Figma vs Miro: Market Share & Adoption Data (August 2026)
Figma#10 by adoption#10 by spend
Miro#23 by adoption#19 by spendFigma holds 1.32% of SaaS market share by adoption (#10 overall); Miro holds 0.71% (#23), and has held its rank over the last 12 months.
Figma vs Miro market share over time
Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.
| Month | Figma adoption share | Miro adoption share | Figma spend share | Miro spend share |
|---|---|---|---|---|
| Aug-2022 | 1.71% | 1.24% | 1.20% | 1.14% |
| Sep-2022 | 1.70% | 1.25% | 1.16% | 1.16% |
| Oct-2022 | 1.73% | 1.24% | 1.16% | 1.10% |
| Nov-2022 | 1.76% | 1.25% | 1.27% | 1.14% |
| Dec-2022 | 1.79% | 1.24% | 1.27% | 1.14% |
| Jan-2023 | 1.79% | 1.23% | 1.68% | 1.13% |
| Feb-2023 | 1.79% | 1.24% | 1.64% | 1.13% |
| Mar-2023 | 1.80% | 1.23% | 1.62% | 1.12% |
| Apr-2023 | 1.82% | 1.22% | 1.64% | 1.12% |
| May-2023 | 1.82% | 1.20% | 1.62% | 1.10% |
| Jun-2023 | 1.84% | 1.19% | 1.63% | 1.08% |
| Jul-2023 | 1.92% | 1.23% | 1.64% | 1.12% |
| Aug-2023 | 1.88% | 1.21% | 1.57% | 1.07% |
| Sep-2023 | 1.83% | 1.15% | 1.52% | 1.04% |
| Oct-2023 | 1.84% | 1.16% | 1.56% | 1.04% |
| Nov-2023 | 1.84% | 1.13% | 1.60% | 1.00% |
| Dec-2023 | 1.84% | 1.12% | 1.79% | 1.04% |
| Jan-2024 | 1.83% | 1.10% | 1.60% | 1.03% |
| Feb-2024 | 1.86% | 1.07% | 1.61% | 1.03% |
| Mar-2024 | 1.85% | 1.05% | 1.65% | 1.02% |
| Apr-2024 | 1.85% | 1.03% | 1.74% | 0.99% |
| May-2024 | 1.85% | 1.01% | 1.81% | 0.97% |
| Jun-2024 | 1.85% | 1.00% | 1.96% | 0.96% |
| Jul-2024 | 1.85% | 1.00% | 2.03% | 0.94% |
| Aug-2024 | 1.85% | 0.97% | 2.02% | 0.92% |
| Sep-2024 | 1.85% | 0.95% | 2.04% | 0.88% |
| Oct-2024 | 1.84% | 0.92% | 2.05% | 0.86% |
| Nov-2024 | 1.83% | 0.92% | 1.98% | 0.86% |
| Dec-2024 | 1.82% | 0.91% | 1.86% | 0.80% |
| Jan-2025 | 1.79% | 0.90% | 1.82% | 0.83% |
| Feb-2025 | 1.77% | 0.89% | 1.84% | 0.84% |
| Mar-2025 | 1.74% | 0.88% | 1.84% | 0.82% |
| Apr-2025 | 1.72% | 0.87% | 1.82% | 0.80% |
| May-2025 | 1.70% | 0.86% | 2.01% | 0.78% |
| Jun-2025 | 1.67% | 0.84% | 1.93% | 0.77% |
| Jul-2025 | 1.64% | 0.83% | 1.91% | 0.76% |
| Aug-2025 | 1.62% | 0.83% | 1.93% | 0.75% |
| Sep-2025 | 1.60% | 0.83% | 1.94% | 0.74% |
| Oct-2025 | 1.57% | 0.81% | 1.91% | 0.73% |
| Nov-2025 | 1.55% | 0.80% | 1.93% | 0.72% |
| Dec-2025 | 1.53% | 0.79% | 1.83% | 0.73% |
| Jan-2026 | 1.51% | 0.78% | 1.89% | 0.72% |
| Feb-2026 | 1.47% | 0.77% | 1.91% | 0.72% |
| Mar-2026 | 1.42% | 0.76% | 1.82% | 0.69% |
| Apr-2026 | 1.38% | 0.75% | 1.81% | 0.68% |
| May-2026 | 1.36% | 0.74% | 1.60% | 0.68% |
| Jun-2026 | 1.34% | 0.72% | 1.59% | 0.66% |
| Jul-2026 | 1.32% | 0.70% | 1.53% | 0.64% |
| Aug-2026 | 1.32% | 0.71% | 1.52% | 0.66% |
Spend rank vs adoption rank
| Product | Rank by adoption | Rank by spend | Adoption share | Spend share | 12-mo rank change |
|---|---|---|---|---|---|
| Figma | #10 | #10 | 1.32% | 1.52% | — |
| Miro | #23 | #19 | 0.71% | 0.66% | — |
Miro ranks higher by spend (#19) than by adoption (#23) — customers pay more per company than its adoption rank suggests.
Do companies use Figma and Miro together?
49.9% of companies paying for Figma also pay for Miro.
82.4% of companies paying for Miro also pay for Figma.
Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.
What companies adopt after leaving Miro
Among companies whose Miro subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:
- Atlassian — adopted by 92.9% of switchers
- Google Workspace — adopted by 89.3% of switchers
- Microsoft — adopted by 78.6% of switchers
Which stack does each tool live in?
Tools most often found alongside Figma
| Tool | Category | Overlap with companies paying for Figma |
|---|---|---|
| OpenAI | AI Platforms & Model Ops | 77.0% |
| Adobe | Marketing & Growth | 74.4% |
| GitHub | Engineering & DevOps | 73.3% |
| People Ops & Talent | 71.7% | |
| Slack | Collaboration & Productivity | 70.3% |
Tools most often found alongside Miro
| Tool | Category | Overlap with companies paying for Miro |
|---|---|---|
| OpenAI | AI Platforms & Model Ops | 79.2% |
| Adobe | Marketing & Growth | 76.1% |
| GitHub | Engineering & DevOps | 75.1% |
| People Ops & Talent | 72.4% | |
| Slack | Collaboration & Productivity | 71.2% |
Analyst take: what the data says about Figma vs Miro
Figma has the clearer adoption lead as of August 2026, ranking #10 overall compared with Miro at #23. Their adoption ranks have moved at the same pace over the past year. By spend, Figma ranks higher (#10 versus #19), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Miro, some companies adopted Atlassian or Google Workspace. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.
Figma and Miro at a glance
Figma: Figma is a collaborative interface design tool that provides a platform where team members can design, align, and build digital products in real-time. It allows for seamless communication and feedback between designers and developers, supporting the entire design process from ideation to implementat
Miro: Miro is an online collaborative whiteboard platform that enables teams to work together in real-time. It provides a digital canvas where users can collaborate on activities such as brainstorming, mind mapping, project planning, and more.
| Product | Category | Subcategory | Primary team | AI classification |
|---|---|---|---|---|
| Figma | Marketing & Growth | Design | Product Management | AI-Embedded |
| Miro | Collaboration & Productivity | Productivity | Product Management | AI-Embedded |
Figma vs Miro: frequently asked questions
Which is more popular, Figma or Miro?
Figma is more widely adopted in this data as of August 2026. It ranks #10 overall, while Miro ranks #23. This measures observed software adoption, not product quality or suitability for a particular company.
Which is growing faster, Figma or Miro?
Figma has held its rank over the last 12 months, while Miro held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.
Can you use Figma and Miro together?
Yes. In the measured data, 49.9% of companies paying for Figma also pay for Miro, and 82.4% of companies paying for Miro also pay for Figma. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.
Which is bigger by spend, Figma or Miro?
Figma ranks higher by measured spend. Figma is #10 and Miro is #19. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.
Is Figma better than Miro for design/collab use cases?
This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.