ElevenLabs vs HeyGen: Market Share & Adoption Data (August 2026)

ElevenLabs logoElevenLabs#26 by adoption#65 by spend
HeyGen logoHeyGen#91 by adoption#393 by spend

ElevenLabs holds 0.48% of SaaS market share by adoption (#26 overall); HeyGen holds 0.17% (#91), and has held its rank over the last 12 months.

ElevenLabs vs HeyGen market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthElevenLabs adoption shareHeyGen adoption shareElevenLabs spend shareHeyGen spend share
Feb-20230.00%—0.00%—
Mar-20230.00%—0.00%—
Apr-20230.00%—0.00%—
May-20230.01%—0.00%—
Jun-20230.01%0.00%0.00%0.00%
Jul-20230.02%0.00%0.00%0.00%
Aug-20230.02%0.00%0.00%0.00%
Sep-20230.02%0.01%0.00%0.00%
Oct-20230.03%0.01%0.00%0.00%
Nov-20230.03%0.01%0.00%0.00%
Dec-20230.04%0.01%0.00%0.00%
Jan-20240.04%0.02%0.00%0.00%
Feb-20240.05%0.02%0.00%0.00%
Mar-20240.06%0.03%0.00%0.00%
Apr-20240.07%0.03%0.01%0.00%
May-20240.08%0.03%0.01%0.01%
Jun-20240.10%0.04%0.01%0.01%
Jul-20240.11%0.04%0.01%0.01%
Aug-20240.13%0.04%0.02%0.01%
Sep-20240.15%0.04%0.02%0.01%
Oct-20240.17%0.05%0.02%0.01%
Nov-20240.20%0.05%0.03%0.01%
Dec-20240.21%0.05%0.03%0.01%
Jan-20250.23%0.06%0.04%0.01%
Feb-20250.24%0.06%0.04%0.01%
Mar-20250.26%0.06%0.06%0.02%
Apr-20250.28%0.06%0.07%0.02%
May-20250.29%0.07%0.07%0.01%
Jun-20250.30%0.08%0.07%0.01%
Jul-20250.32%0.09%0.07%0.01%
Aug-20250.33%0.10%0.07%0.02%
Sep-20250.34%0.10%0.08%0.02%
Oct-20250.35%0.11%0.09%0.02%
Nov-20250.36%0.12%0.11%0.02%
Dec-20250.37%0.12%0.12%0.02%
Jan-20260.38%0.13%0.13%0.02%
Feb-20260.40%0.14%0.14%0.02%
Mar-20260.41%0.15%0.14%0.03%
Apr-20260.42%0.16%0.14%0.03%
May-20260.44%0.16%0.15%0.03%
Jun-20260.46%0.16%0.18%0.03%
Jul-20260.47%0.16%0.19%0.03%
Aug-20260.48%0.17%0.22%0.03%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
ElevenLabs#26#650.48%0.22%—
HeyGen#91#3930.17%0.03%—

ElevenLabs ranks higher by adoption (#26) than by spend (#65) — it is widely adopted at a comparatively low price point.

HeyGen ranks higher by adoption (#91) than by spend (#393) — it is widely adopted at a comparatively low price point.

Do companies use ElevenLabs and HeyGen together?

50.0% of companies paying for HeyGen also pay for ElevenLabs.

Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.

Which stack does each tool live in?

Tools most often found alongside ElevenLabs

ToolCategoryOverlap with companies paying for ElevenLabs
OpenAIAI Platforms & Model Ops92.8%
AnthropicAI Platforms & Model Ops79.8%
FigmaMarketing & Growth78.8%
LinkedInPeople Ops & Talent75.5%
AdobeMarketing & Growth73.6%

Tools most often found alongside HeyGen

ToolCategoryOverlap with companies paying for HeyGen
OpenAIAI Platforms & Model Ops93.1%
AdobeMarketing & Growth81.4%
FigmaMarketing & Growth81.4%
AnthropicAI Platforms & Model Ops79.4%
LinkedInPeople Ops & Talent78.4%

Analyst take: what the data says about ElevenLabs vs HeyGen

ElevenLabs has the clearer adoption lead as of August 2026, ranking #26 overall compared with HeyGen at #91. Their adoption ranks have moved at the same pace over the past year. By spend, ElevenLabs ranks higher (#65 versus #393), which shows where more of the measured software budget currently sits. The overlap data also shows that this is not always an either-or decision; some companies pay for both products. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

ElevenLabs and HeyGen at a glance

ElevenLabs: ElevenLabs is a platform that provides tools for the creation and management of synthetic voices using AI technology. The platform enables the conversion of text into spoken audio, allowing users to customize voices or clone existing one. ElevenLabs includes functionalities for modifying voice outpu

HeyGen: HeyGen is a platform that offers AI-powered avatars to generate spokesperson videos.

ProductCategorySubcategoryPrimary teamAI classification
ElevenLabsMarketing & GrowthContentEngineeringAI-Native
HeyGenMarketing & GrowthContentMarketing / GrowthAI-Native

ElevenLabs vs HeyGen: frequently asked questions

Which is more popular, ElevenLabs or HeyGen?

ElevenLabs is more widely adopted in this data as of August 2026. It ranks #26 overall, while HeyGen ranks #91. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, ElevenLabs or HeyGen?

ElevenLabs has held its rank over the last 12 months, while HeyGen held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Can you use ElevenLabs and HeyGen together?

Yes. In the measured data, 50.0% of companies paying for HeyGen also pay for ElevenLabs. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.

Which is bigger by spend, ElevenLabs or HeyGen?

ElevenLabs ranks higher by measured spend. ElevenLabs is #65 and HeyGen is #393. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is ElevenLabs better than HeyGen for partial (ai voice vs video) use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.