Datadog holds 0.46% of SaaS market share by adoption (#29 overall); Grafana holds 0.12% (#116), and has held its rank over the last 12 months.
Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.
| Month | Grafana adoption share | Datadog adoption share | Grafana spend share | Datadog spend share |
|---|---|---|---|---|
| Sep-2022 | 0.09% | 0.44% | 0.07% | 1.30% |
| Oct-2022 | 0.09% | 0.44% | 0.06% | 1.32% |
| Nov-2022 | 0.09% | 0.43% | 0.05% | 1.36% |
| Dec-2022 | 0.09% | 0.43% | 0.05% | 1.40% |
| Jan-2023 | 0.09% | 0.43% | 0.05% | 1.49% |
| Feb-2023 | 0.09% | 0.43% | 0.05% | 1.55% |
| Mar-2023 | 0.09% | 0.44% | 0.04% | 1.61% |
| Apr-2023 | 0.09% | 0.45% | 0.05% | 1.68% |
| May-2023 | 0.09% | 0.44% | 0.05% | 1.65% |
| Jun-2023 | 0.10% | 0.44% | 0.05% | 1.69% |
| Jul-2023 | 0.10% | 0.45% | 0.06% | 1.73% |
| Aug-2023 | 0.11% | 0.44% | 0.06% | 1.68% |
| Sep-2023 | 0.11% | 0.42% | 0.07% | 1.58% |
| Oct-2023 | 0.12% | 0.42% | 0.10% | 1.58% |
| Nov-2023 | 0.12% | 0.43% | 0.12% | 1.66% |
| Dec-2023 | 0.13% | 0.43% | 0.14% | 1.70% |
| Jan-2024 | 0.13% | 0.44% | 0.15% | 1.75% |
| Feb-2024 | 0.14% | 0.44% | 0.16% | 1.86% |
| Mar-2024 | 0.13% | 0.43% | 0.17% | 2.04% |
| Apr-2024 | 0.14% | 0.43% | 0.22% | 2.07% |
| May-2024 | 0.14% | 0.44% | 0.23% | 2.08% |
| Jun-2024 | 0.14% | 0.44% | 0.22% | 2.05% |
| Jul-2024 | 0.14% | 0.45% | 0.21% | 2.07% |
| Aug-2024 | 0.13% | 0.47% | 0.20% | 2.05% |
| Sep-2024 | 0.13% | 0.48% | 0.19% | 2.11% |
| Oct-2024 | 0.12% | 0.52% | 0.16% | 2.14% |
| Nov-2024 | 0.12% | 0.54% | 0.15% | 2.11% |
| Dec-2024 | 0.11% | 0.56% | 0.13% | 2.16% |
| Jan-2025 | 0.11% | 0.62% | 0.11% | 2.37% |
| Feb-2025 | 0.11% | 0.63% | 0.11% | 2.36% |
| Mar-2025 | 0.11% | 0.64% | 0.10% | 2.26% |
| Apr-2025 | 0.11% | 0.64% | 0.06% | 2.31% |
| May-2025 | 0.11% | 0.64% | 0.05% | 2.33% |
| Jun-2025 | 0.10% | 0.64% | 0.05% | 2.35% |
| Jul-2025 | 0.10% | 0.64% | 0.06% | 2.38% |
| Aug-2025 | 0.10% | 0.63% | 0.06% | 2.38% |
| Sep-2025 | 0.11% | 0.63% | 0.07% | 2.36% |
| Oct-2025 | 0.11% | 0.60% | 0.08% | 2.33% |
| Nov-2025 | 0.11% | 0.59% | 0.10% | 2.33% |
| Dec-2025 | 0.11% | 0.56% | 0.11% | 2.21% |
| Jan-2026 | 0.11% | 0.50% | 0.12% | 1.99% |
| Feb-2026 | 0.12% | 0.49% | 0.14% | 1.90% |
| Mar-2026 | 0.11% | 0.47% | 0.14% | 1.81% |
| Apr-2026 | 0.12% | 0.47% | 0.15% | 1.73% |
| May-2026 | 0.12% | 0.46% | 0.15% | 1.71% |
| Jun-2026 | 0.12% | 0.46% | 0.16% | 1.68% |
| Jul-2026 | 0.12% | 0.45% | 0.17% | 1.64% |
| Aug-2026 | 0.11% | 0.43% | 0.18% | 1.58% |
| Sep-2026 | 0.12% | 0.46% | 0.20% | 1.69% |
| Product | Rank by adoption | Rank by spend | Adoption share | Spend share | 12-mo rank change |
|---|---|---|---|---|---|
| Grafana | #116 | #73 | 0.12% | 0.20% | — |
| Datadog | #29 | #9 | 0.46% | 1.69% | — |
Grafana ranks higher by spend (#73) than by adoption (#116) — customers pay more per company than its adoption rank suggests.
Datadog ranks higher by spend (#9) than by adoption (#29) — customers pay more per company than its adoption rank suggests.
Among companies whose Datadog subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:
| Tool | Category | Overlap with companies paying for Grafana |
|---|---|---|
| Adobe | Marketing & Growth | 87.1% |
| OpenAI | AI Platforms & Model Ops | 85.7% |
| Figma | Marketing & Growth | 84.3% |
| GitHub | Engineering & DevOps | 80.0% |
| Slack | Collaboration & Productivity | 80.0% |
| Tool | Category | Overlap with companies paying for Datadog |
|---|---|---|
| Figma | Marketing & Growth | 86.0% |
| OpenAI | AI Platforms & Model Ops | 82.3% |
| GitHub | Engineering & DevOps | 81.7% |
| Adobe | Marketing & Growth | 76.3% |
| Slack | Collaboration & Productivity | 73.7% |
Datadog has the clearer adoption lead as of September 2026, ranking #29 overall compared with Grafana at #116. Their adoption ranks have moved at the same pace over the past year. By spend, Datadog ranks higher (#9 versus #73), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Datadog, some companies adopted OpenAI or Zapier. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.
Grafana: Grafana Labs, formerly Raintank, is an open observability platform that aims to help businesses visualize and analyze their data. The product offers a range of solutions, including Logs powered by Grafana Loki, Traces powered by Grafana Tempo, and Metrics powered by Grafana Mimir and Prometheus. Gra
Datadog: Datadog is a monitoring service for cloud-scale applications, providing monitoring of servers, databases, tools, and services, through a SaaS-based data analytics platform.
| Product | Category | Subcategory | Primary team | AI classification |
|---|---|---|---|---|
| Grafana | Engineering & DevOps | Observability & Monitoring | Engineering | Traditional |
| Datadog | Data & Analytics | Analytics | Engineering | AI-Embedded |
Datadog is more widely adopted in this data as of September 2026. It ranks #29 overall, while Grafana ranks #116. This measures observed software adoption, not product quality or suitability for a particular company.
Grafana has held its rank over the last 12 months, while Datadog held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.
There is a switching signal after companies leave Datadog. The most common measured destinations include OpenAI, Zapier, ChatGPT. This shows what happened next in the data, not why a company changed tools.
Datadog ranks higher by measured spend. Grafana is #73 and Datadog is #9. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.
This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.