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    Data & methods

    Marketing Software: 1,704 Recorded Tools (2026)

    Cledara records 1,704 products classified for marketing teams. Webflow, Canva and Intuit Mailchimp lead their trailing 12-month payment-activity ranking; Marketing & Growth and Collaboration & Productivity have the largest observed category spend shares. Team labels classify products' intended functions; the payment data does not identify the buying team.

    1704 products • 12 categories. Data as of 26 October 2026, 20:13 UTC.

    Intelligence Overview

    These indicators describe the available ranked sample of 100 products, which may be capped at 100, rather than every product in the catalogue.

    44.4%
    Products gaining activity rank
    Rank #12 of 12 teams
    38%
    AI share of ranked sample
    Rank #2 of 12 teams
    31.6%
    AI products gaining activity rank
    Rank #12 of 12 teams

    Payment activity counts observed purchase and renewal transactions over the trailing 12 months. Activity and spend shares use all software tracked by Cledara as their denominator. These signals describe the Cledara customer population; they do not measure distinct customers, seats or product usage.

    The recorded catalogue contains 1,704 products classified for Marketing / Growth. Among the displayed products with a 2026-10 activity-rank observation, the ranking starts with Webflow, Canva, Intuit Mailchimp. Payment activity counts trailing 12-month purchase and renewal transactions in Cledara. Shares use all tracked software as their denominator; activity ranks do not measure distinct customers, seats or product usage. Team labels classify product functions and do not identify the buying team. The displayed ranked sample may be smaller than the catalogue; changing coverage and classifications can affect comparisons.

    How Marketing software payment-activity share has changed

    The 1,704 products classified for marketing teams account for 12.6% of trailing 12-month software payment transactions and 8.4% of recorded software spend across Cledara. Both shares use all tracked software as the denominator; the chart shows monthly observations.

    Payment-activity share
    SeriesJan-2022Oct-2026Change in percentage points
    Marketing / Growth
    16.85%12.62%−4.23 pp
    Jan-2022Nov-2022Sep-2023Jul-2024May-2025Mar-20260%6%12%21%

    Source: Cledara-observed software payments. Published 26 October 2026, 20:13 UTC. Monthly observations use their named periods; the customer population can change.

    Cledara Research
    View team market-share history
    Marketing / Growth monthly share observations
    MonthPayment-activity share (%)Spend share (%)
    Jan-202216.8510.22
    Feb-202216.8210.48
    Mar-202216.5310.41
    Apr-202217.0510.24
    May-202217.1810.34
    Jun-202217.3110.48
    Jul-202217.2410.5
    Aug-202217.5310.2
    Sep-202217.7110.46
    Oct-202217.8510.21
    Nov-202218.0710.61
    Dec-202218.1910.79
    Jan-202318.3811.12
    Feb-202318.4611.49
    Mar-202318.3710.99
    Apr-202318.4211.25
    May-202318.410.81
    Jun-202318.310.99
    Jul-202317.9510.87
    Aug-202318.0511.14
    Sep-202318.1810.98
    Oct-202317.8810.92
    Nov-202317.8410.86
    Dec-202317.8610.91
    Jan-202417.6110.57
    Feb-202417.5510.23
    Mar-202417.510.51
    Apr-202417.4110.29
    May-202417.3410.06
    Jun-202417.1610.12
    Jul-202417.1210.11
    Aug-202417.0510.4
    Sep-202417.1210.7
    Oct-202417.2410.86
    Nov-202417.1510.92
    Dec-202417.0711.07
    Jan-202516.9310.89
    Feb-202516.8510.83
    Mar-202516.7410.98
    Apr-202516.6411.27
    May-202516.6311.01
    Jun-202516.4911.25
    Jul-202516.3311.28
    Aug-202516.2110.57
    Sep-202516.0510.55
    Oct-202515.8810.65
    Nov-202515.7710.4
    Dec-202515.610.36
    Jan-202615.4310.62
    Feb-202615.0310.06
    Mar-202614.779.97
    Apr-202614.49.74
    May-202614.179.66
    Jun-202613.979.54
    Jul-202613.629.01
    Aug-202613.619.29
    Sep-202613.219.17
    Oct-202612.628.38

    Spend shares of software classified for Marketing teams

    Marketing & Growth is the largest marketing software category by spend share at 6.5%, followed by Collaboration & Productivity at 0.5%, across 1,704 tools tracked from real company purchases.

    0%3%6%9%12%Marketing & GrowthMarketing & G…Data & AnalyticsData & Analyt…Customer Success & SupportCustomer Succ…Legal, Risk & ComplianceLegal, Risk &…
    Team Stats
    12.6%
    Payment-activity share
    8.4%
    Spend Share
    1,704
    Total Products
    12
    Categories
    Pattern Radar
    FLORA moved +1732 positions YoY
    38% of tools are AI-enhanced, 32% of AI tools with comparisons gained activity-rank positions
    Top 3 by activity (Webflow, Canva, Intuit Mailchimp) hold 0.6% of all recorded software spend
    Higher activity rank

    Activity rank is top 20 and more than 10 positions ahead of spend rank. This does not establish free pricing or a sales model.

    Webflow
    Webflow
    Activity #12 • Spend #55
    AI-Embedded
    Canva
    Canva
    Activity #20 • Spend #120
    AI-Embedded
    Competitive Trends
    See all trends

    Tools displacing incumbents within the same subcategory. These pairs show products with opposite rank trajectories, indicating a competitive shift where the challenger is gaining ground as the incumbent loses market position.

    Design
    2 patterns
    Krea
    Krea
    AI-Native
    #229 +290 positions YoY
    replacing
    Runway
    Runway
    AI-Native
    #206 -32 positions YoY
    Krea
    Krea
    AI-Native
    #229 +290 positions YoY
    replacing
    Midjourney
    Midjourney
    AI-Native
    #64 -27 positions YoY
    Website & Landing Pages
    1 pattern
    Framer Studio
    Framer Studio
    #70 +49 positions YoY
    replacing
    Prismic
    Prismic
    #386 -151 positions YoY
    Email & Marketing Automation
    4 patterns
    Sinch Mailjet
    Sinch Mailjet
    #259 +127 positions YoY
    replacing
    MailerLite
    MailerLite
    #287 -86 positions YoY
    Sinch Mailjet
    Sinch Mailjet
    #259 +127 positions YoY
    replacing
    SparkPost
    SparkPost
    #351 -77 positions YoY
    Sinch Mailjet
    Sinch Mailjet
    #259 +127 positions YoY
    replacing
    Bird
    Bird
    AI-Embedded
    #135 -39 positions YoY
    ZeroBounce
    ZeroBounce
    #268 +82 positions YoY
    replacing
    Bird
    Bird
    AI-Embedded
    #135 -39 positions YoY
    Paid Ads & Attribution
    1 pattern
    CAKE
    CAKE
    #410 +135 positions YoY
    replacing
    Cobiro
    Cobiro
    #424 -45 positions YoY
    Peer Comparison

    How Marketing / Growth compares to other teams across key metrics. Rankings show relative position among all 12 teams tracked.

    AI share of ranked sample
    #2 of 12
    38%
    Data (55%)
    Marketing / Growth (38%)
    Cross-functional (35%)
    Product (31%)
    Customer (28%)
    Tool Diversity
    #1 of 12
    1,704 tools
    Marketing / Growth (1704)
    Engineering (1142)
    IT (786)
    Sales (503)
    People (421)
    Market Share
    #3 of 12
    12.6%
    Data (21.1%)
    Engineering (19.8%)
    Marketing / Growth (12.6%)
    Cross-functional (11.6%)
    IT (6.5%)

    Marketing / Growth ranks #2 in AI share of ranked sample, #1 in tool diversity, and #3 in market share among 12 teams.

    Annual activity-rank risers in the displayed marketing sample

    FLORA and Weavy have the largest measured annual activity-rank gains in the displayed marketing sample. The catalogue records 1,704 products; they currently rank #334 and #173 by global payment activity in Cledara's latest team data.

    FLORA
    FLORA
    Annual rank riser
    Creative & Design+1732 positions (12M)
    Weavy
    Weavy
    Annual rank riser
    Dev Tools+1574 positions (12M)
    KLING AI
    KLING AI
    Annual rank riser
    Design+570 positions (12M)
    Suno
    Suno
    Annual rank riser
    Content+364 positions (12M)
    DataForSEO
    DataForSEO
    Annual rank riser
    Marketing+361 positions (12M)
    Subcategory Breakdown
    0%1%1%2%3%MarketingMarketingContentContentWebsite & Landing PagesWebsite & Lan…OtherOtherCommunicationCommunicationPaid Ads & AttributionPaid Ads & At…

    Marketing software ranked by payment activity

    Webflow leads the current ranking for marketing teams, followed by Canva and Intuit Mailchimp, among 1,704 SaaS tools measured from real company purchases tracked by Cledara.

    #
    1#12
    +3
    2#20
    +2
    3#25
    -2
    4#28
    -4
    5#35
    -5
    6#36
    -8
    7#48
    -7
    8#62
    +56
    9#64
    -27
    10#69
    -5
    11#70
    +49
    12#87
    +47
    13#98
    +9
    14#102
    -17
    15#103
    +38
    16#107
    -23
    17#111
    -21
    18#119
    -6
    19#127
    -50
    20#128
    +126
    21#129
    +9
    22#133
    +6
    23#135
    -39
    24#139
    -29
    25#142
    -20
    26#146
    +121
    27#153
    +9
    28#161
    -9
    29#165
    -15
    30#166
    +60
    31#167
    -22
    32#168
    +28
    33#173
    +1574
    34#175
    -3
    35#186
    -8
    36#187
    -58
    37#188
    +361
    38#189
    +47
    39#191
    +59
    40#192
    -19
    41#200
    +189
    42#206
    -32
    43#210
    -13
    44#213
    -57
    45#216
    -47
    46#217
    +71
    47#220
    +194
    48#229
    +290
    49#234
    -31
    50#235
    +20

    Frequently asked questions

    Which marketing products lead the payment-activity ranking?

    Webflow leads the products classified for marketing teams, followed by Canva and Intuit Mailchimp. Its 1% share is of trailing 12-month transactions across all software recorded in Cledara. This does not measure distinct teams or customers.

    How many products are classified for marketing teams?

    The catalogue records 1,704 products classified for marketing teams across 12 categories. This is a catalogue count, not the size of a typical team's software stack.

    Which marketing products have gained activity-rank positions?

    FLORA and Weavy lead the measured 12-month payment-activity rank gains among the displayed products classified for marketing teams with current and year-earlier observations. Rank changes do not establish new customer adoption.

    Where does this data come from?

    From anonymized, aggregated software purchasing data across companies that manage their software with Cledara — real payments, not surveys. Last updated 26 October 2026, 20:13 UTC.

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