ElevenLabs vs Synthesia: Market Share & Adoption Data (August 2026)

ElevenLabs logoElevenLabs#26 by adoption#65 by spend
Synthesia logoSynthesia#167 by adoption#488 by spend

ElevenLabs holds 0.48% of SaaS market share by adoption (#26 overall); Synthesia holds 0.08% (#167), and has held its rank over the last 12 months.

ElevenLabs vs Synthesia market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthElevenLabs adoption shareSynthesia adoption shareElevenLabs spend shareSynthesia spend share
Feb-20230.00%0.01%0.00%0.00%
Mar-20230.00%0.02%0.00%0.00%
Apr-20230.00%0.03%0.00%0.00%
May-20230.01%0.03%0.00%0.00%
Jun-20230.01%0.03%0.00%0.00%
Jul-20230.02%0.04%0.00%0.00%
Aug-20230.02%0.04%0.00%0.00%
Sep-20230.02%0.04%0.00%0.00%
Oct-20230.03%0.05%0.00%0.00%
Nov-20230.03%0.05%0.00%0.00%
Dec-20230.04%0.05%0.00%0.00%
Jan-20240.04%0.05%0.00%0.00%
Feb-20240.05%0.05%0.00%0.01%
Mar-20240.06%0.05%0.00%0.01%
Apr-20240.07%0.05%0.01%0.01%
May-20240.08%0.05%0.01%0.01%
Jun-20240.10%0.06%0.01%0.01%
Jul-20240.11%0.06%0.01%0.01%
Aug-20240.13%0.06%0.02%0.01%
Sep-20240.15%0.06%0.02%0.01%
Oct-20240.17%0.07%0.02%0.01%
Nov-20240.20%0.07%0.03%0.01%
Dec-20240.21%0.07%0.03%0.01%
Jan-20250.23%0.08%0.04%0.02%
Feb-20250.24%0.08%0.04%0.02%
Mar-20250.26%0.08%0.06%0.02%
Apr-20250.28%0.08%0.07%0.02%
May-20250.29%0.09%0.07%0.02%
Jun-20250.30%0.08%0.07%0.03%
Jul-20250.32%0.08%0.07%0.03%
Aug-20250.33%0.08%0.07%0.02%
Sep-20250.34%0.08%0.08%0.03%
Oct-20250.35%0.08%0.09%0.03%
Nov-20250.36%0.08%0.11%0.03%
Dec-20250.37%0.09%0.12%0.03%
Jan-20260.38%0.08%0.13%0.02%
Feb-20260.40%0.08%0.14%0.02%
Mar-20260.41%0.07%0.14%0.02%
Apr-20260.42%0.07%0.14%0.02%
May-20260.44%0.07%0.15%0.02%
Jun-20260.46%0.07%0.18%0.02%
Jul-20260.47%0.07%0.19%0.02%
Aug-20260.48%0.08%0.22%0.02%
Aug-2022—0.00%—0.00%
Sep-2022—0.01%—0.00%
Oct-2022—0.01%—0.00%
Nov-2022—0.01%—0.00%
Dec-2022—0.01%—0.00%
Jan-2023—0.01%—0.00%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
ElevenLabs#26#650.48%0.22%—
Synthesia#167#4880.08%0.02%—

ElevenLabs ranks higher by adoption (#26) than by spend (#65) — it is widely adopted at a comparatively low price point.

Synthesia ranks higher by adoption (#167) than by spend (#488) — it is widely adopted at a comparatively low price point.

Do companies use ElevenLabs and Synthesia together?

31.3% of companies paying for Synthesia also pay for ElevenLabs.

Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.

Which stack does each tool live in?

Tools most often found alongside ElevenLabs

ToolCategoryOverlap with companies paying for ElevenLabs
OpenAIAI Platforms & Model Ops92.8%
AnthropicAI Platforms & Model Ops79.8%
FigmaMarketing & Growth78.8%
LinkedInPeople Ops & Talent75.5%
AdobeMarketing & Growth73.6%

Tools most often found alongside Synthesia

ToolCategoryOverlap with companies paying for Synthesia
OpenAIAI Platforms & Model Ops89.6%
AdobeMarketing & Growth85.1%
AnthropicAI Platforms & Model Ops85.1%
LinkedInPeople Ops & Talent83.6%
FigmaMarketing & Growth79.1%

Analyst take: what the data says about ElevenLabs vs Synthesia

ElevenLabs has the clearer adoption lead as of August 2026, ranking #26 overall compared with Synthesia at #167. Their adoption ranks have moved at the same pace over the past year. By spend, ElevenLabs ranks higher (#65 versus #488), which shows where more of the measured software budget currently sits. The overlap data also shows that this is not always an either-or decision; some companies pay for both products. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

ElevenLabs and Synthesia at a glance

ElevenLabs: ElevenLabs is a platform that provides tools for the creation and management of synthetic voices using AI technology. The platform enables the conversion of text into spoken audio, allowing users to customize voices or clone existing one. ElevenLabs includes functionalities for modifying voice outpu

Synthesia: Synthesia is a platform that allows users to quickly and easily turn text into videos. It offers a range of features, including natural-sounding AI voices in over 120 languages, 140+ AI avatars to make videos more engaging, and simple editing capabilities similar to a slide-deck. The product is desi

ProductCategorySubcategoryPrimary teamAI classification
ElevenLabsMarketing & GrowthContentEngineeringAI-Native
SynthesiaMarketing & GrowthContentMarketing / GrowthAI-Native

ElevenLabs vs Synthesia: frequently asked questions

Which is more popular, ElevenLabs or Synthesia?

ElevenLabs is more widely adopted in this data as of August 2026. It ranks #26 overall, while Synthesia ranks #167. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, ElevenLabs or Synthesia?

ElevenLabs has held its rank over the last 12 months, while Synthesia held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Can you use ElevenLabs and Synthesia together?

Yes. In the measured data, 31.3% of companies paying for Synthesia also pay for ElevenLabs. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.

Which is bigger by spend, ElevenLabs or Synthesia?

ElevenLabs ranks higher by measured spend. ElevenLabs is #65 and Synthesia is #488. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is ElevenLabs better than Synthesia for partial (ai voice vs video) use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.