Synthesia vs HeyGen: Market Share & Adoption Data (September 2026)

Synthesia logoSynthesia#171 by adoption#516 by spend
HeyGen logoHeyGen#90 by adoption#401 by spend

HeyGen holds 0.16% of SaaS market share by adoption (#90 overall); Synthesia holds 0.07% (#171), and has held its rank over the last 12 months.

Synthesia vs HeyGen market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthSynthesia adoption shareHeyGen adoption shareSynthesia spend shareHeyGen spend share
Sep-20220.00%—0.00%—
Oct-20220.00%—0.00%—
Nov-20220.01%—0.00%—
Dec-20220.01%—0.00%—
Jan-20230.01%—0.00%—
Feb-20230.01%—0.00%—
Mar-20230.02%—0.00%—
Apr-20230.02%—0.00%—
May-20230.03%—0.00%—
Jun-20230.03%0.00%0.00%0.00%
Jul-20230.04%0.00%0.00%0.00%
Aug-20230.04%0.00%0.00%0.00%
Sep-20230.04%0.01%0.00%0.00%
Oct-20230.05%0.01%0.00%0.00%
Nov-20230.05%0.01%0.00%0.00%
Dec-20230.05%0.01%0.00%0.00%
Jan-20240.05%0.02%0.00%0.00%
Feb-20240.05%0.02%0.01%0.00%
Mar-20240.05%0.03%0.01%0.00%
Apr-20240.05%0.03%0.01%0.00%
May-20240.05%0.03%0.01%0.01%
Jun-20240.06%0.04%0.01%0.01%
Jul-20240.06%0.04%0.01%0.01%
Aug-20240.06%0.04%0.01%0.01%
Sep-20240.06%0.04%0.01%0.01%
Oct-20240.07%0.05%0.01%0.01%
Nov-20240.07%0.05%0.01%0.01%
Dec-20240.07%0.05%0.01%0.01%
Jan-20250.08%0.06%0.02%0.01%
Feb-20250.08%0.06%0.02%0.01%
Mar-20250.08%0.06%0.02%0.02%
Apr-20250.08%0.06%0.02%0.02%
May-20250.09%0.07%0.02%0.01%
Jun-20250.08%0.08%0.03%0.01%
Jul-20250.08%0.09%0.03%0.01%
Aug-20250.08%0.10%0.02%0.02%
Sep-20250.08%0.10%0.03%0.02%
Oct-20250.08%0.11%0.03%0.02%
Nov-20250.08%0.12%0.03%0.02%
Dec-20250.09%0.12%0.03%0.02%
Jan-20260.08%0.13%0.02%0.02%
Feb-20260.08%0.14%0.02%0.02%
Mar-20260.07%0.15%0.02%0.03%
Apr-20260.07%0.16%0.02%0.03%
May-20260.07%0.16%0.02%0.03%
Jun-20260.07%0.16%0.02%0.03%
Jul-20260.07%0.16%0.02%0.03%
Aug-20260.07%0.16%0.02%0.03%
Sep-20260.07%0.16%0.02%0.03%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Synthesia#171#5160.07%0.02%—
HeyGen#90#4010.16%0.03%—

Synthesia ranks higher by adoption (#171) than by spend (#516) — it is widely adopted at a comparatively low price point.

HeyGen ranks higher by adoption (#90) than by spend (#401) — it is widely adopted at a comparatively low price point.

What companies adopt after leaving Synthesia

Among companies whose Synthesia subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:

  1. Adobe — adopted by 100.0% of switchers
  2. Google Ads — adopted by 80.0% of switchers
  3. Typeform — adopted by 80.0% of switchers

Which stack does each tool live in?

Tools most often found alongside Synthesia

ToolCategoryOverlap with companies paying for Synthesia
OpenAIAI Platforms & Model Ops89.7%
AdobeMarketing & Growth85.3%
AnthropicAI Platforms & Model Ops85.3%
LinkedInPeople Ops & Talent83.8%
MicrosoftCollaboration & Productivity82.4%

Tools most often found alongside HeyGen

ToolCategoryOverlap with companies paying for HeyGen
OpenAIAI Platforms & Model Ops95.2%
FigmaMarketing & Growth83.7%
AdobeMarketing & Growth81.7%
AnthropicAI Platforms & Model Ops81.7%
LinkedInPeople Ops & Talent78.8%

Analyst take: what the data says about Synthesia vs HeyGen

HeyGen has the clearer adoption lead as of September 2026, ranking #90 overall compared with Synthesia at #171. Their adoption ranks have moved at the same pace over the past year. By spend, HeyGen ranks higher (#401 versus #516), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Synthesia, some companies adopted Adobe or Google Ads. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Synthesia and HeyGen at a glance

Synthesia: Synthesia is a platform that allows users to quickly and easily turn text into videos. It offers a range of features, including natural-sounding AI voices in over 120 languages, 140+ AI avatars to make videos more engaging, and simple editing capabilities similar to a slide-deck. The product is desi

HeyGen: HeyGen is a platform that offers AI-powered avatars to generate spokesperson videos.

ProductCategorySubcategoryPrimary teamAI classification
SynthesiaMarketing & GrowthContentMarketing / GrowthAI-Native
HeyGenMarketing & GrowthContentMarketing / GrowthAI-Native

Synthesia vs HeyGen: frequently asked questions

Which is more popular, Synthesia or HeyGen?

HeyGen is more widely adopted in this data as of September 2026. It ranks #90 overall, while Synthesia ranks #171. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Synthesia or HeyGen?

Synthesia has held its rank over the last 12 months, while HeyGen held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Do companies switch between Synthesia and HeyGen?

There is a switching signal after companies leave Synthesia. The most common measured destinations include Adobe, Google Ads, Typeform. This shows what happened next in the data, not why a company changed tools.

Which is bigger by spend, Synthesia or HeyGen?

HeyGen ranks higher by measured spend. Synthesia is #516 and HeyGen is #401. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Synthesia better than HeyGen for ai video use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.