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    Data & methods

    Product Software: 396 Recorded Tools (2026)

    Cledara records 396 products classified for product teams. Figma, Notion and Miro lead their trailing 12-month payment-activity ranking; Collaboration & Productivity and Marketing & Growth have the largest observed category spend shares. Team labels classify products' intended functions; the payment data does not identify the buying team.

    396 products • 11 categories. Data as of 26 October 2026, 20:12 UTC.

    Intelligence Overview

    These indicators describe the available ranked sample of 100 products, which may be capped at 100, rather than every product in the catalogue.

    48.5%
    Products gaining activity rank
    Rank #9 of 12 teams
    31%
    AI share of ranked sample
    Rank #4 of 12 teams
    48.4%
    AI products gaining activity rank
    Rank #7 of 12 teams

    Payment activity counts observed purchase and renewal transactions over the trailing 12 months. Activity and spend shares use all software tracked by Cledara as their denominator. These signals describe the Cledara customer population; they do not measure distinct customers, seats or product usage.

    The recorded catalogue contains 396 products classified for Product Management. Among the displayed products with a 2026-10 activity-rank observation, the ranking starts with Figma, Notion, Miro. Payment activity counts trailing 12-month purchase and renewal transactions in Cledara. Shares use all tracked software as their denominator; activity ranks do not measure distinct customers, seats or product usage. Team labels classify product functions and do not identify the buying team. The displayed ranked sample may be smaller than the catalogue; changing coverage and classifications can affect comparisons.

    How Product software payment-activity share has changed

    The 396 products classified for product teams account for 6.1% of trailing 12-month software payment transactions and 6.8% of recorded software spend across Cledara. Both shares use all tracked software as the denominator; the chart shows monthly observations.

    Payment-activity share
    SeriesJan-2022Oct-2026Change in percentage points
    Product Management
    10.67%6.1%−4.57 pp
    Jan-2022Nov-2022Sep-2023Jul-2024May-2025Mar-20260%4%8%15%

    Source: Cledara-observed software payments. Published 26 October 2026, 20:12 UTC. Monthly observations use their named periods; the customer population can change.

    Cledara Research
    View team market-share history
    Product Management monthly share observations
    MonthPayment-activity share (%)Spend share (%)
    Jan-202210.679.97
    Feb-202210.8310.79
    Mar-202212.8311.88
    Apr-202211.2111.42
    May-202211.2811.79
    Jun-202211.3911.6
    Jul-202211.411.41
    Aug-202211.5111.61
    Sep-202211.511.47
    Oct-202211.4811.29
    Nov-202211.5511.55
    Dec-202211.5911.57
    Jan-202311.5510.93
    Feb-202311.4911.41
    Mar-202311.3911.34
    Apr-202311.3310.79
    May-202311.2711.15
    Jun-202311.2210.69
    Jul-202311.4210.83
    Aug-202311.1210.26
    Sep-202310.9210.32
    Oct-202310.8910.56
    Nov-202310.7710.1
    Dec-202310.6610.38
    Jan-202410.4610.13
    Feb-202410.389.99
    Mar-202410.189.62
    Apr-202410.069.76
    May-20249.9410.02
    Jun-20249.819.64
    Jul-20249.769.56
    Aug-20249.729.78
    Sep-20249.589.62
    Oct-20249.489.28
    Nov-20249.379.27
    Dec-20249.338.74
    Jan-20259.218.93
    Feb-20259.149.03
    Mar-20259.058.97
    Apr-20258.978.74
    May-20258.828.95
    Jun-20258.728.95
    Jul-20258.588.99
    Aug-20258.499.24
    Sep-20258.49.51
    Oct-20258.259.27
    Nov-20258.079.4
    Dec-20257.949.35
    Jan-20267.759.13
    Feb-20267.599.16
    Mar-20267.338.81
    Apr-20267.128.84
    May-20266.918.33
    Jun-20266.778.13
    Jul-20266.67.8
    Aug-20266.437.58
    Sep-20266.216.85
    Oct-20266.16.75

    Spend shares of software classified for Product teams

    Collaboration & Productivity is the largest product software category by spend share at 3.5%, followed by Marketing & Growth at 1.7%, across 396 tools tracked from real company purchases.

    0%1%2%3%3%Collaboration & ProductivityCollaboration…Data & AnalyticsData & Analyt…Engineering & DevOpsEngineering &…People Ops & TalentPeople Ops & …
    Team Stats
    6.1%
    Payment-activity share
    6.8%
    Spend Share
    396
    Total Products
    11
    Categories
    Pattern Radar
    Genspark moved +1898 positions YoY
    31% of tools are AI-enhanced, 48% of AI tools with comparisons gained activity-rank positions
    Top 3 by activity (Figma, Notion, Miro) hold 3.2% of all recorded software spend
    Competitive Trends
    See all trends

    Tools displacing incumbents within the same subcategory. These pairs show products with opposite rank trajectories, indicating a competitive shift where the challenger is gaining ground as the incumbent loses market position.

    Feedback & Surveys
    2 patterns
    Great Question
    Great Question
    AI-Embedded
    #830 +272 positions YoY
    replacing
    User Interviews
    User Interviews
    #912 -125 positions YoY
    Featurebase
    Featurebase
    #725 +406 positions YoY
    replacing
    UserBrain
    UserBrain
    #571 -143 positions YoY
    Project Management
    2 patterns
    Tracked
    Tracked
    #947 +69 positions YoY
    replacing
    Basecamp
    Basecamp
    #467 -261 positions YoY
    Tracked
    Tracked
    #947 +69 positions YoY
    replacing
    Pivotal Tracker
    Pivotal Tracker
    #749 -160 positions YoY
    Whiteboards & Visual Thinking
    5 patterns
    Magic Patterns
    Magic Patterns
    AI-Native
    #958 +1629 positions YoY
    replacing
    Moqups
    Moqups
    #920 -250 positions YoY
    Mural
    Mural
    #599 +173 positions YoY
    replacing
    Whimsical
    Whimsical
    #228 -48 positions YoY
    Magic Patterns
    Magic Patterns
    AI-Native
    #958 +1629 positions YoY
    replacing
    Whimsical
    Whimsical
    #228 -48 positions YoY
    Mural
    Mural
    #599 +173 positions YoY
    replacing
    Moqups
    Moqups
    #920 -250 positions YoY
    Magic Patterns
    Magic Patterns
    AI-Native
    #958 +1629 positions YoY
    replacing
    ProtoPie
    ProtoPie
    #954 -93 positions YoY
    Product Adoption & Onboarding
    1 pattern
    Product Fruits
    Product Fruits
    AI-Embedded
    #534 +162 positions YoY
    replacing
    Userflow
    Userflow
    #415 -131 positions YoY
    Peer Comparison

    How Product Management compares to other teams across key metrics. Rankings show relative position among all 12 teams tracked.

    AI share of ranked sample
    #4 of 12
    31%
    Data (55%)
    Marketing (38%)
    Cross-functional (35%)
    Product Management (31%)
    Customer (28%)
    Tool Diversity
    #6 of 12
    396 tools
    Marketing (1704)
    Engineering (1142)
    IT (786)
    Sales (503)
    People (421)
    Market Share
    #6 of 12
    6.1%
    Data (21.1%)
    Engineering (19.8%)
    Marketing (12.6%)
    Cross-functional (11.6%)
    IT (6.5%)

    Product Management ranks #4 in AI share of ranked sample, #6 in tool diversity, and #6 in market share among 12 teams.

    Annual activity-rank risers in the displayed product sample

    Genspark and Fibery have the largest measured annual activity-rank gains in the displayed product sample. The catalogue records 396 products; they currently rank #650 and #574 by global payment activity in Cledara's latest team data.

    Genspark
    Genspark
    Annual rank riser
    AI Platform+1898 positions (12M)
    Fibery
    Fibery
    Annual rank riser
    Project Management+1295 positions (12M)
    Useberry
    Useberry
    Annual rank riser
    Product Analytics+923 positions (12M)
    BASE44
    BASE44
    Annual rank riser
    AI Development Tools+800 positions (12M)
    Markup
    Markup
    Annual rank riser
    Document Collaboration+742 positions (12M)
    Subcategory Breakdown
    0%1%1%2%2%ProductivityProductivityAnalyticsAnalyticsWhiteboards & Visual ThinkingWhiteboards &…Knowledge ManagementKnowledge Man…Dev ToolsDev ToolsOtherOther

    Product software ranked by payment activity

    Figma leads the current ranking for product teams, followed by Notion and Miro, among 396 SaaS tools measured from real company purchases tracked by Cledara.

    #
    1#10
    -1
    2#19
    -2
    3#23
    -3
    4#51
    -5
    5#61
    -28
    6#88
    -25
    7#90
    -38
    8#104
    -30
    9#106
    -18
    10#113
    +35
    11#140
    -26
    12#144
    -1
    13#157
    -51
    14#169
    +1
    15#181
    +5
    16#202
    -11
    17#223
    -68
    18#228
    -48
    19#248
    -24
    20#250
    -5
    21#256
    +23
    22#303
    -34
    23#304
    +188
    24#315
    +251
    25#317
    -132
    26#323
    -53
    27#330
    +111
    28#352
    +87
    29#355
    +626
    30#364
    -175
    31#370
    —
    32#374
    +533
    33#412
    +36
    34#415
    -131
    35#416
    -198
    36#421
    -155
    37#428
    +508
    38#439
    -159
    39#441
    -63
    40#455
    -112
    41#467
    -261
    42#472
    -71
    43#478
    +27
    44#519
    -195
    45#523
    +191
    46#530
    +231
    47#534
    +162
    48#562
    +800
    49#569
    -265
    50#571
    -143

    Frequently asked questions

    Which product products lead the payment-activity ranking?

    Figma leads the products classified for product teams, followed by Notion and Miro. Its 1.3% share is of trailing 12-month transactions across all software recorded in Cledara. This does not measure distinct teams or customers.

    How many products are classified for product teams?

    The catalogue records 396 products classified for product teams across 11 categories. This is a catalogue count, not the size of a typical team's software stack.

    Which product products have gained activity-rank positions?

    Genspark and Fibery lead the measured 12-month payment-activity rank gains among the displayed products classified for product teams with current and year-earlier observations. Rank changes do not establish new customer adoption.

    Where does this data come from?

    From anonymized, aggregated software purchasing data across companies that manage their software with Cledara — real payments, not surveys. Last updated 26 October 2026, 20:12 UTC.

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