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HubSpot vs Salesforce: Market Share & Payment Activity (October 2026)
- Payment-activity rank
- #14
- Spend rank
- #6
- Payment-activity rank
- #224
- Spend rank
- #45
HubSpot accounts for 0.8% of all software purchases on Cledara (#14 overall); Salesforce holds 0.05% (#224), and has dropped 14 rank positions in the last 12 months.
Quick answer
As of October 2026, HubSpot ranks #14 and Salesforce #224 in Cledara's software popularity ranking. They account for 0.8% and 0.05% of all software purchases respectively. Over the last 12 months, HubSpot held its rank and Salesforce dropped 14 positions, based on real software purchases by companies using Cledara.
Market share over time
Each product's monthly share of all software payment activity on Cledara, so you can see who is gaining ground and when.
View the chart data
| Month | HubSpot | Salesforce |
|---|---|---|
| Jan 2022 | 1.4% | 0% |
| Feb 2022 | 1.4% | 0% |
| Mar 2022 | 1.3% | 0% |
| Apr 2022 | 1.3% | 0% |
| May 2022 | 1.3% | 0% |
| Jun 2022 | 1.3% | 0% |
| Jul 2022 | 1.4% | 0.1% |
| Aug 2022 | 1.4% | 0.1% |
| Sep 2022 | 1.4% | 0.1% |
| Oct 2022 | 1.4% | 0.1% |
| Nov 2022 | 1.4% | 0.1% |
| Dec 2022 | 1.4% | 0.1% |
| Jan 2023 | 1.4% | 0.1% |
| Feb 2023 | 1.4% | 0.1% |
| Mar 2023 | 1.4% | 0.1% |
| Apr 2023 | 1.4% | 0.1% |
| May 2023 | 1.3% | 0.1% |
| Jun 2023 | 1.3% | 0.1% |
| Jul 2023 | 1.4% | 0.1% |
| Aug 2023 | 1.3% | 0.1% |
| Sep 2023 | 1.3% | 0.1% |
| Oct 2023 | 1.3% | 0.1% |
| Nov 2023 | 1.3% | 0.1% |
| Dec 2023 | 1.3% | 0.1% |
| Jan 2024 | 1.3% | 0.1% |
| Feb 2024 | 1.2% | 0.1% |
| Mar 2024 | 1.2% | 0.1% |
| Apr 2024 | 1.2% | 0.1% |
| May 2024 | 1.2% | 0.1% |
| Jun 2024 | 1.2% | 0.1% |
| Jul 2024 | 1.2% | 0.1% |
| Aug 2024 | 1.2% | 0.1% |
| Sep 2024 | 1.2% | 0.1% |
| Oct 2024 | 1.2% | 0.1% |
| Nov 2024 | 1.2% | 0.1% |
| Dec 2024 | 1.3% | 0.1% |
| Jan 2025 | 1.2% | 0.1% |
| Feb 2025 | 1.3% | 0.1% |
| Mar 2025 | 1.3% | 0.1% |
| Apr 2025 | 1.2% | 0.1% |
| May 2025 | 1.2% | 0.1% |
| Jun 2025 | 1.2% | 0.1% |
| Jul 2025 | 1.2% | 0.1% |
| Aug 2025 | 1.2% | 0.1% |
| Sep 2025 | 1.2% | 0.1% |
| Oct 2025 | 1.1% | 0.1% |
| Nov 2025 | 1.1% | 0.1% |
| Dec 2025 | 1% | 0.1% |
| Jan 2026 | 1% | 0.1% |
| Feb 2026 | 1% | 0.1% |
| Mar 2026 | 0.9% | 0.1% |
| Apr 2026 | 0.9% | 0.1% |
| May 2026 | 0.9% | 0.1% |
| Jun 2026 | 0.9% | 0.1% |
| Jul 2026 | 0.8% | 0.1% |
| Aug 2026 | 0.8% | 0.1% |
| Sep 2026 | 0.8% | 0.1% |
| Oct 2026 | 0.8% | 0.1% |
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Spend rank vs payment-activity rank
How many companies pay for both HubSpot and Salesforce?
of companies paying for Salesforce also pay for HubSpot
Each figure is measured from that product’s own buyers across their full payment history, so the two percentages read in opposite directions. A high overlap means the tools are often bought together; a low one means companies tend to pick one.
Which stack does each tool live in?
HubSpot
- LinkedIn 76.4%
- OpenAI 76.4%
- Figma 73.1%
- Adobe 70.4%
- Microsoft 69.9%
Salesforce
- OpenAI 86.7%
- Microsoft 84.2%
- GitHub 79.2%
- Slack 79.2%
- Figma 78.3%
What the data shows for HubSpot vs Salesforce
HubSpot is the more popular of the two, ranking #14 as of October 2026, ahead of Salesforce at #224. HubSpot held its rank over the past year, while Salesforce dropped 14 positions. Over the past year, HubSpot's share of all software purchases has fallen from 1.11% to 0.8%, while Salesforce's has fallen from 0.06% to 0.05%. HubSpot also ranks higher by spend (#6 versus #45), so it leads on both how often companies buy it and how much they pay. By spend, HubSpot takes 4.1% of all software spend and Salesforce 0.33%. 65.0% of companies paying for Salesforce also pay for HubSpot, so for many teams this is not an either-or choice. For buyers, the rankings show which product the market is choosing and which has the momentum; pair that with a trial against your own workflows and budget to make the final call.
HubSpot vs Salesforce: frequently asked questions
Which is more popular, HubSpot or Salesforce?
HubSpot is more popular: it ranks #14 in Cledara's software popularity ranking, ahead of Salesforce at #224 as of October 2026. The ranking counts every purchase and renewal over the last 12 months, so it reflects the tool companies keep paying for.
How have HubSpot and Salesforce changed in popularity?
HubSpot has held its rank over the last 12 months, while Salesforce dropped 14 positions. That has widened HubSpot's lead over Salesforce.
Can you use HubSpot and Salesforce together?
Yes, and many companies do: 65.0% of companies paying for Salesforce also pay for HubSpot. For many teams the two are not an either-or choice.
Which is bigger by spend, HubSpot or Salesforce?
HubSpot ranks higher by spend: HubSpot is #6 and Salesforce #45. The spend ranking orders every software product by how much companies pay for it over the last 12 months.
Is HubSpot better than Salesforce for crm use cases?
HubSpot is the more popular choice (#14 against #224), and HubSpot wins more of the budget by spend. Use that market signal to shortlist, then trial both against your own crm workflows and budget.
How does your company compare?
This page shows the market. Cledara shows how your own software stack and spend compare, and helps you manage every subscription in one place.