Wix vs Squarespace: Market Share & Adoption Data (August 2026)

Wix logoWix#203 by adoption#476 by spend
Squarespace logoSquarespace#121 by adoption#436 by spend

Squarespace holds 0.12% of SaaS market share by adoption (#121 overall); Wix holds 0.06% (#203), and has held its rank over the last 12 months.

Wix vs Squarespace market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthWix adoption shareSquarespace adoption shareWix spend shareSquarespace spend share
Aug-20220.13%0.21%0.02%0.02%
Sep-20220.13%0.21%0.02%0.02%
Oct-20220.12%0.21%0.02%0.02%
Nov-20220.13%0.21%0.03%0.02%
Dec-20220.13%0.20%0.03%0.02%
Jan-20230.12%0.21%0.03%0.02%
Feb-20230.12%0.20%0.03%0.02%
Mar-20230.12%0.20%0.03%0.02%
Apr-20230.11%0.19%0.03%0.02%
May-20230.11%0.19%0.03%0.02%
Jun-20230.10%0.19%0.03%0.02%
Jul-20230.10%0.20%0.03%0.02%
Aug-20230.10%0.20%0.03%0.02%
Sep-20230.10%0.19%0.03%0.02%
Oct-20230.10%0.19%0.03%0.02%
Nov-20230.10%0.19%0.03%0.02%
Dec-20230.09%0.18%0.03%0.03%
Jan-20240.10%0.18%0.03%0.03%
Feb-20240.10%0.18%0.03%0.03%
Mar-20240.10%0.17%0.03%0.03%
Apr-20240.10%0.17%0.04%0.03%
May-20240.10%0.17%0.04%0.03%
Jun-20240.10%0.17%0.04%0.03%
Jul-20240.10%0.17%0.04%0.03%
Aug-20240.10%0.16%0.04%0.03%
Sep-20240.10%0.17%0.04%0.03%
Oct-20240.09%0.18%0.03%0.03%
Nov-20240.09%0.20%0.03%0.03%
Dec-20240.09%0.20%0.03%0.02%
Jan-20250.08%0.20%0.03%0.02%
Feb-20250.08%0.21%0.03%0.02%
Mar-20250.08%0.21%0.04%0.02%
Apr-20250.09%0.21%0.04%0.02%
May-20250.08%0.22%0.04%0.02%
Jun-20250.08%0.21%0.04%0.02%
Jul-20250.08%0.22%0.03%0.02%
Aug-20250.08%0.22%0.03%0.02%
Sep-20250.08%0.21%0.04%0.02%
Oct-20250.08%0.19%0.04%0.02%
Nov-20250.09%0.18%0.04%0.02%
Dec-20250.08%0.18%0.04%0.02%
Jan-20260.08%0.17%0.04%0.02%
Feb-20260.08%0.16%0.04%0.02%
Mar-20260.07%0.15%0.03%0.02%
Apr-20260.07%0.14%0.02%0.02%
May-20260.06%0.13%0.02%0.02%
Jun-20260.06%0.13%0.02%0.02%
Jul-20260.06%0.11%0.02%0.02%
Aug-20260.06%0.12%0.02%0.02%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Wix#203#4760.06%0.02%—
Squarespace#121#4360.12%0.02%—

Wix ranks higher by adoption (#203) than by spend (#476) — it is widely adopted at a comparatively low price point.

Squarespace ranks higher by adoption (#121) than by spend (#436) — it is widely adopted at a comparatively low price point.

What companies adopt after leaving Wix

Among companies whose Wix subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:

  1. Adobe — adopted by 50.0% of switchers
  2. GoDaddy — adopted by 50.0% of switchers
  3. Miro — adopted by 50.0% of switchers

Which stack does each tool live in?

Tools most often found alongside Wix

ToolCategoryOverlap with companies paying for Wix
OpenAIAI Platforms & Model Ops81.3%
LinkedInPeople Ops & Talent75.0%
AdobeMarketing & Growth73.4%
Google WorkspaceCollaboration & Productivity73.4%
FigmaMarketing & Growth70.3%

Tools most often found alongside Squarespace

ToolCategoryOverlap with companies paying for Squarespace
FigmaMarketing & Growth79.4%
AdobeMarketing & Growth75.6%
SlackCollaboration & Productivity74.8%
OpenAIAI Platforms & Model Ops74.0%
GitHubEngineering & DevOps73.3%

Analyst take: what the data says about Wix vs Squarespace

Squarespace has the clearer adoption lead as of August 2026, ranking #121 overall compared with Wix at #203. Their adoption ranks have moved at the same pace over the past year. By spend, Squarespace ranks higher (#436 versus #476), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Wix, some companies adopted Adobe or GoDaddy. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Wix and Squarespace at a glance

Wix: Wix provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing.

Squarespace: Squarespace is a website publishing and online content management software company.

ProductCategorySubcategoryPrimary teamAI classification
WixMarketing & GrowthDesignMarketing / GrowthAI-Embedded
SquarespaceMarketing & GrowthDesignMarketing / GrowthAI-Embedded

Wix vs Squarespace: frequently asked questions

Which is more popular, Wix or Squarespace?

Squarespace is more widely adopted in this data as of August 2026. It ranks #121 overall, while Wix ranks #203. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Wix or Squarespace?

Wix has held its rank over the last 12 months, while Squarespace held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Do companies switch between Wix and Squarespace?

There is a switching signal after companies leave Wix. The most common measured destinations include Adobe, GoDaddy, Miro. This shows what happened next in the data, not why a company changed tools.

Which is bigger by spend, Wix or Squarespace?

Squarespace ranks higher by measured spend. Wix is #476 and Squarespace is #436. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Wix better than Squarespace for website builders use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.