Webflow vs Framer: Market Share & Adoption Data (August 2026)

Webflow logoWebflow#12 by adoption#58 by spend
Framer logoFramer#80 by adoption#150 by spend

Webflow holds 0.99% of SaaS market share by adoption (#12 overall); Framer holds 0.18% (#80), and has held its rank over the last 12 months.

Webflow vs Framer market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthWebflow adoption shareFramer adoption shareWebflow spend shareFramer spend share
Aug-20221.27%0.03%0.24%0.00%
Sep-20221.27%0.03%0.23%0.00%
Oct-20221.22%0.04%0.23%0.01%
Nov-20221.23%0.04%0.23%0.01%
Dec-20221.21%0.05%0.22%0.01%
Jan-20231.19%0.05%0.22%0.01%
Feb-20231.18%0.06%0.21%0.01%
Mar-20231.16%0.06%0.21%0.02%
Apr-20231.13%0.07%0.21%0.02%
May-20231.11%0.07%0.20%0.02%
Jun-20231.10%0.07%0.20%0.02%
Jul-20231.13%0.07%0.21%0.02%
Aug-20231.10%0.07%0.21%0.02%
Sep-20231.05%0.07%0.21%0.02%
Oct-20231.06%0.08%0.21%0.02%
Nov-20231.05%0.07%0.22%0.02%
Dec-20231.06%0.07%0.22%0.02%
Jan-20241.06%0.07%0.23%0.03%
Feb-20241.08%0.07%0.24%0.03%
Mar-20241.08%0.06%0.24%0.03%
Apr-20241.10%0.06%0.24%0.03%
May-20241.11%0.06%0.25%0.04%
Jun-20241.12%0.06%0.26%0.04%
Jul-20241.12%0.06%0.26%0.04%
Aug-20241.12%0.06%0.26%0.04%
Sep-20241.14%0.07%0.26%0.05%
Oct-20241.14%0.07%0.26%0.06%
Nov-20241.14%0.07%0.26%0.06%
Dec-20241.14%0.08%0.25%0.06%
Jan-20251.12%0.08%0.25%0.06%
Feb-20251.11%0.08%0.25%0.06%
Mar-20251.11%0.09%0.25%0.07%
Apr-20251.11%0.09%0.26%0.09%
May-20251.12%0.10%0.26%0.10%
Jun-20251.11%0.11%0.26%0.10%
Jul-20251.10%0.11%0.26%0.10%
Aug-20251.10%0.12%0.26%0.10%
Sep-20251.08%0.12%0.26%0.10%
Oct-20251.07%0.12%0.26%0.10%
Nov-20251.07%0.13%0.26%0.11%
Dec-20251.07%0.13%0.26%0.11%
Jan-20261.06%0.14%0.26%0.11%
Feb-20261.05%0.15%0.26%0.12%
Mar-20261.03%0.16%0.26%0.11%
Apr-20261.01%0.16%0.25%0.10%
May-20260.99%0.17%0.25%0.10%
Jun-20260.98%0.17%0.25%0.10%
Jul-20260.98%0.17%0.25%0.10%
Aug-20260.99%0.18%0.26%0.10%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Webflow#12#580.99%0.26%—
Framer#80#1500.18%0.10%—

Webflow ranks higher by adoption (#12) than by spend (#58) — it is widely adopted at a comparatively low price point.

Framer ranks higher by adoption (#80) than by spend (#150) — it is widely adopted at a comparatively low price point.

Do companies use Webflow and Framer together?

42.5% of companies paying for Framer also pay for Webflow.

Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.

What companies adopt after leaving Webflow

Among companies whose Webflow subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:

  1. Figma — adopted by 68.4% of switchers
  2. Adobe — adopted by 52.6% of switchers
  3. Hubspot — adopted by 36.8% of switchers

Which stack does each tool live in?

Tools most often found alongside Webflow

ToolCategoryOverlap with companies paying for Webflow
FigmaMarketing & Growth82.9%
OpenAIAI Platforms & Model Ops77.4%
AdobeMarketing & Growth76.3%
SlackCollaboration & Productivity75.5%
Google WorkspaceCollaboration & Productivity73.8%

Tools most often found alongside Framer

ToolCategoryOverlap with companies paying for Framer
OpenAIAI Platforms & Model Ops91.3%
FigmaMarketing & Growth82.5%
AnthropicAI Platforms & Model Ops80.0%
GitHubEngineering & DevOps78.8%
Google WorkspaceCollaboration & Productivity78.8%

Analyst take: what the data says about Webflow vs Framer

Webflow has the clearer adoption lead as of August 2026, ranking #12 overall compared with Framer at #80. Their adoption ranks have moved at the same pace over the past year. By spend, Webflow ranks higher (#58 versus #150), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Webflow, some companies adopted Figma or Adobe. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Webflow and Framer at a glance

Webflow: Webflow is a web-based drag and drop tool for building and hosting responsive websites.

Framer: Framer is a platform that helps users design and publish websites quickly and easily. The product offers a freeform canvas for designing sites, with the ability to add animations, interactions, and a CMS (Content Management System). Framer provides tools to design sites of any size, whether for free

ProductCategorySubcategoryPrimary teamAI classification
WebflowMarketing & GrowthDesignMarketing / GrowthAI-Embedded
FramerMarketing & GrowthWebsite & Landing PagesMarketing / GrowthTraditional

Webflow vs Framer: frequently asked questions

Which is more popular, Webflow or Framer?

Webflow is more widely adopted in this data as of August 2026. It ranks #12 overall, while Framer ranks #80. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Webflow or Framer?

Webflow has held its rank over the last 12 months, while Framer held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Can you use Webflow and Framer together?

Yes. In the measured data, 42.5% of companies paying for Framer also pay for Webflow. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.

Which is bigger by spend, Webflow or Framer?

Webflow ranks higher by measured spend. Webflow is #58 and Framer is #150. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Webflow better than Framer for website builders use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.