Framer vs Wix: Market Share & Adoption Data (August 2026)

Framer logoFramer#80 by adoption#150 by spend
Wix logoWix#203 by adoption#476 by spend

Framer holds 0.18% of SaaS market share by adoption (#80 overall); Wix holds 0.06% (#203), and has held its rank over the last 12 months.

Framer vs Wix market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthFramer adoption shareWix adoption shareFramer spend shareWix spend share
Aug-20220.03%0.13%0.00%0.02%
Sep-20220.03%0.13%0.00%0.02%
Oct-20220.04%0.12%0.01%0.02%
Nov-20220.04%0.13%0.01%0.03%
Dec-20220.05%0.13%0.01%0.03%
Jan-20230.05%0.12%0.01%0.03%
Feb-20230.06%0.12%0.01%0.03%
Mar-20230.06%0.12%0.02%0.03%
Apr-20230.07%0.11%0.02%0.03%
May-20230.07%0.11%0.02%0.03%
Jun-20230.07%0.10%0.02%0.03%
Jul-20230.07%0.10%0.02%0.03%
Aug-20230.07%0.10%0.02%0.03%
Sep-20230.07%0.10%0.02%0.03%
Oct-20230.08%0.10%0.02%0.03%
Nov-20230.07%0.10%0.02%0.03%
Dec-20230.07%0.09%0.02%0.03%
Jan-20240.07%0.10%0.03%0.03%
Feb-20240.07%0.10%0.03%0.03%
Mar-20240.06%0.10%0.03%0.03%
Apr-20240.06%0.10%0.03%0.04%
May-20240.06%0.10%0.04%0.04%
Jun-20240.06%0.10%0.04%0.04%
Jul-20240.06%0.10%0.04%0.04%
Aug-20240.06%0.10%0.04%0.04%
Sep-20240.07%0.10%0.05%0.04%
Oct-20240.07%0.09%0.06%0.03%
Nov-20240.07%0.09%0.06%0.03%
Dec-20240.08%0.09%0.06%0.03%
Jan-20250.08%0.08%0.06%0.03%
Feb-20250.08%0.08%0.06%0.03%
Mar-20250.09%0.08%0.07%0.04%
Apr-20250.09%0.09%0.09%0.04%
May-20250.10%0.08%0.10%0.04%
Jun-20250.11%0.08%0.10%0.04%
Jul-20250.11%0.08%0.10%0.03%
Aug-20250.12%0.08%0.10%0.03%
Sep-20250.12%0.08%0.10%0.04%
Oct-20250.12%0.08%0.10%0.04%
Nov-20250.13%0.09%0.11%0.04%
Dec-20250.13%0.08%0.11%0.04%
Jan-20260.14%0.08%0.11%0.04%
Feb-20260.15%0.08%0.12%0.04%
Mar-20260.16%0.07%0.11%0.03%
Apr-20260.16%0.07%0.10%0.02%
May-20260.17%0.06%0.10%0.02%
Jun-20260.17%0.06%0.10%0.02%
Jul-20260.17%0.06%0.10%0.02%
Aug-20260.18%0.06%0.10%0.02%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Framer#80#1500.18%0.10%—
Wix#203#4760.06%0.02%—

Framer ranks higher by adoption (#80) than by spend (#150) — it is widely adopted at a comparatively low price point.

Wix ranks higher by adoption (#203) than by spend (#476) — it is widely adopted at a comparatively low price point.

What companies adopt after leaving Wix

Among companies whose Wix subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:

  1. Adobe — adopted by 50.0% of switchers
  2. GoDaddy — adopted by 50.0% of switchers
  3. Miro — adopted by 50.0% of switchers

Which stack does each tool live in?

Tools most often found alongside Framer

ToolCategoryOverlap with companies paying for Framer
OpenAIAI Platforms & Model Ops91.3%
FigmaMarketing & Growth82.5%
AnthropicAI Platforms & Model Ops80.0%
GitHubEngineering & DevOps78.8%
Google WorkspaceCollaboration & Productivity78.8%

Tools most often found alongside Wix

ToolCategoryOverlap with companies paying for Wix
OpenAIAI Platforms & Model Ops81.3%
LinkedInPeople Ops & Talent75.0%
AdobeMarketing & Growth73.4%
Google WorkspaceCollaboration & Productivity73.4%
FigmaMarketing & Growth70.3%

Analyst take: what the data says about Framer vs Wix

Framer has the clearer adoption lead as of August 2026, ranking #80 overall compared with Wix at #203. Their adoption ranks have moved at the same pace over the past year. By spend, Framer ranks higher (#150 versus #476), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Wix, some companies adopted Adobe or GoDaddy. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Framer and Wix at a glance

Framer: Framer is a platform that helps users design and publish websites quickly and easily. The product offers a freeform canvas for designing sites, with the ability to add animations, interactions, and a CMS (Content Management System). Framer provides tools to design sites of any size, whether for free

Wix: Wix provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing.

ProductCategorySubcategoryPrimary teamAI classification
FramerMarketing & GrowthWebsite & Landing PagesMarketing / GrowthTraditional
WixMarketing & GrowthDesignMarketing / GrowthAI-Embedded

Framer vs Wix: frequently asked questions

Which is more popular, Framer or Wix?

Framer is more widely adopted in this data as of August 2026. It ranks #80 overall, while Wix ranks #203. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Framer or Wix?

Framer has held its rank over the last 12 months, while Wix held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Do companies switch between Framer and Wix?

There is a switching signal after companies leave Wix. The most common measured destinations include Adobe, GoDaddy, Miro. This shows what happened next in the data, not why a company changed tools.

Which is bigger by spend, Framer or Wix?

Framer ranks higher by measured spend. Framer is #150 and Wix is #476. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Framer better than Wix for website builders use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.