreach activities. The platfor | #503 | #168 | 0.02% | 0.08% | AI-Native |
| Linked Helper 2 | linkedhelper.com | Prospecting & Lead Gen | Linked Helper 2 is a LinkedIn automation tool crafted for lead generation and intelligent outreach. Tailored for sales representatives, marketers, and recruiters, it facilitates the identification of | #522 | #198 | 0.02% | 0.06% | Traditional |
| Grain.co | grain.co | Revenue Intelligence | Grain is a Conversation Intelligence platform designed to improve team coaching, deal closing, and playbook optimization. It automates note-taking, record-keeping, and insight capture. | #526 | #375 | 0.02% | 0.03% | AI-Native |
| Supademo | supademo.com | Sales | Supademo is a platform that enables teams to create engaging and interactive product demonstrations powered by artificial intelligence (AI). It allows businesses to showcase their products or services | #568 | #761 | 0.02% | 0.01% | Traditional |
| PiperAI | piperai.com | Sales Engagement | PiperAI automates CRM updates and sales tasks, providing transcription, note-taking, and follow-up assistance to help sales teams focus on closing deals efficiently. | #575 | #563 | 0.02% | 0.01% | AI-Native |
| Dux-Soup | dux-soup.com | Prospecting & Lead Gen | Dux-Soup is an innovative LinkedIn automation tool that helps sales and marketing professionals, growth hackers, lead generation agencies, and business owners to generate fresh and qualified leads on | #587 | #640 | 0.02% | 0.01% | Traditional |
| Pricelabs | hello.pricelabs.co | Revenue Intelligence | PriceLabs is a dynamic pricing tool for vacation rentals that analyzes market data and booking patterns to optimize pricing strategies, integrating with 110+ PMS and Airbnb. | #595 | #270 | 0.02% | 0.05% | AI-Embedded |
| ScaledMail | scaledmail.com | Prospecting & Lead Gen | ScaledMail is a platform that provides managed email infrastructure for sending large volumes of outbound emails using pre-configured inboxes and domains. It enables teams to create, manage, and scale | #606 | #1,011 | 0.02% | 0.00% | Traditional |
| Snovio | snov.io | Prospecting & Lead Gen | Snovio helps teams find, validate, and email prospects. It provides integrations and extensions to streamline the collection, transfer, and management of leads. | #610 | #859 | 0.02% | 0.01% | Traditional |
| Ocean.io | ocean.io | Prospecting & Lead Gen | Ocean.io is a platform that offers business intelligence and data solutions. It focuses on aiding businesses in identifying and targeting potential customers by providing insights into company data, c | #612 | #1,093 | 0.02% | 0.00% | AI-Embedded |
| MailSuite | mailtrack.io | Sales Engagement | MailSuite is a platform designed for Gmail users, providing email tracking capabilities. This tool enables users to monitor whether their sent emails have been opened by recipients. | #623 | #940 | 0.02% | 0.00% | Traditional |
| ProfilePartner | profilepartner.net | Prospecting & Lead Gen | ProfilePartner is a platform providing an automated rental service that utilizes personal LinkedIn accounts for professional outreach and lead generation activities. | #624 | #161 | 0.02% | 0.09% | Traditional |
| RevenueHero | revenuehero.io | Sales | RevenueHero is a platform that aims to enhance sales processes through various features. It includes instant scheduling for meetings and lead qualification immediately after initial contact. This syst | #636 | #645 | 0.02% | 0.01% | Traditional |
| Streak | streak.com | CRM | Streak is a CRM system integrated with Gmail, designed to improve workflow management directly within the inbox. It enables users to organize processes for team activities, manage tasks, and monitor p | #637 | #248 | 0.02% | 0.05% | Traditional |
| Dropcontact | dropcontact.com | Prospecting & Lead Gen | Dropcontact is a platform that provides email verification and enrichment services, focusing on improving the quality of contact databases. It automates the process of cleaning, verifying, and enrichi | #639 | #1,010 | 0.02% | 0.00% | Traditional |
Which sales subcategories companies spend on most
Sales is the largest sales software subcategory by spend share at 2.2%, followed by Prospecting & Lead Gen at 1.7%, across 426 products tracked from real company purchases in Cledara's dataset.
| Subcategory | Products | Popularity share | Spend share |
|---|---|---|---|
| Sales | 69 | 1.65% | 2.23% |
| Prospecting & Lead Gen | 166 | 1.37% | 1.71% |
| Sales Engagement | 66 | 0.72% | 1.03% |
| CRM | 38 | 0.27% | 0.65% |
| Sales Enablement | 45 | 0.17% | 0.36% |
| Revenue Intelligence | 28 | 0.15% | 0.51% |
| CPQ & Quoting | 6 | 0.05% | 0.02% |
| Other | 8 | 0.04% | 0.03% |
Sales software spend trends
As of 11 September 2026, 02:07 UTC, UK companies pay a median £3k/year for sales software, up 2% versus a year ago.
| Annual spend per company (UK, GBP) | P25 | Median | P75 |
|---|---|---|---|
| Sales software | £1k | £3k | £9k |
From the Cledara SaaS Spend Index — real payments, reported per currency with no conversion.
Adoption by team
| Team | Products | Popularity share | Spend share |
|---|---|---|---|
| Sales / RevOps | 404 | 4.22% | 6.26% |
| Marketing / Growth | 7 | 0.09% | 0.14% |
| People / HR | 1 | 0.03% | 0.03% |
| Engineering | 1 | 0.03% | 0.07% |
| Finance | 3 | 0.01% | 0.00% |
| Executive Leadership | 5 | 0.01% | 0.02% |
| Data / AI | 1 | 0.00% | 0.02% |
| IT / Ops | 2 | 0.00% | 0.00% |
| Product Management | 1 | 0.00% | 0.00% |
| Legal / Compliance | 1 | 0.00% | 0.00% |
The fastest-rising and declining sales tools
Stairoids and ScaledMail are the fastest-rising sales tools among 426 products tracked; they currently rank #316 and #606 by popularity in Cledara's latest category data, measured from real purchases.
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Stairoids | stairoids.com | Prospecting & Lead Gen | Stairoids is a real-time signal-based go-to-market (GTM) intelligence platform designed for B2B sales and marketing teams. It tracks over 27 types of buying signals—such as job changes, vacancies, com | #316 | #213 | 0.04% | 0.06% | AI-Embedded |
| ScaledMail | scaledmail.com | Prospecting & Lead Gen | ScaledMail is a platform that provides managed email infrastructure for sending large volumes of outbound emails using pre-configured inboxes and domains. It enables teams to create, manage, and scale | #606 | #1,011 | 0.02% | 0.00% | Traditional |
| Snaily | snaily.io | Prospecting & Lead Gen | Snaily facilitates lead generation and outreach activities on the LinkedIn network. The system manages automated connection requests and multi-step messaging campaigns to streamline contact acquisitio | #986 | #1,493 | 0.01% | 0.00% | Traditional |
| Trellus | trellus.ai | Sales | Trellus is an AI-driven platform that provides real-time sales coaching and automated dialing tools directly within a sales engagement workflow. | #1,069 | #870 | 0.01% | 0.01% | AI-Native |
| Referly | referly.io | Prospecting & Lead Gen | Referly is a SaaS platform that analyzes structured data from CRM systems, email, calendars, and LinkedIn to detect contact-level signals such as job changes, website visits, and mutual connections. I | #918 | #310 | 0.01% | 0.04% | AI-Embedded |
All 426 sales tools ranked
Sales software currently accounts for 4.4% of popularity share and 6.5% of spend share across the overall SaaS market; the complete ranking of 426 products is updated monthly from real purchases.
The table above shows the current leaders; the interactive page loads the complete ranking of all 426 products in this category, updated monthly.
Frequently asked questions
What are the best Sales & Revenue SaaS tools right now?
Across the 425 Sales & Revenue products tracked in 8 subcategories, the top products are Apollo.io, Pipedrive, Lemlist, Clay Labs, and Instantly. These leaders show up most consistently across the highest-traffic areas of the category, including Sales, Prospecting & Lead Gen, Sales Engagement, CRM, and Sales Enablement.
Which Sales & Revenue software is most popular?
Based on category-level popularity among the products tracked, Apollo.io ranks as the most popular Sales & Revenue product, followed by Pipedrive, Lemlist, Clay Labs, and Instantly. Popularity here reflects overall visibility within the tracked set of 425 products.
What are the biggest subcategories in Sales & Revenue software?
The top subcategories within Sales & Revenue are Sales, Prospecting & Lead Gen, Sales Engagement, CRM, and Sales Enablement. These represent the largest concentrations of products and attention within the broader set of 8 subcategories.
Which Sales & Revenue tools are rising or declining right now?
In the current dataset, there are 5 rising products, 5 declining products, and 5 breakout products within Sales & Revenue. This provides a directional view of momentum across the 425 products tracked, separate from overall popularity rankings.
How much do companies spend on sales software?
UK companies pay a median of £3k per year for sales software (£1k–£9k interquartile range), based on real payments as of 11 September 2026, 02:07 UTC. Reported in GBP; EUR and USD available on the page.
Top Sales & Revenue comparisons
- HubSpot vs Salesforce: market share & adoption data
- HubSpot vs Pipedrive: market share & adoption data