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    Head to head · AI voice and video

    ElevenLabs vs HeyGen: Market Share & Payment Activity (October 2026)

    Updated · Latest data October 2026

    ElevenLabs
    Data for October 2026
    Payment-activity rank
    #26
    Spend rank
    #61
    versus
    HeyGen
    Data for October 2026
    Payment-activity rank
    #87
    Spend rank
    #369

    ElevenLabs accounts for 0.5% of all software purchases on Cledara (#26 overall); HeyGen holds 0.17% (#87), and has climbed 47 rank positions in the last 12 months.

    Quick answer

    As of October 2026, ElevenLabs ranks #26 and HeyGen #87 in Cledara's software popularity ranking. They account for 0.5% and 0.17% of all software purchases respectively. Over the last 12 months, ElevenLabs climbed 19 positions and HeyGen climbed 47 positions, based on real software purchases by companies using Cledara.

    Market share

    Market share over time

    Each product's monthly share of all software payment activity on Cledara, so you can see who is gaining ground and when.

    ElevenLabsHeyGenShare (%)
    Feb 2023Oct 2023Jun 2024Feb 2025Oct 2025Jun 20260%0.15%0.3%0.45%0.6%
    View the chart data
    Monthly market share by payment activity (%)
    MonthElevenLabsHeyGen
    Feb 20230%No data
    Mar 20230%No data
    Apr 20230%No data
    May 20230%No data
    Jun 20230%0%
    Jul 20230%0%
    Aug 20230%0%
    Sep 20230%0%
    Oct 20230%0%
    Nov 20230%0%
    Dec 20230%0%
    Jan 20240%0%
    Feb 20240.1%0%
    Mar 20240.1%0%
    Apr 20240.1%0%
    May 20240.1%0%
    Jun 20240.1%0%
    Jul 20240.1%0%
    Aug 20240.1%0%
    Sep 20240.2%0%
    Oct 20240.2%0%
    Nov 20240.2%0%
    Dec 20240.2%0.1%
    Jan 20250.2%0.1%
    Feb 20250.2%0.1%
    Mar 20250.3%0.1%
    Apr 20250.3%0.1%
    May 20250.3%0.1%
    Jun 20250.3%0.1%
    Jul 20250.3%0.1%
    Aug 20250.3%0.1%
    Sep 20250.3%0.1%
    Oct 20250.3%0.1%
    Nov 20250.4%0.1%
    Dec 20250.4%0.1%
    Jan 20260.4%0.1%
    Feb 20260.4%0.1%
    Mar 20260.4%0.2%
    Apr 20260.4%0.2%
    May 20260.4%0.2%
    Jun 20260.5%0.2%
    Jul 20260.5%0.2%
    Aug 20260.5%0.2%
    Sep 20260.5%0.2%
    Oct 20260.5%0.2%
    Ranks

    Spend rank vs payment-activity rank

    ElevenLabs
    Payment-activity rank#26
    Spend rank#61
    Payment-activity share0.5%
    Spend share0.2%
    12-month payment-activity rank change: up 19
    HeyGen
    Payment-activity rank#87
    Spend rank#369
    Payment-activity share0.2%
    Spend share0%
    12-month payment-activity rank change: up 47
    Overlap

    How many companies pay for both ElevenLabs and HeyGen?

    54.2%

    of companies paying for HeyGen also pay for ElevenLabs

    Each figure is measured from that product’s own buyers across their full payment history, so the two percentages read in opposite directions. A high overlap means the tools are often bought together; a low one means companies tend to pick one.

    Stacks

    Which stack does each tool live in?

    ElevenLabs

    • OpenAI 93.1%
    • Anthropic 82.8%
    • Figma 81.1%
    • Adobe 76.4%
    • GitHub 76%

    HeyGen

    • OpenAI 95.3%
    • Anthropic 84.1%
    • Adobe 83.2%
    • Figma 82.2%
    • LinkedIn 79.4%
    Analysis

    What the data shows for ElevenLabs vs HeyGen

    ElevenLabs is the more popular of the two, ranking #26 as of October 2026, ahead of HeyGen at #87. HeyGen is closing the gap: it climbed 47 positions over the past year, while ElevenLabs climbed 19 positions. Over the past year, ElevenLabs's share of all software purchases has risen from 0.35% to 0.5%, while HeyGen's has risen from 0.11% to 0.17%. ElevenLabs also ranks higher by spend (#61 versus #369), so it leads on both how often companies buy it and how much they pay. By spend, ElevenLabs takes 0.24% of all software spend and HeyGen 0.03%. 54.2% of companies paying for HeyGen also pay for ElevenLabs, so for many teams this is not an either-or choice. For buyers, the rankings show which product the market is choosing and which has the momentum; pair that with a trial against your own workflows and budget to make the final call.

    ElevenLabs vs HeyGen: frequently asked questions

    Which is more popular, ElevenLabs or HeyGen?

    ElevenLabs is more popular: it ranks #26 in Cledara's software popularity ranking, ahead of HeyGen at #87 as of October 2026. The ranking counts every purchase and renewal over the last 12 months, so it reflects the tool companies keep paying for.

    How have ElevenLabs and HeyGen changed in popularity?

    HeyGen has climbed 47 rank positions in the last 12 months, while ElevenLabs climbed 19 positions. That has narrowed the gap between HeyGen and the leader, ElevenLabs.

    Can you use ElevenLabs and HeyGen together?

    Yes, and many companies do: 54.2% of companies paying for HeyGen also pay for ElevenLabs. For many teams the two are not an either-or choice.

    Which is bigger by spend, ElevenLabs or HeyGen?

    ElevenLabs ranks higher by spend: ElevenLabs is #61 and HeyGen #369. The spend ranking orders every software product by how much companies pay for it over the last 12 months.

    Is ElevenLabs better than HeyGen for partial (ai voice vs video) use cases?

    ElevenLabs is the more popular choice (#26 against #87), and ElevenLabs wins more of the budget by spend. Use that market signal to shortlist, then trial both against your own partial (ai voice vs video) workflows and budget.

    How does your company compare?

    This page shows the market. Cledara shows how your own software stack and spend compare, and helps you manage every subscription in one place.

    Learn more about Cledara

    Cledara for your company

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