Webflow vs Wix: Market Share & Adoption Data (August 2026)

Webflow logoWebflow#12 by adoption#58 by spend
Wix logoWix#203 by adoption#476 by spend

Webflow holds 0.99% of SaaS market share by adoption (#12 overall); Wix holds 0.06% (#203), and has held its rank over the last 12 months.

Webflow vs Wix market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthWebflow adoption shareWix adoption shareWebflow spend shareWix spend share
Aug-20221.27%0.13%0.24%0.02%
Sep-20221.27%0.13%0.23%0.02%
Oct-20221.22%0.12%0.23%0.02%
Nov-20221.23%0.13%0.23%0.03%
Dec-20221.21%0.13%0.22%0.03%
Jan-20231.19%0.12%0.22%0.03%
Feb-20231.18%0.12%0.21%0.03%
Mar-20231.16%0.12%0.21%0.03%
Apr-20231.13%0.11%0.21%0.03%
May-20231.11%0.11%0.20%0.03%
Jun-20231.10%0.10%0.20%0.03%
Jul-20231.13%0.10%0.21%0.03%
Aug-20231.10%0.10%0.21%0.03%
Sep-20231.05%0.10%0.21%0.03%
Oct-20231.06%0.10%0.21%0.03%
Nov-20231.05%0.10%0.22%0.03%
Dec-20231.06%0.09%0.22%0.03%
Jan-20241.06%0.10%0.23%0.03%
Feb-20241.08%0.10%0.24%0.03%
Mar-20241.08%0.10%0.24%0.03%
Apr-20241.10%0.10%0.24%0.04%
May-20241.11%0.10%0.25%0.04%
Jun-20241.12%0.10%0.26%0.04%
Jul-20241.12%0.10%0.26%0.04%
Aug-20241.12%0.10%0.26%0.04%
Sep-20241.14%0.10%0.26%0.04%
Oct-20241.14%0.09%0.26%0.03%
Nov-20241.14%0.09%0.26%0.03%
Dec-20241.14%0.09%0.25%0.03%
Jan-20251.12%0.08%0.25%0.03%
Feb-20251.11%0.08%0.25%0.03%
Mar-20251.11%0.08%0.25%0.04%
Apr-20251.11%0.09%0.26%0.04%
May-20251.12%0.08%0.26%0.04%
Jun-20251.11%0.08%0.26%0.04%
Jul-20251.10%0.08%0.26%0.03%
Aug-20251.10%0.08%0.26%0.03%
Sep-20251.08%0.08%0.26%0.04%
Oct-20251.07%0.08%0.26%0.04%
Nov-20251.07%0.09%0.26%0.04%
Dec-20251.07%0.08%0.26%0.04%
Jan-20261.06%0.08%0.26%0.04%
Feb-20261.05%0.08%0.26%0.04%
Mar-20261.03%0.07%0.26%0.03%
Apr-20261.01%0.07%0.25%0.02%
May-20260.99%0.06%0.25%0.02%
Jun-20260.98%0.06%0.25%0.02%
Jul-20260.98%0.06%0.25%0.02%
Aug-20260.99%0.06%0.26%0.02%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Webflow#12#580.99%0.26%—
Wix#203#4760.06%0.02%—

Webflow ranks higher by adoption (#12) than by spend (#58) — it is widely adopted at a comparatively low price point.

Wix ranks higher by adoption (#203) than by spend (#476) — it is widely adopted at a comparatively low price point.

Do companies use Webflow and Wix together?

28.1% of companies paying for Wix also pay for Webflow.

Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.

What companies adopt after leaving Wix

Among companies whose Wix subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:

  1. Adobe — adopted by 50.0% of switchers
  2. GoDaddy — adopted by 50.0% of switchers
  3. Miro — adopted by 50.0% of switchers

Which stack does each tool live in?

Tools most often found alongside Webflow

ToolCategoryOverlap with companies paying for Webflow
FigmaMarketing & Growth82.9%
OpenAIAI Platforms & Model Ops77.4%
AdobeMarketing & Growth76.3%
SlackCollaboration & Productivity75.5%
Google WorkspaceCollaboration & Productivity73.8%

Tools most often found alongside Wix

ToolCategoryOverlap with companies paying for Wix
OpenAIAI Platforms & Model Ops81.3%
LinkedInPeople Ops & Talent75.0%
AdobeMarketing & Growth73.4%
Google WorkspaceCollaboration & Productivity73.4%
FigmaMarketing & Growth70.3%

Analyst take: what the data says about Webflow vs Wix

Webflow has the clearer adoption lead as of August 2026, ranking #12 overall compared with Wix at #203. Their adoption ranks have moved at the same pace over the past year. By spend, Webflow ranks higher (#58 versus #476), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Wix, some companies adopted Adobe or GoDaddy. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Webflow and Wix at a glance

Webflow: Webflow is a web-based drag and drop tool for building and hosting responsive websites.

Wix: Wix provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing.

ProductCategorySubcategoryPrimary teamAI classification
WebflowMarketing & GrowthDesignMarketing / GrowthAI-Embedded
WixMarketing & GrowthDesignMarketing / GrowthAI-Embedded

Webflow vs Wix: frequently asked questions

Which is more popular, Webflow or Wix?

Webflow is more widely adopted in this data as of August 2026. It ranks #12 overall, while Wix ranks #203. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Webflow or Wix?

Webflow has held its rank over the last 12 months, while Wix held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Can you use Webflow and Wix together?

Yes. In the measured data, 28.1% of companies paying for Wix also pay for Webflow. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.

Which is bigger by spend, Webflow or Wix?

Webflow ranks higher by measured spend. Webflow is #58 and Wix is #476. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Webflow better than Wix for website builders use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.