Webflow vs WordPress: Market Share & Adoption Data (August 2026)

Webflow logoWebflow#12 by adoption#58 by spend
WordPress logoWordPress#308 by adoption#760 by spend

Webflow holds 0.98% of SaaS market share by adoption (#12 overall); WordPress holds 0.04% (#308), and has held its rank over the last 12 months.

Webflow vs WordPress market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthWebflow adoption shareWordPress adoption shareWebflow spend shareWordPress spend share
Aug-20221.27%0.06%0.24%0.01%
Sep-20221.27%0.06%0.23%0.01%
Oct-20221.22%0.05%0.23%0.01%
Nov-20221.23%0.05%0.23%0.01%
Dec-20221.21%0.06%0.22%0.01%
Jan-20231.19%0.06%0.22%0.01%
Feb-20231.18%0.06%0.21%0.01%
Mar-20231.16%0.06%0.21%0.01%
Apr-20231.14%0.05%0.21%0.01%
May-20231.11%0.05%0.20%0.01%
Jun-20231.10%0.05%0.20%0.01%
Jul-20231.13%0.05%0.21%0.01%
Aug-20231.10%0.05%0.21%0.01%
Sep-20231.05%0.05%0.21%0.01%
Oct-20231.06%0.06%0.21%0.01%
Nov-20231.06%0.06%0.22%0.01%
Dec-20231.06%0.06%0.22%0.01%
Jan-20241.07%0.06%0.23%0.01%
Feb-20241.08%0.06%0.24%0.01%
Mar-20241.08%0.06%0.24%0.01%
Apr-20241.10%0.06%0.24%0.01%
May-20241.11%0.06%0.25%0.01%
Jun-20241.12%0.06%0.26%0.01%
Jul-20241.12%0.06%0.26%0.03%
Aug-20241.13%0.05%0.26%0.03%
Sep-20241.14%0.05%0.26%0.03%
Oct-20241.14%0.05%0.26%0.02%
Nov-20241.14%0.05%0.26%0.02%
Dec-20241.14%0.05%0.25%0.03%
Jan-20251.12%0.05%0.25%0.03%
Feb-20251.12%0.05%0.25%0.03%
Mar-20251.11%0.05%0.25%0.03%
Apr-20251.11%0.05%0.26%0.03%
May-20251.12%0.05%0.27%0.03%
Jun-20251.11%0.05%0.26%0.03%
Jul-20251.10%0.05%0.26%0.01%
Aug-20251.11%0.04%0.26%0.01%
Sep-20251.09%0.04%0.26%0.01%
Oct-20251.07%0.04%0.26%0.01%
Nov-20251.08%0.04%0.26%0.01%
Dec-20251.07%0.04%0.26%0.01%
Jan-20261.06%0.04%0.26%0.01%
Feb-20261.05%0.04%0.26%0.01%
Mar-20261.03%0.04%0.26%0.01%
Apr-20261.01%0.04%0.25%0.01%
May-20260.99%0.04%0.25%0.01%
Jun-20260.99%0.04%0.25%0.01%
Jul-20260.98%0.04%0.25%0.01%
Aug-20260.98%0.04%0.25%0.01%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Webflow#12#580.98%0.25%—
WordPress#308#7600.04%0.01%—

Webflow ranks higher by adoption (#12) than by spend (#58) — it is widely adopted at a comparatively low price point.

WordPress ranks higher by adoption (#308) than by spend (#760) — it is widely adopted at a comparatively low price point.

Do companies use Webflow and WordPress together?

22.0% of companies paying for WordPress also pay for Webflow.

Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.

What companies adopt after leaving Webflow

Among companies whose Webflow subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:

  1. Figma — adopted by 70.6% of switchers
  2. Adobe — adopted by 58.8% of switchers
  3. Typeform — adopted by 41.2% of switchers

Which stack does each tool live in?

Tools most often found alongside Webflow

ToolCategoryOverlap with companies paying for Webflow
FigmaMarketing & Growth83.5%
OpenAIAI Platforms & Model Ops77.7%
AdobeMarketing & Growth76.4%
SlackCollaboration & Productivity75.5%
Google WorkspaceCollaboration & Productivity73.9%

Tools most often found alongside WordPress

ToolCategoryOverlap with companies paying for WordPress
GitHubEngineering & DevOps82.0%
FigmaMarketing & Growth78.0%
LinkedInPeople Ops & Talent76.0%
OpenAIAI Platforms & Model Ops76.0%
AdobeMarketing & Growth74.0%

Analyst take: what the data says about Webflow vs WordPress

Webflow has the clearer adoption lead as of August 2026, ranking #12 overall compared with WordPress at #308. Their adoption ranks have moved at the same pace over the past year. By spend, Webflow ranks higher (#58 versus #760), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Webflow, some companies adopted Figma or Adobe. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Webflow and WordPress at a glance

Webflow: Webflow is a web-based drag and drop tool for building and hosting responsive websites.

WordPress: WordPress is a platform that offers website building, hosting, and domain registration services. It is designed to help users create and manage their own websites, blogs, and online stores.

ProductCategorySubcategoryPrimary teamAI classification
WebflowMarketing & GrowthDesignMarketing / GrowthAI-Embedded
WordPressMarketing & GrowthContentMarketing / GrowthTraditional

Webflow vs WordPress: frequently asked questions

Which is more popular, Webflow or WordPress?

Webflow is more widely adopted in this data as of August 2026. It ranks #12 overall, while WordPress ranks #308. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Webflow or WordPress?

Webflow has held its rank over the last 12 months, while WordPress held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Can you use Webflow and WordPress together?

Yes. In the measured data, 22.0% of companies paying for WordPress also pay for Webflow. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.

Which is bigger by spend, Webflow or WordPress?

Webflow ranks higher by measured spend. Webflow is #58 and WordPress is #760. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Webflow better than WordPress for website builders use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.