1,634 products tracked for Marketing / Growth teams · 15.4% popularity share · 10.2% spend share. Data as of 27 July 2026, 16:42 UTC.
AI‑enhanced point solutions are climbing fastest while legacy adtech is collapsing. FLORA (+67), AnswerRank (+32), and AIclicks (+34) are moving up quickly, alongside non‑AI challengers like Ludi (+88) and Weavy (+10). In contrast, ad targeting/retargeting incumbents are cratering: Scibids (-1561, AI), AdYouLike (-1548), and Adara (-1548, AI). Net share is down (-2.6% YoY) in a fragmented stack. Signal: For Growth leaders, prioritize AI tools that drive measurable content/SEO and on‑site performance gains (e.g., FLORA/AnswerRank/AIclicks), and scrutinize adtech vendors with fragile distribution. Watch for rapid rank momentum (+30 to +80) as an early indicator of workflow fit, and revalidate any “AI” ad optimization claims against recent adoption drops.
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Adobe | adobe.com | Creative & Design | Adobe is a software company that provides its users with digital marketing and media solutions. | #8 | #11 | 1.99% | 1.40% | Traditional |
| Webflow | webflow.com | Design | Webflow is a web-based drag and drop tool for building and hosting responsive websites. | #12 | #58 | 0.98% | 0.25% | AI-Embedded |
| Canva | canva.com | Design | Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content. | #21 | #113 | 0.71% | 0.13% | AI-Embedded |
| Typeform | typeform.com | Marketing | Typeform specialises in building no-code forms, quizzes, and surveys. | #25 | #87 | 0.50% | 0.16% | AI-Embedded |
| Intuit Mailchimp | mailchimp.com | Marketing | Mailchimp is an email marketing platform that helps businesses design, send, and analyze email campaigns. It offers features such as email templates, marketing automation, audience segmentation, and a | #26 | #57 | 0.49% | 0.25% | AI-Embedded |
| SendGrid | sendgrid.com | Communication | SendGrid by Twilio provides email delivery and marketing services. It helps users create and optimise email campaigns, resulting in better engagement and higher ROI via email automation, signup forms, | #35 | #44 | 0.39% | 0.33% | Traditional |
| SEMRush | semrush.com | Marketing | Semrush helps businesses with SEO, content marketing, competitor research, PPC, and social media marketing by providing a centralized platform to manage their online marketing campaign. Teams can stre | #36 | #32 | 0.38% | 0.43% | AI-Embedded |
| Ahrefs | ahrefs.com | Marketing | Ahrefs is an all-in-one SEO toolset that helps businesses rank higher and attract more traffic to their websites. It tackles competitor analysis, website auditing and optimization, keyword research, c | #44 | #30 | 0.32% | 0.46% | AI-Embedded |
| Midjourney | midjourney.com | Design | Midjourney is an AI-driven platform that generates images from textual descriptions, facilitating visual content creation. | #52 | #326 | 0.27% | 0.04% | AI-Native |
| DeepL | deepl.com | Content | DeepL is a translation app that covers text, speech, images, and files, supporting over 30 languages. I | #66 | #147 | 0.23% | 0.10% | AI-Native |
| CapCut | capcut.com | Creative & Design | CapCut is an AI-driven video editing and graphic design tool developed by ByteDance. It is designed to be an all-in-one solution for video creation, offering editing and AI tools, team collaboration f | #78 | #537 | 0.19% | 0.02% | AI-Embedded |
| Framer Studio | framer.com | Website & Landing Pages | Framer is a platform that helps users design and publish websites quickly and easily. The product offers a freeform canvas for designing sites, with the ability to add animations, interactions, and a | #86 | #149 | 0.17% | 0.10% | Traditional |
| HeyGen | heygen.com | Content | HeyGen is a platform that offers AI-powered avatars to generate spokesperson videos. | #91 | #406 | 0.16% | 0.03% | AI-Native |
| Customer.io | customer.io | Marketing | Customer.io is a customer engagement platform that helps businesses send personalized messages using real-time customer data. The platform offers two main products: Journeys and Data Pipelines. With J | #95 | #31 | 0.14% | 0.43% | Traditional |
| Vimeo | vimeo.com | Creative & Design | Vimeo is a platform that aims to simplify the process of creating, managing, and sharing videos. It offers a variety of solutions for different use cases, including screen recording, creation and edit | #101 | #123 | 0.14% | 0.12% | Traditional |
| Descript | descript.com | Content | Descript is an all-in-one SaaS product that simplifies video and podcast editing. It offers a range of features to solve common business problems related to content creation and editing. The product's | #104 | #424 | 0.13% | 0.03% | AI-Native |
| Klaviyo | klaviyo.com | Marketing | Klaviyo is a marketing automation and email platform designed to help grow businesses. | #106 | #55 | 0.13% | 0.26% | AI-Embedded |
| Frame.io | frame.io | Design | Frame.io is a SaaS product that serves as a central hub for creative collaboration. It allows teams to share media, track feedback, and streamline workflows, enabling collaboration from anywhere in th | #107 | #399 | 0.13% | 0.03% | Traditional |
| Bird | bird.com | Email & Marketing Automation | Bird is a leading email delivery platform. The platform offers features to help maintain optimal inbox placement, automated delivery optimization, and dedicated deliverability experts. With pre-config | #111 | #72 | 0.12% | 0.19% | AI-Embedded |
| Riverside.fm | riverside.fm | Content | Riverside.fm is a virtual studio that offers an all-in-one podcast and video platform for recording and editing high-quality content. The platform aims to make recording and editing accessible to ever | #119 | #425 | 0.12% | 0.03% | AI-Native |
| Squarespace | squarespace.com | Design | Squarespace is a website publishing and online content management software company. | #122 | #447 | 0.11% | 0.02% | AI-Embedded |
| Gamma | gamma.app | Design | Gamma is a platform that leverages AI to create and edit presentations, documents, and webpages. | #126 | #545 | 0.11% | 0.02% | AI-Native |
| Brevo | brevo.com | Marketing | Brevo is a CRM platform that offers a range of products to help businesses with their marketing, sales, and digital marketing needs. The product lineup includes the Marketing Platform, Sales Platform, | #131 | #219 | 0.10% | 0.06% | AI-Embedded |
| Exclaimer | exclaimer.com | Email & Marketing Automation | Exclaimer is a platform that offers email signature management for Office 365, Google Workspace, and Exchange. It allows users to create, control, and deploy email signatures across an entire organiza | #135 | #407 | 0.10% | 0.03% | Traditional |
| Segment | segment.com | Analytics | Segment is a leading Customer Data Platform used to collect, clean, and activate data. The platform offers a comprehensive data toolkit to every team in a company, allowing them to unify their custome | #136 | #64 | 0.10% | 0.22% | AI-Embedded |
| Supermetrics | supermetrics.com | Analytics | Supermetrics helps users turn their marketing data into actionable insights. The platform offers a Marketing Intelligence Cloud that allows users to connect, transform, analyze, and make predictions f | #145 | #187 | 0.09% | 0.07% | Traditional |
| VEED.IO | veed.io | Content | VEED.IO is a professional online video editor that offers a range of tools and features to enhance and customize videos. It provides a drag and drop editing interface, making it user-friendly and acce | #158 | #558 | 0.08% | 0.02% | AI-Embedded |
| Buzzsprout | buzzsprout.com | Other | Buzzsprout is a podcast hosting service that functions as a platform for users to upload, host, and promote their podcasts. It facilitates podcast management, offering features such as analytics, dist | #159 | #1,359 | 0.08% | 0.00% | Traditional |
| Trustpilot | trustpilot.com | Feedback & Surveys | Trustpilot is a platform that allows customers to read and write reviews about various companies and businesses. The product aims to help users find companies they can trust by providing a platform fo | #162 | #60 | 0.08% | 0.25% | Traditional |
| Bitly | bitly.com | Marketing | Bitly is a URL shortening service that allows users to create shortened versions of long URLs, making them easier to share, manage, and track. The service is widely used on platforms like Twitter wher | #164 | #459 | 0.08% | 0.02% | Traditional |
| Opus Clip | opus.pro | Content | Opus Clip is a software company that provides generative AI video editing tools. | #170 | #925 | 0.07% | 0.01% | AI-Native |
| Synthesia | synthesia.io | Content | Synthesia is a platform that allows users to quickly and easily turn text into videos. It offers a range of features, including natural-sounding AI voices in over 120 languages, 140+ AI avatars to mak | #172 | #517 | 0.07% | 0.02% | AI-Native |
| Sanity.io | sanity.io | Website & Landing Pages | Sanity.io: The Composable Content Cloud is a platform that offers a flexible editing environment, APIs to connect to various platforms, and a real-time database for content management. It provides sol | #174 | #261 | 0.07% | 0.05% | Traditional |
| Moz | moz.com | SEO & Content Optimization | Moz is a platform that offers SEO software and data to help businesses increase their website traffic, improve rankings, and enhance visibility in search results. It provides a suite of SEO essentials | #176 | #597 | 0.07% | 0.02% | Traditional |
| Wistia | wistia.com | SEO & Content Optimization | Wistia is a video hosting and marketing platform designed to help businesses create and manage videos, host webinars, generate leads, and measure video performance. It offers a range of features and t | #178 | #327 | 0.07% | 0.04% | Traditional |
| Linktree | linktr.ee | Website & Landing Pages | Linktree is a landing page for social media user profiles, often known as a bio-link tool. Linktree offers a way for individuals and businesses to share multiple links in one centralized location. Lin | #180 | #1,262 | 0.07% | 0.00% | Traditional |
| Arcade | arcade.software | Marketing | Arcade is a platform that enables users to create interactive elements of their product that can be shared on platforms such as websites, blogs, and social media. | #184 | #492 | 0.07% | 0.02% | Traditional |
| Stape | stape.io | ETL & Data Pipelines | Stape offers server-side tracking platform, including hosting for Google Tag Manager and Meta's Conversions API. The platform provides features for both individual and enterprise users, such as global | #187 | #588 | 0.07% | 0.02% | Traditional |
| WeTransfer | wetransfer.com | Other | WeTransfer allows users to send large files and share photos online quickly and securely. It eliminates the need for physical storage devices or file compression. It is particularly useful for creativ | #189 | #328 | 0.07% | 0.04% | Traditional |
| Buffer | buffer.com | Social Media Management | Buffer is a social media management tool that allows you to schedule social media posts as well as analyze their results and engage with your community. | #195 | #808 | 0.06% | 0.01% | Traditional |
| Weavy | weavy.ai | Dev Tools | Weavy is a cloud-based creative workflow platform that integrates multiple AI models (image, video, language, 3D) with professional editing tools like compositing, masking, relighting, and layering. I | #201 | #441 | 0.06% | 0.02% | Traditional |
| Wix | wix.com | Design | Wix provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing. | #202 | #480 | 0.06% | 0.02% | AI-Embedded |
| Surfer | surferseo.com | Content | Surfer is a SaaS product that offers a comprehensive SEO workflow to boost organic traffic, increase visibility, and improve search rankings. The product includes various tools and features designed t | #205 | #469 | 0.06% | 0.02% | AI-Native |
| Storyblocks | storyblocks.com | Creative & Design | Storyblocks is a platform that supports video production activities, including the acquisition of stock media and video editing capabilities. It hosts a library containing video clips, templates, musi | #213 | #1,059 | 0.06% | 0.01% | Traditional |
| Runway | runwayml.com | Design | Runway is a platform that offers AI-driven creative tools for generating and editing visual and audio content. It includes functionalities for text-to-video, image-to-video, video-to-video, text-to-im | #214 | #514 | 0.06% | 0.02% | AI-Native |
| Contentful | contentful.com | Content | Contentful is a composable content platform that helps businesses solve various content-related problems. It allows users to create and manage content across multiple channels and devices, enabling th | #218 | #240 | 0.06% | 0.05% | Traditional |
| StreamYard | streamyard.com | Communication | StreamYard is a professional live streaming and recording studio that operates directly in your browser. It offers a simple solution for live streaming and recording content to platforms like Facebook | #221 | #671 | 0.06% | 0.01% | Traditional |
| Krea | krea.ai | Design | Krea is an AI-powered creative tool designed for image and video generation based on prompts. It provides users with the capability to generate images and videos using advanced AI algorithms. | #223 | #315 | 0.06% | 0.04% | AI-Native |
| ActiveCampaign | activecampaign.com | Marketing | ActiveCampaign is a platform that offers email marketing, automation, and CRM capabilities. It provides solutions to various business problems by allowing users to create and manage email marketing ca | #224 | #89 | 0.05% | 0.15% | Traditional |
| Jitter | jitter.video | Dev Tools | Jitter is a streamlined motion design tool, facilitating the creation of dynamic animated content and interfaces with speed and simplicity. Offering full creative control, seamless integration with po | #225 | #820 | 0.05% | 0.01% | Traditional |
| Category | Products | Popularity share | Spend share |
|---|---|---|---|
| Marketing & Growth | 1,341 | 13.23% | 8.36% |
| Collaboration & Productivity | 82 | 0.89% | 0.67% |
| Data & Analytics | 78 | 0.57% | 0.54% |
| Engineering & DevOps | 49 | 0.27% | 0.11% |
| Customer Success & Support | 27 | 0.22% | 0.41% |
| Legal, Risk & Compliance | 6 | 0.08% | 0.03% |
| Sales & Revenue | 7 | 0.07% | 0.05% |
| Finance & Accounting | 5 | 0.03% | 0.01% |
| Operations & Supply Chain | 10 | 0.03% | 0.04% |
| AI Platforms & Model Ops | 19 | 0.01% | 0.00% |
| IT & Security | 7 | 0.01% | 0.00% |
| People Ops & Talent | 3 | 0.00% | 0.00% |
Marketing / Growth tools currently hold 15.4% popularity share and 10.2% spend share of the tracked SaaS market; the interactive chart on this page tracks the month-by-month trend.
| Product | Website | Subcategory | Description | Popularity rank | Spend rank | Popularity share | Spend share | AI classification |
|---|---|---|---|---|---|---|---|---|
| Weavy | weavy.ai | Dev Tools | Weavy is a cloud-based creative workflow platform that integrates multiple AI models (image, video, language, 3D) with professional editing tools like compositing, masking, relighting, and layering. I | #201 | #441 | 0.06% | 0.02% | Traditional |
| Ludi | ludi.co | Social Media Management | Ludi is a platform that manages content creation workflows by enabling teams to draft, approve, schedule and publish social media posts. It allows users to collaborate on copy, assign review tasks and | #801 | #1,221 | 0.01% | 0.00% | Traditional |
| FLORA | flora.ai | Creative & Design | FLORA is an AI-powered, infinite creative canvas that integrates top-tier models for text, image, and video generation into a unified, real-time collaborative workspace. It enables creative teams to i | #492 | #965 | 0.02% | 0.01% | AI-Native |
| AnswerRank | answerrank.ai | Marketing | AnswerRank is a SaaS tool that monitors how a brand appears in AI-generated search results and provides actionable insight for improving visibility on platforms like ChatGPT and Gemini. | #744 | #2,173 | 0.01% | 0.00% | AI-Native |
| AIclicks | aiclicks.io | Marketing | AIclicks is an analytics platform that tracks how brands appear in AI-driven answer engines (like ChatGPT, Gemini, Perplexity) by monitoring prompts, benchmarking against competitors, and recommending | #771 | #1,446 | 0.01% | 0.00% | AI-Native |
Adobe is the most-used tool in marketing team stacks (2% market share), followed by Webflow and Canva, based on real purchasing data from Cledara.
Cledara tracks 1,634 products in active use by marketing teams across 12 categories. The full ranked list above updates monthly.
Weavy and Ludi are the fastest-rising tools in marketing stacks over the last 90 days by rank velocity.
From anonymized, aggregated software purchasing data across companies that manage their software with Cledara — real payments, not surveys. Last updated 27 July 2026, 16:42 UTC.