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    Data & methods

    Head to head · AI assistants

    ChatGPT vs Perplexity: Market Share & Payment Activity (October 2026)

    Updated · Latest data October 2026

    ChatGPT
    Data for October 2026
    Payment-activity rank
    #2
    Spend rank
    #5
    versus
    Perplexity
    Data for October 2026
    Payment-activity rank
    #42
    Spend rank
    #158

    ChatGPT accounts for 5.94% of all software purchases on Cledara (#2 overall); Perplexity holds 0.34% (#42), and has climbed 30 rank positions in the last 12 months.

    Quick answer

    As of October 2026, ChatGPT ranks #2 and Perplexity #42 in Cledara's software popularity ranking. They account for 5.94% and 0.34% of all software purchases respectively. Over the last 12 months, ChatGPT dropped 1 position and Perplexity climbed 30 positions, based on real software purchases by companies using Cledara.

    Market share

    Market share over time

    Each product's monthly share of all software payment activity on Cledara, so you can see who is gaining ground and when.

    ChatGPTPerplexityShare (%)
    Jan 2022Nov 2022Sep 2023Jul 2024May 2025Mar 20260%2%4%6%8%
    View the chart data
    Monthly market share by payment activity (%)
    MonthChatGPTPerplexity
    Jan 20220%No data
    Feb 20220%No data
    Mar 20220%No data
    Apr 20220%No data
    May 20220%No data
    Jun 20220%No data
    Jul 20220%No data
    Aug 20220%No data
    Sep 20220%No data
    Oct 20220%No data
    Nov 20220%No data
    Dec 20220%No data
    Jan 20230.1%No data
    Feb 20230.1%No data
    Mar 20230.3%No data
    Apr 20230.6%No data
    May 20230.9%No data
    Jun 20231.1%No data
    Jul 20231.4%No data
    Aug 20231.5%0%
    Sep 20231.8%0%
    Oct 20232.1%0%
    Nov 20232.5%0%
    Dec 20232.9%0%
    Jan 20243.3%0%
    Feb 20243.7%0%
    Mar 20244%0%
    Apr 20244.2%0%
    May 20244.3%0%
    Jun 20244.5%0%
    Jul 20244.6%0.1%
    Aug 20244.7%0.1%
    Sep 20244.8%0.1%
    Oct 20244.9%0.1%
    Nov 20244.9%0.1%
    Dec 20244.9%0.1%
    Jan 20254.8%0.1%
    Feb 20254.8%0.1%
    Mar 20254.8%0.1%
    Apr 20254.9%0.2%
    May 20255%0.2%
    Jun 20255.1%0.2%
    Jul 20255.1%0.2%
    Aug 20255.2%0.2%
    Sep 20255.3%0.2%
    Oct 20255.4%0.2%
    Nov 20255.4%0.2%
    Dec 20255.5%0.2%
    Jan 20265.6%0.2%
    Feb 20265.6%0.2%
    Mar 20265.6%0.3%
    Apr 20265.5%0.3%
    May 20265.4%0.3%
    Jun 20265.5%0.3%
    Jul 20265.5%0.3%
    Aug 20265.5%0.3%
    Sep 20265.7%0.3%
    Oct 20265.9%0.3%
    Ranks

    Spend rank vs payment-activity rank

    ChatGPT
    Payment-activity rank#2
    Spend rank#5
    Payment-activity share5.9%
    Spend share4.4%
    12-month payment-activity rank change: down 1
    Perplexity
    Payment-activity rank#42
    Spend rank#158
    Payment-activity share0.3%
    Spend share0.1%
    12-month payment-activity rank change: up 30
    Overlap

    How many companies pay for both ChatGPT and Perplexity?

    93.7%

    of companies paying for Perplexity also pay for ChatGPT

    Each figure is measured from that product’s own buyers across their full payment history, so the two percentages read in opposite directions. A high overlap means the tools are often bought together; a low one means companies tend to pick one.

    Stacks

    Which stack does each tool live in?

    ChatGPT

    • Figma 72.7%
    • LinkedIn 71.3%
    • GitHub 70.9%
    • Adobe 70.6%
    • Anthropic 68.1%

    Perplexity

    • Anthropic 91.6%
    • Figma 86%
    • GitHub 84.6%
    • LinkedIn 82.5%
    • Adobe 79.7%
    Analysis

    What the data shows for ChatGPT vs Perplexity

    ChatGPT is the more popular of the two, ranking #2 as of October 2026, ahead of Perplexity at #42. Perplexity is closing the gap: it climbed 30 positions over the past year, while ChatGPT dropped 1 position. Over the past year, ChatGPT's share of all software purchases has risen from 5.36% to 5.94%, while Perplexity's has risen from 0.21% to 0.34%. ChatGPT also ranks higher by spend (#5 versus #158), so it leads on both how often companies buy it and how much they pay. By spend, ChatGPT takes 4.38% of all software spend and Perplexity 0.09%. 93.7% of companies paying for Perplexity also pay for ChatGPT, so for many teams this is not an either-or choice. For buyers, the rankings show which product the market is choosing and which has the momentum; pair that with a trial against your own workflows and budget to make the final call.

    ChatGPT vs Perplexity: frequently asked questions

    Which is more popular, ChatGPT or Perplexity?

    ChatGPT is more popular: it ranks #2 in Cledara's software popularity ranking, ahead of Perplexity at #42 as of October 2026. The ranking counts every purchase and renewal over the last 12 months, so it reflects the tool companies keep paying for.

    How have ChatGPT and Perplexity changed in popularity?

    Perplexity has climbed 30 rank positions in the last 12 months, while ChatGPT dropped 1 position. That has narrowed the gap between Perplexity and the leader, ChatGPT.

    Can you use ChatGPT and Perplexity together?

    Yes, and many companies do: 93.7% of companies paying for Perplexity also pay for ChatGPT. For many teams the two are not an either-or choice.

    Which is bigger by spend, ChatGPT or Perplexity?

    ChatGPT ranks higher by spend: ChatGPT is #5 and Perplexity #158. The spend ranking orders every software product by how much companies pay for it over the last 12 months.

    Is ChatGPT better than Perplexity for ai platforms use cases?

    ChatGPT is the more popular choice (#2 against #42), and ChatGPT wins more of the budget by spend. Use that market signal to shortlist, then trial both against your own ai platforms workflows and budget.

    How does your company compare?

    This page shows the market. Cledara shows how your own software stack and spend compare, and helps you manage every subscription in one place.

    Learn more about Cledara

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