The 1,691 SaaS Tools Marketing Teams Use Most (2026)
1,691 SaaS tools used by marketing teams are ranked in Cledara's current dataset using real company purchase data rather than surveys, reviews or web traffic. The most-used are Adobe Creative Cloud, Webflow and Canva; the largest software categories by spend share are Marketing & Growth and Collaboration & Productivity.
AI‑enhanced performance and search tools are climbing fastest while older lead-gen/engagement utilities slide. Big movers include AIclicks (+1,949), AnswerRank (+1,983), and Omneky (+190), alongside Rapid Ads (+305) and Ludi (+97). Meanwhile LeadGen App (-1,412), Fomo (-977), and Ecomail.cz (-974) are losing ground, even as the team’s overall market share drops to 18.6% (-3.2% YoY). Signal: Marketing/Growth leaders should bias evaluations toward AI‑native tools that directly improve acquisition efficiency (ads + SEO) and demand clear lift metrics. Watch for rapid rank momentum (+1,900+) as a leading indicator, but pressure-test overlap—especially if you’re still invested in legacy lead-gen/social proof stacks now falling ~1,000+ positions.
The most-used software for marketing teams
Adobe Creative Cloud leads the current ranking for marketing teams, followed by Webflow and Canva, among 1,691 SaaS tools measured from real company purchases tracked by Cledara.
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Adobe Creative Cloud | adobe.com | Creative & Design | Adobe is a software company that provides its users with digital marketing and media solutions. | #8 | #11 | 1.99% | 1.41% | Traditional |
| Webflow | webflow.com | Design | Webflow is a web-based drag and drop tool for building and hosting responsive websites. | #12 | #59 | 1.00% | 0.26% | AI-Embedded |
| Canva | canva.com | Design | Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content. | #20 | #112 | 0.74% | 0.13% | AI-Embedded |
| Intuit Mailchimp | mailchimp.com | Marketing | Mailchimp is an email marketing platform that helps businesses design, send, and analyze email campaigns. It offers features such as email templates, marketing automation, audience segmentation, and a | #25 | #53 | 0.56% | 0.28% | AI-Embedded |
| Typeform | typeform.com | Marketing | Typeform specialises in building no-code forms, quizzes, and surveys. | #28 | #87 | 0.49% | 0.16% | AI-Embedded |
| SEMRush | semrush.com | Marketing | Semrush helps businesses with SEO, content marketing, competitor research, PPC, and social media marketing by providing a centralized platform to manage their online marketing campaign. Teams can stre | #36 | #30 | 0.40% | 0.47% | AI-Embedded |
| SendGrid | sendgrid.com | Communication | SendGrid by Twilio provides email delivery and marketing services. It helps users create and optimise email campaigns, resulting in better engagement and higher ROI via email automation, signup forms, | #37 | #45 | 0.39% | 0.31% | Traditional |
| Ahrefs | ahrefs.com | Marketing | Ahrefs is an all-in-one SEO toolset that helps businesses rank higher and attract more traffic to their websites. It tackles competitor analysis, website auditing and optimization, keyword research, c | #47 | #34 | 0.31% | 0.43% | AI-Embedded |
| Midjourney | midjourney.com | Design | Midjourney is an AI-driven platform that generates images from textual descriptions, facilitating visual content creation. | #57 | #315 | 0.26% | 0.04% | AI-Native |
| DeepL | deepl.com | Content | DeepL is a translation app that covers text, speech, images, and files, supporting over 30 languages. I | #68 | #146 | 0.23% | 0.10% | AI-Native |
| CapCut | capcut.com | Creative & Design | CapCut is an AI-driven video editing and graphic design tool developed by ByteDance. It is designed to be an all-in-one solution for video creation, offering editing and AI tools, team collaboration f | #69 | #398 | 0.22% | 0.03% | AI-Embedded |
| Framerplate | framer.com | Website & Landing Pages | Framer is a comprehensive web design and publishing platform that enables users to build professional websites without writing code. The system provides integrated hosting and interactive prototyping | #78 | #149 | 0.20% | 0.10% | Traditional |
| HeyGen | heygen.com | Content | HeyGen is a platform that offers AI-powered avatars to generate spokesperson videos. | #89 | #364 | 0.17% | 0.03% | AI-Native |
| Customer.io | customer.io | Marketing | Customer.io is a customer engagement platform that helps businesses send personalized messages using real-time customer data. The platform offers two main products: Journeys and Data Pipelines. With J | #95 | #31 | 0.15% | 0.45% | Traditional |
| MessageBird | messagebird.com | Email & Marketing Automation | MessageBird is a leading email delivery platform. The platform offers features to help maintain optimal inbox placement, automated delivery optimization, and dedicated deliverability experts. With pre | #99 | #63 | 0.15% | 0.23% | Traditional |
| Vimeo | vimeo.com | Creative & Design | Vimeo is a platform that aims to simplify the process of creating, managing, and sharing videos. It offers a variety of solutions for different use cases, including screen recording, creation and edit | #100 | #122 | 0.14% | 0.12% | Traditional |
| Frame.io | frame.io | Design | Frame.io is a SaaS product that serves as a central hub for creative collaboration. It allows teams to share media, track feedback, and streamline workflows, enabling collaboration from anywhere in th | #102 | #338 | 0.14% | 0.03% | Traditional |
| Klaviyo | klaviyo.com | Marketing | Klaviyo is a marketing automation and email platform designed to help grow businesses. | #107 | #57 | 0.13% | 0.26% | AI-Embedded |
| Descript | descript.com | Content | Descript is an all-in-one SaaS product that simplifies video and podcast editing. It offers a range of features to solve common business problems related to content creation and editing. The product's | #110 | #412 | 0.13% | 0.02% | AI-Native |
| Riverside.fm | riverside.fm | Content | Riverside.fm is a virtual studio that offers an all-in-one podcast and video platform for recording and editing high-quality content. The platform aims to make recording and editing accessible to ever | #117 | #389 | 0.12% | 0.03% | AI-Native |
| Squarespace | squarespace.com | Design | Squarespace is a website publishing and online content management software company. | #120 | #405 | 0.12% | 0.03% | AI-Embedded |
| Gamma | gamma.app | Design | Gamma is a platform that leverages AI to create and edit presentations, documents, and webpages. | #124 | #486 | 0.11% | 0.02% | AI-Native |
| Bird | bird.com | Email & Marketing Automation | Bird is a leading email delivery platform. The platform offers features to help maintain optimal inbox placement, automated delivery optimization, and dedicated deliverability experts. With pre-config | #128 | #85 | 0.11% | 0.17% | AI-Embedded |
| Brevo | brevo.com | Marketing | Brevo is a CRM platform that offers a range of products to help businesses with their marketing, sales, and digital marketing needs. The product lineup includes the Marketing Platform, Sales Platform, | #131 | #209 | 0.11% | 0.06% | AI-Embedded |
| Exclaimer | exclaimer.com | Email & Marketing Automation | Exclaimer is a platform that offers email signature management for Office 365, Google Workspace, and Exchange. It allows users to create, control, and deploy email signatures across an entire organiza | #136 | #351 | 0.10% | 0.03% | Traditional |
| Segment | segment.com | Analytics | Segment is a leading Customer Data Platform used to collect, clean, and activate data. The platform offers a comprehensive data toolkit to every team in a company, allowing them to unify their custome | #137 | #70 | 0.10% | 0.21% | AI-Embedded |
| Supermetrics | supermetrics.com | Analytics | Supermetrics helps users turn their marketing data into actionable insights. The platform offers a Marketing Intelligence Cloud that allows users to connect, transform, analyze, and make predictions f | #142 | #187 | 0.10% | 0.07% | Traditional |
| Trustpilot | trustpilot.com | Feedback & Surveys | Trustpilot is a platform that allows customers to read and write reviews about various companies and businesses. The product aims to help users find companies they can trust by providing a platform fo | #154 | #48 | 0.08% | 0.30% | Traditional |
| VEED.IO | veed.io | Content | VEED.IO is a professional online video editor that offers a range of tools and features to enhance and customize videos. It provides a drag and drop editing interface, making it user-friendly and acce | #155 | #501 | 0.08% | 0.02% | AI-Embedded |
| Buzzsprout | buzzsprout.com | Other | Buzzsprout is a podcast hosting service that functions as a platform for users to upload, host, and promote their podcasts. It facilitates podcast management, offering features such as analytics, dist | #157 | #1,080 | 0.08% | 0.00% | Traditional |
| Moz | moz.com | SEO & Content Optimization | Moz is a platform that offers SEO software and data to help businesses increase their website traffic, improve rankings, and enhance visibility in search results. It provides a suite of SEO essentials | #158 | #531 | 0.08% | 0.02% | Traditional |
| Bitly | bitly.com | Marketing | Bitly is a URL shortening service that allows users to create shortened versions of long URLs, making them easier to share, manage, and track. The service is widely used on platforms like Twitter wher | #168 | #426 | 0.08% | 0.02% | Traditional |
| Sanity.io | sanity.io | Website & Landing Pages | Sanity.io: The Composable Content Cloud is a platform that offers a flexible editing environment, APIs to connect to various platforms, and a real-time database for content management. It provides sol | #169 | #257 | 0.08% | 0.05% | Traditional |
| Opus Clip | opus.pro | Content | Opus Clip is a software company that provides generative AI video editing tools. | #170 | #757 | 0.08% | 0.01% | AI-Native |
| Synthesia | synthesia.io | Content | Synthesia is a platform that allows users to quickly and easily turn text into videos. It offers a range of features, including natural-sounding AI voices in over 120 languages, 140+ AI avatars to mak | #173 | #457 | 0.07% | 0.02% | AI-Native |
| Weavy | weavy.ai | Dev Tools | Weavy is a cloud-based creative workflow platform that integrates multiple AI models (image, video, language, 3D) with professional editing tools like compositing, masking, relighting, and layering. I | #180 | #340 | 0.07% | 0.03% | Traditional |
| Linktree | linktr.ee | Website & Landing Pages | Linktree is a landing page for social media user profiles, often known as a bio-link tool. Linktree offers a way for individuals and businesses to share multiple links in one centralized location. Lin | #184 | #991 | 0.07% | 0.00% | Traditional |
| Stape | stape.io | ETL & Data Pipelines | Stape offers server-side tracking platform, including hosting for Google Tag Manager and Meta's Conversions API. The platform provides features for both individual and enterprise users, such as global | #185 | #443 | 0.07% | 0.02% | Traditional |
| Arcade | arcade.software | Marketing | Arcade is a platform that enables users to create interactive elements of their product that can be shared on platforms such as websites, blogs, and social media. | #186 | #450 | 0.07% | 0.02% | Traditional |
| WeTransfer | wetransfer.com | Other | WeTransfer allows users to send large files and share photos online quickly and securely. It eliminates the need for physical storage devices or file compression. It is particularly useful for creativ | #188 | #285 | 0.07% | 0.04% | Traditional |
| Wistia | wistia.com | SEO & Content Optimization | Wistia is a video hosting and marketing platform designed to help businesses create and manage videos, host webinars, generate leads, and measure video performance. It offers a range of features and t | #191 | #307 | 0.07% | 0.04% | Traditional |
| AnyTrack | anytrack.io | Paid Ads & Attribution | AnyTrack is an ad tracking and attribution software tailored for data-driven marketers. It caters to direct-to-consumer brands, eCommerce businesses, and lead generation agencies, assisting them in t | #197 | #265 | 0.09% | 0.03% | Traditional |
| Buffer | buffer.com | Social Media Management | Buffer is a social media management tool that allows you to schedule social media posts as well as analyze their results and engage with your community. | #204 | #742 | 0.06% | 0.01% | Traditional |
| Wix | wix.com | Design | Wix provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing. | #205 | #506 | 0.06% | 0.02% | AI-Embedded |
| Runway | runwayml.com | Design | Runway is a platform that offers AI-driven creative tools for generating and editing visual and audio content. It includes functionalities for text-to-video, image-to-video, video-to-video, text-to-im | #206 | #445 | 0.06% | 0.02% | AI-Native |
| Storyblocks | storyblocks.com | Creative & Design | Storyblocks is a platform that supports video production activities, including the acquisition of stock media and video editing capabilities. It hosts a library containing video clips, templates, musi | #207 | #888 | 0.06% | 0.01% | Traditional |
| ActiveCampaign | activecampaign.com | Marketing | ActiveCampaign is a platform that offers email marketing, automation, and CRM capabilities. It provides solutions to various business problems by allowing users to create and manage email marketing ca | #210 | #93 | 0.06% | 0.16% | Traditional |
| DataForSEO | dataforseo.com | Marketing | DataForSeo is a provider of comprehensive SEO and SEM data solutions via APIs. Their main products include SERP API, Keyword Data API, and Backlinks API. | #211 | #185 | 0.06% | 0.07% | Traditional |
| Jitter | jitter.video | Dev Tools | Jitter is a streamlined motion design tool, facilitating the creation of dynamic animated content and interfaces with speed and simplicity. Offering full creative control, seamless integration with po | #217 | #673 | 0.06% | 0.01% | Traditional |
| Surfer | surferseo.com | Content | Surfer is a SaaS product that offers a comprehensive SEO workflow to boost organic traffic, increase visibility, and improve search rankings. The product includes various tools and features designed t | #222 | #459 | 0.05% | 0.02% | AI-Native |
Which software categories Marketing teams spend on most
Marketing & Growth is the largest marketing software category by spend share at 8%, followed by Collaboration & Productivity at 0.6%, across 1,691 tools tracked from real company purchases.
| Category | Products | Popularity share | Spend share |
|---|---|---|---|
| Marketing & Growth | 1,390 | 12.71% | 8.04% |
| Collaboration & Productivity | 88 | 0.82% | 0.60% |
| Data & Analytics | 83 | 0.54% | 0.50% |
| Engineering & DevOps | 49 | 0.22% | 0.11% |
| Customer Success & Support | 27 | 0.19% | 0.42% |
| Legal, Risk & Compliance | 6 | 0.08% | 0.03% |
| Sales & Revenue | 7 | 0.08% | 0.05% |
| Finance & Accounting | 5 | 0.03% | 0.01% |
| Operations & Supply Chain | 10 | 0.01% | 0.04% |
| IT & Security | 6 | 0.00% | 0.00% |
| AI Platforms & Model Ops | 17 | 0.00% | 0.00% |
| People Ops & Talent | 3 | 0.00% | 0.00% |
How Marketing software popularity has changed over time
Marketing tools currently account for 14.7% of popularity share and 9.8% of spend share across 1,691 products; the chart shows how that footprint has changed month by month.
The fastest-rising tools in marketing stacks
Ludi and Rapid Ads are the fastest-rising tools in marketing stacks among 1,691 products tracked; they currently rank #609 and #937 by popularity in Cledara's latest team data.
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Ludi | ludi.co | Social Media Management | Ludi is a platform that manages content creation workflows by enabling teams to draft, approve, schedule and publish social media posts. It allows users to collaborate on copy, assign review tasks and | #609 | #896 | 0.02% | 0.01% | Traditional |
| Rapid Ads | rapid-ads.com | Dev Tools | Rapid Ads is a digital advertising agency that builds and manages paid media campaigns across major platforms to drive customer acquisition and growth for businesses. They provide campaign strategy, c | #937 | #1,324 | 0.01% | 0.00% | Traditional |
| Omneky | omneky.com | Paid Ads & Attribution | Omneky uses artificial intelligence and machine learning to automatically generate, test, and launch omnichannel digital ad campaigns across platforms like Meta, Google, TikTok, LinkedIn, Reddit, and | #829 | #1,146 | 0.01% | 0.00% | Traditional |
| AnswerRank | answerrank.ai | Marketing | AnswerRank is a SaaS tool that monitors how a brand appears in AI-generated search results and provides actionable insight for improving visibility on platforms like ChatGPT and Gemini. | #757 | #2,319 | 0.01% | 0.00% | AI-Native |
| AIclicks | aiclicks.io | Marketing | AIclicks is an analytics platform that tracks how brands appear in AI-driven answer engines (like ChatGPT, Gemini, Perplexity) by monitoring prompts, benchmarking against competitors, and recommending | #786 | #1,525 | 0.01% | 0.00% | AI-Native |
Frequently asked questions
What software do marketing teams use most in 2026?
Adobe Creative Cloud is the most-used tool in marketing team stacks (2% market share), followed by Webflow and Canva, based on real purchasing data from Cledara.
How many tools does a typical marketing team use?
Cledara tracks 1,691 products in active use by marketing teams across 12 categories. The full ranked list above updates monthly.
Which tools are marketing teams adopting right now?
Ludi and Rapid Ads are the fastest-rising tools in marketing stacks over the last 90 days by rank velocity.
Where does this data come from?
From anonymized, aggregated software purchasing data across companies that manage their software with Cledara — real payments, not surveys. Last updated 11 September 2026, 02:07 UTC.