Wix vs Squarespace: Market Share & Adoption Data (September 2026)

Wix logoWix#200 by adoption#549 by spend
Squarespace logoSquarespace#122 by adoption#444 by spend

Squarespace holds 0.11% of SaaS market share by adoption (#122 overall); Wix holds 0.06% (#200), and has held its rank over the last 12 months.

Wix vs Squarespace market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthWix adoption shareSquarespace adoption shareWix spend shareSquarespace spend share
Sep-20220.13%0.21%0.02%0.02%
Oct-20220.12%0.21%0.02%0.02%
Nov-20220.13%0.21%0.03%0.02%
Dec-20220.13%0.20%0.03%0.02%
Jan-20230.12%0.21%0.03%0.02%
Feb-20230.12%0.20%0.03%0.02%
Mar-20230.12%0.20%0.03%0.02%
Apr-20230.11%0.19%0.03%0.02%
May-20230.11%0.19%0.03%0.02%
Jun-20230.10%0.19%0.03%0.02%
Jul-20230.10%0.20%0.03%0.02%
Aug-20230.10%0.20%0.03%0.02%
Sep-20230.10%0.19%0.03%0.02%
Oct-20230.10%0.19%0.03%0.02%
Nov-20230.10%0.19%0.03%0.02%
Dec-20230.09%0.18%0.03%0.03%
Jan-20240.10%0.18%0.03%0.03%
Feb-20240.10%0.18%0.03%0.03%
Mar-20240.10%0.17%0.03%0.03%
Apr-20240.10%0.17%0.04%0.03%
May-20240.10%0.17%0.04%0.03%
Jun-20240.10%0.17%0.04%0.03%
Jul-20240.10%0.17%0.04%0.03%
Aug-20240.10%0.16%0.04%0.03%
Sep-20240.10%0.17%0.04%0.03%
Oct-20240.09%0.18%0.03%0.03%
Nov-20240.09%0.20%0.03%0.03%
Dec-20240.09%0.20%0.03%0.02%
Jan-20250.08%0.20%0.03%0.02%
Feb-20250.08%0.21%0.03%0.02%
Mar-20250.08%0.21%0.04%0.02%
Apr-20250.09%0.21%0.04%0.02%
May-20250.08%0.22%0.04%0.02%
Jun-20250.08%0.22%0.04%0.02%
Jul-20250.08%0.22%0.03%0.02%
Aug-20250.08%0.22%0.03%0.02%
Sep-20250.08%0.21%0.04%0.02%
Oct-20250.08%0.19%0.04%0.02%
Nov-20250.09%0.18%0.04%0.02%
Dec-20250.08%0.18%0.04%0.02%
Jan-20260.08%0.17%0.04%0.02%
Feb-20260.08%0.16%0.04%0.02%
Mar-20260.07%0.15%0.03%0.02%
Apr-20260.07%0.14%0.02%0.02%
May-20260.06%0.13%0.02%0.02%
Jun-20260.06%0.13%0.02%0.02%
Jul-20260.06%0.11%0.02%0.02%
Aug-20260.06%0.11%0.02%0.02%
Sep-20260.06%0.11%0.02%0.02%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Wix#200#5490.06%0.02%—
Squarespace#122#4440.11%0.02%—

Wix ranks higher by adoption (#200) than by spend (#549) — it is widely adopted at a comparatively low price point.

Squarespace ranks higher by adoption (#122) than by spend (#444) — it is widely adopted at a comparatively low price point.

Which stack does each tool live in?

Tools most often found alongside Wix

ToolCategoryOverlap with companies paying for Wix
OpenAIAI Platforms & Model Ops81.5%
Google WorkspaceCollaboration & Productivity73.8%
LinkedInPeople Ops & Talent73.8%
AdobeMarketing & Growth72.3%
FigmaMarketing & Growth69.2%

Tools most often found alongside Squarespace

ToolCategoryOverlap with companies paying for Squarespace
FigmaMarketing & Growth80.0%
AdobeMarketing & Growth76.3%
SlackCollaboration & Productivity75.6%
GitHubEngineering & DevOps74.8%
Google WorkspaceCollaboration & Productivity74.8%

Analyst take: what the data says about Wix vs Squarespace

Squarespace has the clearer adoption lead as of September 2026, ranking #122 overall compared with Wix at #200. Their adoption ranks have moved at the same pace over the past year. By spend, Squarespace ranks higher (#444 versus #549), which shows where more of the measured software budget currently sits. The data does not establish that one product is a direct replacement for the other in every company. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Wix and Squarespace at a glance

Wix: Wix provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing.

Squarespace: Squarespace is a website publishing and online content management software company.

ProductCategorySubcategoryPrimary teamAI classification
WixMarketing & GrowthDesignMarketing / GrowthAI-Embedded
SquarespaceMarketing & GrowthDesignMarketing / GrowthAI-Embedded

Wix vs Squarespace: frequently asked questions

Which is more popular, Wix or Squarespace?

Squarespace is more widely adopted in this data as of September 2026. It ranks #122 overall, while Wix ranks #200. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Wix or Squarespace?

Wix has held its rank over the last 12 months, while Squarespace held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Do companies switch between Wix and Squarespace?

This page does not have enough direct switching evidence to make that claim. It shows that Wix ranks #200 and Squarespace ranks #122 by adoption, but rank movement alone does not prove one replaced the other.

Which is bigger by spend, Wix or Squarespace?

Squarespace ranks higher by measured spend. Wix is #549 and Squarespace is #444. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Wix better than Squarespace for website builders use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.