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    Data & methods

    Sales Software Market Share (2026)

    Cledara records 432 sales software products. Apollo.io, Lemlist and Pipedrive lead the trailing 12-month payment-activity ranking; Sales and Prospecting & Lead Gen have the largest observed spend shares among this category's subcategories. These purchasing signals describe the Cledara customer population, not all businesses or distinct-customer adoption.

    432 products • 8 subcategories

    Payment activity counts observed purchase and renewal transactions over the trailing 12 months. Activity and spend shares use all software tracked by Cledara as their denominator. These signals describe the Cledara customer population; they do not measure distinct customers, seats or product usage.

    Source summary and limitations

    The recorded catalogue contains 432 Sales & Revenue products. Among the displayed products with a 2026-10 activity-rank observation, the ranking starts with Apollo.io, Lemlist, Pipedrive. Payment activity counts trailing 12-month purchase and renewal transactions in Cledara. Shares use all tracked software as their denominator; activity ranks do not measure distinct customers, seats or product usage. The displayed ranked sample may be smaller than the catalogue; changing coverage and classifications can affect comparisons.

    Sales software ranked by payment activity

    Apollo.io leads the current sales software ranking, followed by Lemlist and Pipedrive, among 432 products measured from real company purchases tracked by Cledara rather than surveys or reviews.

    Observation: October 2026. Shares use all software tracked by Cledara as the denominator.

    Apollo.io
    #41
    Apollo.io
    AI-Native
    Payment-activity share: 0.3%+3
    Lemlist
    #52
    Lemlist
    Payment-activity share: 0.3%+11
    Pipedrive
    #65
    Pipedrive
    Payment-activity share: 0.2%-5
    Clay Labs
    #80
    Clay Labs
    AI-Native
    Payment-activity share: 0.2%0
    Instantly
    #81
    Instantly
    AI-Native
    Payment-activity share: 0.2%0
    Phantombuster
    #121
    Phantombuster
    Payment-activity share: 0.1%-3

    Which sales subcategories companies spend on most

    Sales is the largest sales software subcategory by spend share at 2.2%, followed by Prospecting & Lead Gen at 1.7%, across 432 products tracked from real company purchases in Cledara's dataset.

    0.0%0.5%0.9%1.4%1.8%SalesSalesSales EngagementSales Engage…Sales EnablementSales Enable…CPQ & QuotingCPQ & Quoting

    Sales software spend trends

    As of 26 October 2026, UK companies have estimated annualized median spend of £3k for sales software, up 6% versus a year ago. The annualized figure is the latest complete month's median multiplied by 12, not a measured trailing-year total.

    P25
    £1k
    per year
    Median
    £3k
    per year
    P75
    £9k
    per year
    View category spend observations in every currency
    Annualized monthly category bands ×12, with native currency and observation period
    CurrencyObservation monthP25MedianP75
    GBP2026-0913503243.72000000000039053.039999999999
    EUR2026-091599.843637.689537.36
    USD2026-094090.4412907.19999999999920319
    GBP published monthly category median
    MonthMedian monthly spend (GBP)
    2024-10294
    2024-11312.42
    2024-12280.8
    2025-01284.98
    2025-02324.98
    2025-03301.59
    2025-04291.78
    2025-05326.49
    2025-06270
    2025-07257.3
    2025-08262.52
    2025-09254.4
    2025-10252.61
    2025-11252.98
    2025-12260.97
    2026-01261.17
    2026-02251.53
    2026-03279.12
    2026-04299.02
    2026-05268.91
    2026-06273.24
    2026-07300.31
    2026-08269.02
    2026-09270.31

    From the Cledara SaaS Spend Index — real payments, reported per currency with no conversion.

    Annual activity-rank risers and declining sales tools signals

    ScaledMail and Teamfluence have the largest measured annual activity-rank gains among the displayed products with both observations. The catalogue records 432 products; they currently rank #587 and #1,319 by global payment activity in Cledara's latest category data. The gains compare the current month with the same calendar month one year earlier.

    Mover cards show payment-activity ranks and shares. Their rank-change indicator compares the previous calendar month; it stays unavailable when that observation is missing.

    ScaledMail
    #587
    ScaledMail
    Payment-activity share: 0.0%+39
    Rising Star
    Teamfluence
    #1319
    Teamfluence
    Payment-activity share: 0.0%+186
    Breakout
    SPYRO
    #1370
    SPYRO
    Payment-activity share: 0.0%+290
    Breakout
    LeadFuze
    Unavailable
    LeadFuze
    Payment-activity share: Unavailable—
    Microsoft Dynamics 365
    Unavailable
    Microsoft Dynamics 365
    Payment-activity share: Unavailable—
    Evercontact
    Unavailable
    Evercontact
    Payment-activity share: Unavailable—

    All 432 sales tools ranked

    Sales software accounts for 4.4% of trailing 12-month software payment transactions and 6.5% of recorded software spend in the Cledara population. Both shares use the all-software denominator. The catalogue contains 432 products; it does not measure an average company's stack.

    #
    1
    Apollo.ioApollo.io
    AI-Native
    #41
    +1
    2#52
    +71
    3#65
    -9
    4
    Clay LabsClay Labs
    AI-Native
    #80
    +9
    5
    InstantlyInstantly
    AI-Native
    #81
    +13
    6#121
    -19
    7#125
    -54
    8
    SmartleadSmartlead
    AI-Native
    #126
    +21
    9#145
    -52
    10#209
    -69
    11
    StairoidsStairoids
    AI-Embedded
    #218
    —
    12#224
    -14
    13#278
    -74
    14#296
    +403
    15#300
    +397
    16#313
    +237
    17#314
    +858
    18#321
    -32
    19
    ClayClay
    AI-Native
    #342
    +261
    20#356
    -141
    21
    JuiceboxJuicebox
    AI-Native
    #357
    +248
    22#362
    +7
    23#381
    +1024
    24#403
    +41
    25#406
    +66
    26#409
    +92
    27#414
    -133
    28#418
    +36
    29#420
    +50
    30#449
    +158
    31#479
    -114
    32#495
    +181
    33
    AmpleMarketAmpleMarket
    AI-Native
    #497
    -89
    34#520
    —
    35#546
    +569
    36
    Grain.coGrain.co
    AI-Native
    #553
    -55
    37
    Ocean.ioOcean.io
    AI-Embedded
    #575
    +1046
    38#578
    0
    39#587
    +2173
    40
    PricelabsPricelabs
    AI-Embedded
    #594
    +347
    41#603
    -80
    42#639
    -103
    43#649
    -185
    44
    PiperAIPiperAI
    AI-Native
    #651
    +21
    45#679
    -71
    46#684
    -54
    47#691
    -398
    48#693
    +11
    49
    AlignedAligned
    AI-Native
    #729
    +822
    50#731
    +102

    Frequently asked questions

    What is the most popular sales software in 2026?

    Apollo.io leads this category by trailing 12-month payment activity, followed by Lemlist and Pipedrive. Its 0.3% share is of recorded transactions across all software in Cledara, not a percentage of companies or a within-category share.

    How is sales software market share measured?

    Payment-activity rankings count observed purchase and renewal transactions over the trailing 12 months; spend rankings use observed software spend. Shares use all tracked software as their denominator. Neither activity rank nor activity share measures distinct customers, seats or product usage. Updated monthly; last update 26 October 2026, 20:10 UTC.

    Which sales tools have the largest activity-rank gains?

    ScaledMail and Teamfluence lead the measured 12-month payment-activity rank gains among the displayed ranked products. Comparisons require the current observation month and the same month one year earlier. A gain in rank positions does not establish revenue, customer or usage growth.

    How many sales tools are in this catalogue?

    The recorded catalogue contains 432 sales tools. This is a product count across the catalogue, not the number of tools used by an average company. Products without current observations may remain recorded.

    Where does this data come from?

    From anonymized, aggregated purchasing data across companies that manage their software with Cledara. It reflects what businesses actually pay for, not survey answers or web traffic.

    How much do companies spend on sales software?

    UK companies have estimated annualized median spend of £3k for sales software (£1k–£9k interquartile range), based on payments as of 26 October 2026. These category figures multiply the latest complete month's distribution by 12; they are not trailing-year totals. Reported in GBP; EUR and USD available on the page.

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