Webflow vs Squarespace: Market Share & Adoption Data (August 2026)

Webflow logoWebflow#12 by adoption#58 by spend
Squarespace logoSquarespace#121 by adoption#436 by spend

Webflow holds 0.99% of SaaS market share by adoption (#12 overall); Squarespace holds 0.12% (#121), and has held its rank over the last 12 months.

Webflow vs Squarespace market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthWebflow adoption shareSquarespace adoption shareWebflow spend shareSquarespace spend share
Aug-20221.27%0.21%0.24%0.02%
Sep-20221.27%0.21%0.23%0.02%
Oct-20221.22%0.21%0.23%0.02%
Nov-20221.23%0.21%0.23%0.02%
Dec-20221.21%0.20%0.22%0.02%
Jan-20231.19%0.21%0.22%0.02%
Feb-20231.18%0.20%0.21%0.02%
Mar-20231.16%0.20%0.21%0.02%
Apr-20231.13%0.19%0.21%0.02%
May-20231.11%0.19%0.20%0.02%
Jun-20231.10%0.19%0.20%0.02%
Jul-20231.13%0.20%0.21%0.02%
Aug-20231.10%0.20%0.21%0.02%
Sep-20231.05%0.19%0.21%0.02%
Oct-20231.06%0.19%0.21%0.02%
Nov-20231.05%0.19%0.22%0.02%
Dec-20231.06%0.18%0.22%0.03%
Jan-20241.06%0.18%0.23%0.03%
Feb-20241.08%0.18%0.24%0.03%
Mar-20241.08%0.17%0.24%0.03%
Apr-20241.10%0.17%0.24%0.03%
May-20241.11%0.17%0.25%0.03%
Jun-20241.12%0.17%0.26%0.03%
Jul-20241.12%0.17%0.26%0.03%
Aug-20241.12%0.16%0.26%0.03%
Sep-20241.14%0.17%0.26%0.03%
Oct-20241.14%0.18%0.26%0.03%
Nov-20241.14%0.20%0.26%0.03%
Dec-20241.14%0.20%0.25%0.02%
Jan-20251.12%0.20%0.25%0.02%
Feb-20251.11%0.21%0.25%0.02%
Mar-20251.11%0.21%0.25%0.02%
Apr-20251.11%0.21%0.26%0.02%
May-20251.12%0.22%0.26%0.02%
Jun-20251.11%0.21%0.26%0.02%
Jul-20251.10%0.22%0.26%0.02%
Aug-20251.10%0.22%0.26%0.02%
Sep-20251.08%0.21%0.26%0.02%
Oct-20251.07%0.19%0.26%0.02%
Nov-20251.07%0.18%0.26%0.02%
Dec-20251.07%0.18%0.26%0.02%
Jan-20261.06%0.17%0.26%0.02%
Feb-20261.05%0.16%0.26%0.02%
Mar-20261.03%0.15%0.26%0.02%
Apr-20261.01%0.14%0.25%0.02%
May-20260.99%0.13%0.25%0.02%
Jun-20260.98%0.13%0.25%0.02%
Jul-20260.98%0.11%0.25%0.02%
Aug-20260.99%0.12%0.26%0.02%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Webflow#12#580.99%0.26%—
Squarespace#121#4360.12%0.02%—

Webflow ranks higher by adoption (#12) than by spend (#58) — it is widely adopted at a comparatively low price point.

Squarespace ranks higher by adoption (#121) than by spend (#436) — it is widely adopted at a comparatively low price point.

Do companies use Webflow and Squarespace together?

33.6% of companies paying for Squarespace also pay for Webflow.

Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.

What companies adopt after leaving Webflow

Among companies whose Webflow subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:

  1. Figma — adopted by 68.4% of switchers
  2. Adobe — adopted by 52.6% of switchers
  3. Hubspot — adopted by 36.8% of switchers

Which stack does each tool live in?

Tools most often found alongside Webflow

ToolCategoryOverlap with companies paying for Webflow
FigmaMarketing & Growth82.9%
OpenAIAI Platforms & Model Ops77.4%
AdobeMarketing & Growth76.3%
SlackCollaboration & Productivity75.5%
Google WorkspaceCollaboration & Productivity73.8%

Tools most often found alongside Squarespace

ToolCategoryOverlap with companies paying for Squarespace
FigmaMarketing & Growth79.4%
AdobeMarketing & Growth75.6%
SlackCollaboration & Productivity74.8%
OpenAIAI Platforms & Model Ops74.0%
GitHubEngineering & DevOps73.3%

Analyst take: what the data says about Webflow vs Squarespace

Webflow has the clearer adoption lead as of August 2026, ranking #12 overall compared with Squarespace at #121. Their adoption ranks have moved at the same pace over the past year. By spend, Webflow ranks higher (#58 versus #436), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Webflow, some companies adopted Figma or Adobe. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Webflow and Squarespace at a glance

Webflow: Webflow is a web-based drag and drop tool for building and hosting responsive websites.

Squarespace: Squarespace is a website publishing and online content management software company.

ProductCategorySubcategoryPrimary teamAI classification
WebflowMarketing & GrowthDesignMarketing / GrowthAI-Embedded
SquarespaceMarketing & GrowthDesignMarketing / GrowthAI-Embedded

Webflow vs Squarespace: frequently asked questions

Which is more popular, Webflow or Squarespace?

Webflow is more widely adopted in this data as of August 2026. It ranks #12 overall, while Squarespace ranks #121. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Webflow or Squarespace?

Webflow has held its rank over the last 12 months, while Squarespace held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Can you use Webflow and Squarespace together?

Yes. In the measured data, 33.6% of companies paying for Squarespace also pay for Webflow. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.

Which is bigger by spend, Webflow or Squarespace?

Webflow ranks higher by measured spend. Webflow is #58 and Squarespace is #436. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Webflow better than Squarespace for website builders use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.