Data & Analytics Software Market Share (2026)
Cledara's current dataset ranks 464 data & analytics software products using real company purchase data rather than surveys, reviews or web traffic. The most-used are Datadog, Hotjar and Fivetran; the largest subcategories by spend share are Analytics and Data, measured across companies that manage their software with Cledara.
Data & Analytics tracks 463 products across 9 subcategories. Activity centers on Analytics, ETL & Data Pipelines, Data, Business Intelligence & Dashboards, and Other. Leading products are Datadog, Hotjar, Fivetran, Metabase, and PostHog. Momentum is balanced: 5 rising, 5 declining, and 5 breakout products. Average popularity rank is 1709, with 4.54% market share.
The most-used data & analytics software
Datadog leads the current data & analytics software ranking, followed by Hotjar and Fivetran, among 464 products measured from real company purchases tracked by Cledara rather than surveys or reviews.
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Datadog | datadoghq.com | Analytics | Datadog is a monitoring service for cloud-scale applications, providing monitoring of servers, databases, tools, and services, through a SaaS-based data analytics platform. | #29 | #9 | 0.46% | 1.68% | AI-Embedded |
| Hotjar | hotjar.com | Analytics | Hotjar provides website heatmaps and behavior analytics tools. It helps businesses solve the problem of understanding their website visitors' behaviors and preferences. With Hotjar, businesses can ana | #83 | #107 | 0.18% | 0.13% | AI-Embedded |
| Fivetran | fivetran.com | Data | Fivetran is an automated data movement platform that allows users to stream data into their warehouse for advanced analytics. It provides a solution for moving, transforming, securing, and governing d | #99 | #29 | 0.14% | 0.47% | Traditional |
| Metabase | metabase.com | Analytics | Metabase is an open-source analytics and business intelligence application. It allows users to create dashboards and reports for data visualization and business intelligence purposes, promoting self-s | #114 | #71 | 0.12% | 0.21% | Traditional |
| PostHog | posthog.com | Analytics | PostHog is an open-source product analytics platform designed for developers and product teams. It enables the analysis of user behavior on websites or applications through features such as event trac | #121 | #79 | 0.12% | 0.18% | AI-Embedded |
| Firecrawl | firecrawl.dev | ETL & Data Pipelines | Firecrawl is a web scraping and crawling platform designed to extract data from websites and convert it into markdown or structured formats. It processes both static and dynamic content, using techniq | #125 | #410 | 0.11% | 0.03% | Traditional |
| Segment | segment.com | Analytics | Segment is a leading Customer Data Platform used to collect, clean, and activate data. The platform offers a comprehensive data toolkit to every team in a company, allowing them to unify their custome | #137 | #70 | 0.10% | 0.21% | AI-Embedded |
| dbt Labs | getdbt.com | Data | dbt Labs is platform for data modeling within modern data warehouses. The platform is utilized by data analysts for the transformation and modeling of data, allowing them to articulate the logic for d | #139 | #237 | 0.10% | 0.05% | Traditional |
| Mixpanel | mixpanel.com | Analytics | Mixpanel offers analytics for mobile and web applications, allowing teams to see every moment of the customer experience clearly, thus being able to identify and address problems, make data-driven dec | #141 | #41 | 0.10% | 0.35% | AI-Embedded |
| Supermetrics | supermetrics.com | Analytics | Supermetrics helps users turn their marketing data into actionable insights. The platform offers a Marketing Intelligence Cloud that allows users to connect, transform, analyze, and make predictions f | #142 | #187 | 0.10% | 0.07% | Traditional |
| Snowflake | snowflake.com | Analytics | Snowflake is a data warehousing platform designed to facilitate the storage and analysis of large volumes of data in a scalable manner. Organizations utilize Snowflake to manage their data in the clou | #146 | #95 | 0.09% | 0.15% | AI-Embedded |
| Stitch | stitchdata.com | ETL & Data Pipelines | Stitch offers a cloud ETL (Extract, Transform, Load) solution for data teams. It provides an extensive library of data source integrations, zero-maintenance cloud data pipelines, and enterprise-grade | #147 | #240 | 0.09% | 0.05% | Traditional |
| Elastic | elastic.co | Data | Elastic builds software to make data usable in real-time and at scale for search, logging, security, and analytics use cases. The Elasticsearch Platform allows for monitoring of logs, application perf | #171 | #54 | 0.08% | 0.27% | Traditional |
| Stape | stape.io | ETL & Data Pipelines | Stape offers server-side tracking platform, including hosting for Google Tag Manager and Meta's Conversions API. The platform provides features for both individual and enterprise users, such as global | #185 | #443 | 0.07% | 0.02% | Traditional |
| Fixer | fixer.io | Other | Fixer is a platform that provides an API for current and historical foreign exchange rates. Used by developers, SMBs, and large corporations, the API offers real-time exchange rate data for 170 world | #189 | #733 | 0.07% | 0.01% | Traditional |
| Redis Labs | redislabs.com | Data | Redis Labs is the open-source home and commercial provider of Redis, a database. | #198 | #222 | 0.06% | 0.06% | Traditional |
| Airbyte | airbyte.com | Data | Airbyte is a platform designed to facilitate data integration and data pipeline orchestration. It allows users to connect to various data sources and destinations, such as databases, data warehouses, | #233 | #358 | 0.05% | 0.03% | Traditional |
| Amplitude | amplitude.com | Analytics | Amplitude is a platform that offers a comprehensive product analytics and event tracking platform. It helps businesses understand the full user journey by providing in-depth analytics and insights. Th | #250 | #169 | 0.05% | 0.08% | AI-Embedded |
| Coefficient | coefficient.io | ETL & Data Pipelines | Coefficient.io offers a platform that integrates spreadsheets with various data sources, enabling users to automate data import, synchronization, and reporting directly within their spreadsheets. It | #251 | #551 | 0.05% | 0.02% | Traditional |
| Databricks | databricks.com | Analytics | Databricks is a unified analytics platform designed for big data and machine learning. It serves as a collaborative workspace for data professionals, including data engineers, data scientists, and ana | #259 | #84 | 0.05% | 0.17% | AI-Embedded |
| Plausible Analytics | plausible.io | Analytics | Plausible Analytics is a platform that provides website analytics for businesses. It offers insights into website traffic, visitor behavior, and site performance without compromising user privacy. The | #270 | #517 | 0.04% | 0.02% | Traditional |
| Metricool | metricool.com | Analytics | Metricool is a platform for managing social media and online advertising, providing analytics, planning, and engagement tools. It supports scheduling, analysis, and reporting across multiple social ne | #291 | #471 | 0.04% | 0.02% | Traditional |
| ClickHouse | clickhouse.com | Data Warehouses | ClickHouse is a column-oriented SQL database management system designed for online analytical processing (OLAP). | #307 | #44 | 0.04% | 0.32% | Traditional |
| Keboola | keboola.com | ETL & Data Pipelines | Keboola is a data platform service that offers a unified solution for data operations. It allows data connectivity with over 400 connectors and supports collaboration among data professionals in tasks | #316 | #304 | 0.04% | 0.04% | Traditional |
| Currencylayer | currencylayer.com | Other | Currencylayer serves as a real-time currency converter API, offering exchange rates for 168 world currencies. It aggregates data from multiple commercial sources and banks, catering to compatibility w | #330 | #1,061 | 0.04% | 0.00% | Traditional |
| Hex Tech | hex.tech | Data | Hex provides a collaborative workspace for working with data, offering tools for queries, notebooks, reports, data apps, and AI. It allows the use of SQL, Python, R, or no-code in a single interface a | #352 | #174 | 0.04% | 0.08% | AI-Native |
| ODataLink | odatalink.com | ETL & Data Pipelines | ODataLink is a cloud service designed for Power BI and Excel users. It facilitates the creation of online dashboards and reports using live MYOB data, offering a direct connection without the need for | #383 | #928 | 0.03% | 0.01% | Traditional |
| Loqate | loqate.com | ETL & Data Pipelines | Loqate is a platform that offers address verification, data validation, and geocoding software. Their solution helps businesses capture, verify, and enrich address data globally, ensuring its accuracy | #386 | #113 | 0.03% | 0.13% | Traditional |
| Contentsquare | contentsquare.com | Product Analytics | Contentsquare is a platform that collects and analyzes user interaction data on websites and applications. It provides insights into user behavior to help teams understand how people navigate and enga | #392 | #467 | 0.03% | 0.02% | AI-Embedded |
| ChartMogul | chartmogul.com | Business Intelligence & Dashboards | ChartMogul is a subscription analytics platform that helps businesses make data-informed decisions for faster and more efficient growth. It automates the reporting of key metrics such as Monthly Recur | #403 | #252 | 0.03% | 0.05% | Traditional |
| IPInfo | ipinfo.io | Other | IPinfo.io is a comprehensive platform providing IP address data and services, including geolocation, company identification, privacy detection, and more. It aims to support various use cases like secu | #423 | #999 | 0.03% | 0.00% | Traditional |
| LogRocket | logrocket.com | Product Analytics | LogRocket is a product designed to elevate the development and optimization process for websites and applications. It provides session replay, product analytics, and error tracking, catering to the di | #467 | #496 | 0.02% | 0.02% | Traditional |
| Matomo | matomo.org | Product Analytics | Matomo is a web analytics solution that allows users to have full control over their data. It focuses on providing detailed insights into user behavior on websites while ensuring compliance with priva | #482 | #868 | 0.02% | 0.01% | Traditional |
| Syft Analytics | syftanalytics.com | Analytics | Syft Analytics is a platform that provides financial analytics and reporting tools. It enables users to create dashboards, perform financial consolidations, generate forecasts, and produce financial r | #504 | #716 | 0.02% | 0.01% | Traditional |
| Zyte | zyte.com | ETL & Data Pipelines | Zyte provides web data extraction and web scraping software, APIs, and managed services that help businesses collect and structure data from websites at scale. The platform includes web scraping APIs, | #512 | #810 | 0.02% | 0.01% | Traditional |
| Timescale | timescale.com | Data Warehouses | Timescale offers a platform that serves as an accelerated alternative to PostgreSQL, specifically designed for time series, events, and analytical data. It addresses the challenge of efficiently manag | #513 | #116 | 0.02% | 0.13% | Traditional |
| Chatbeat | chatbeat.com | Business Intelligence & Dashboards | Chatbeat injects tracking scripts into AI chatbot interfaces to log brand mentions, competitor references, sentiment counts, and reply rankings across LLM platforms. It aggregates JSON‑formatted logs | #519 | #1,448 | 0.02% | 0.00% | Traditional |
| Spotlight Reporting | spotlightreporting.com | Analytics | Spotlight Reporting is a platform that provides financial reporting and forecasting solutions for businesses. It offers tools for consolidating financial data from multiple sources, generating reports | #523 | #789 | 0.02% | 0.01% | Traditional |
| Aiven | aiven.io | ETL & Data Pipelines | Aiven is a cloud data platform that provides fully managed open-source data infrastructure services. It supports various data operations like streaming, storing, and analyzing data on major cloud prov | #527 | #111 | 0.02% | 0.13% | Traditional |
| Smarty | smarty.co.uk | Other | Smarty is a software company specializing in address verification and location data services. Their main products include US Address Verification, International Address Verification, geocoding, revers | #535 | #746 | 0.02% | 0.01% | Traditional |
| PlanetScale | planetscale.com | Data | PlanetScale is a MySQL-compatible database platform providing horizontal scalability, schema changes without downtime, and a focus on developer-friendly workflows. | #557 | #552 | 0.02% | 0.02% | Traditional |
| TradingView | tradingview.com | Business Intelligence & Dashboards | TradingView is a financial analysis platform that processes real-time market data for over 900,000 symbols, providing alerts and analytics for traders and investors. | #559 | #901 | 0.02% | 0.01% | Traditional |
| Geckoboard | geckoboard.com | Business Intelligence & Dashboards | Geckoboard is a platform designed to create and share KPI (Key Performance Indicator) dashboards in real-time, primarily aimed at helping business teams track and improve performance. It enables busin | #570 | #480 | 0.02% | 0.02% | Traditional |
| Select | select.dev | Data Warehouses | Select is a platform that specializes in optimizing and monitoring Snowflake usage. The product aims to address key business problems for Snowflake customers, including high costs, time-consuming manu | #594 | #498 | 0.02% | 0.02% | Traditional |
| Databox | databox.com | Analytics | Databox is a business analytics and data visualization platform that facilitates the connection, analysis, and visualization of key performance indicators (KPIs) from diverse data sources. Users can c | #616 | #700 | 0.02% | 0.01% | Traditional |
| Insycle | insycle.com | Data Catalogs & Governance | Insycle is a customer data management platform designed to help businesses organize, cleanse, and maintain their CRM databases. It offers tools for deduplication, data standardization, importing, clea | #640 | #554 | 0.02% | 0.02% | Traditional |
| ZenRows | zenrows.com | ETL & Data Pipelines | ZenRows offers web scraping tools and APIs for data extraction, featuring rotating proxies, headless browsers, CAPTCHA handling, and anti-bot system bypass functionality. | #654 | #798 | 0.02% | 0.01% | Traditional |
| Smarty | smarty.com | Other | Smarty is a software company specializing in address verification and location data services. Their main products include US Address Verification, International Address Verification, geocoding, revers | #664 | #1,042 | 0.02% | 0.01% | Traditional |
| Weld | weld.app | ETL & Data Pipelines | Weld is an end-to-end data platform that unifies data operations. It enables users to manage ELT (Extract, Load, Transform), reverse-ETL, and data modeling, and sync data from over 150 apps, files, an | #711 | #540 | 0.01% | 0.02% | Traditional |
| Data Dive | datadive.tools | Business Intelligence & Dashboards | Data Dive is a platform that aims to assist Amazon sellers in improving their businesses through comprehensive research tools. | #719 | #1,163 | 0.01% | 0.00% | Traditional |
Which analytics subcategories companies spend on most
Analytics is the largest data & analytics software subcategory by spend share at 3.9%, followed by Data at 1%, across 464 products tracked from real company purchases in Cledara's dataset.
| Subcategory | Products | Popularity share | Spend share |
|---|---|---|---|
| Analytics | 72 | 1.78% | 3.88% |
| ETL & Data Pipelines | 116 | 0.88% | 1.01% |
| Data | 22 | 0.55% | 1.02% |
| Business Intelligence & Dashboards | 118 | 0.48% | 0.63% |
| Other | 66 | 0.41% | 0.68% |
| Product Analytics | 33 | 0.20% | 0.15% |
| Data Warehouses | 14 | 0.11% | 0.63% |
| Data Catalogs & Governance | 14 | 0.09% | 0.15% |
| Reverse ETL & Activation | 9 | 0.04% | 0.04% |
Data & analytics software spend trends
As of 11 September 2026, 02:07 UTC, UK companies pay a median £4k/year for data & analytics software, flat versus a year ago.
| Annual spend per company (UK, GBP) | P25 | Median | P75 |
|---|---|---|---|
| Data & analytics software | £1k | £4k | £12k |
From the Cledara SaaS Spend Index — real payments, reported per currency with no conversion.
Adoption by team
| Team | Products | Popularity share | Spend share |
|---|---|---|---|
| Data / AI | 183 | 1.57% | 2.74% |
| Engineering | 70 | 1.07% | 2.67% |
| Marketing / Growth | 83 | 0.72% | 0.63% |
| Product Management | 46 | 0.66% | 1.29% |
| Finance | 29 | 0.26% | 0.33% |
| Sales / RevOps | 20 | 0.11% | 0.25% |
| IT / Ops | 17 | 0.09% | 0.20% |
| Executive Leadership | 5 | 0.04% | 0.04% |
| People / HR | 2 | 0.01% | 0.03% |
| Cross-functional | 4 | 0.01% | 0.00% |
| Customer Success / Support | 2 | 0.01% | 0.00% |
| Legal / Compliance | 3 | 0.00% | 0.00% |
The fastest-rising and declining analytics tools
DefiLlama and Keboola are the fastest-rising analytics tools among 464 products tracked; they currently rank #777 and #316 by popularity in Cledara's latest category data, measured from real purchases.
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| DefiLlama | defillama.com | Business Intelligence & Dashboards | DefiLlama is a decentralized finance (DeFi) analytics platform that tracks total value locked (TVL), trading volume, yields, and stablecoin market caps across various blockchain networks. | #777 | #1,012 | 0.01% | 0.01% | Traditional |
| Keboola | keboola.com | ETL & Data Pipelines | Keboola is a data platform service that offers a unified solution for data operations. It allows data connectivity with over 400 connectors and supports collaboration among data professionals in tasks | #316 | #304 | 0.04% | 0.04% | Traditional |
| Allies Computing | alliescomputing.com | Other | Allies Computing is a company that specializes in providing address validation and geocoding services. Its flagship product, Postcoder, offers address lookup and validation services using official pos | #791 | #530 | 0.01% | 0.02% | Traditional |
| ScrapeGraphAI | scrapegraphai.com | ETL & Data Pipelines | ScrapeGraphAI is a web data extraction platform that enables users to convert any website into structured data and APIs by using natural language prompts and AI-driven scraping tools. The platform pro | #1,105 | #1,371 | 0.01% | 0.00% | AI-Native |
| Cloro | cloro.dev | ETL & Data Pipelines | Cloro provides an API for scraping and extracting structured data from AI search engines and large language models. The tool parses responses from platforms like ChatGPT and Perplexity to facilitate b | #1,228 | #1,207 | 0.01% | 0.00% | Traditional |
All 464 analytics tools ranked
Data & analytics software currently accounts for 4.5% of popularity share and 8.2% of spend share across the overall SaaS market; the complete ranking of 464 products is updated monthly from real purchases.
The table above shows the current leaders; the interactive page loads the complete ranking of all 464 products in this category, updated monthly.
Frequently asked questions
What are the best Data & Analytics SaaS tools right now?
Based on current category coverage and leading product presence, top Data & Analytics products include Datadog, Hotjar, Fivetran, Metabase, and PostHog. These tools span key use cases across analytics/observability, product analytics, ETL, and BI dashboards.
Which Data & Analytics software is most popular?
The most prominent products in this Data & Analytics set are Datadog, Hotjar, Fivetran, Metabase, and PostHog. They lead visibility across the category’s major use cases (monitoring/analytics, behavior analytics, data pipelines, and dashboards).
What are the main subcategories in Data & Analytics SaaS?
Across 463 products in 9 subcategories, the largest subcategories are Analytics, ETL & Data Pipelines, Data, Business Intelligence & Dashboards, and Other. These groupings represent the most common functional segments users compare when evaluating tools.
Are there any rising or declining Data & Analytics products to watch?
Yes—this category includes 5 rising products, 5 declining products, and 5 breakout products, indicating meaningful momentum shifts across vendors. Use these trend buckets to prioritize tools gaining adoption versus those losing traction.
How much do companies spend on data & analytics software?
UK companies pay a median of £4k per year for data & analytics software (£1k–£12k interquartile range), based on real payments as of 11 September 2026, 02:07 UTC. Reported in GBP; EUR and USD available on the page.