Figma vs Canva: Market Share & Adoption Data (August 2026)
Figma#10 by adoption#10 by spend
Canva#20 by adoption#113 by spendFigma holds 1.32% of SaaS market share by adoption (#10 overall); Canva holds 0.73% (#20), and has held its rank over the last 12 months.
Figma vs Canva market share over time
Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.
| Month | Figma adoption share | Canva adoption share | Figma spend share | Canva spend share |
|---|---|---|---|---|
| Aug-2022 | 1.71% | 0.75% | 1.20% | 0.12% |
| Sep-2022 | 1.70% | 0.74% | 1.16% | 0.12% |
| Oct-2022 | 1.73% | 0.73% | 1.16% | 0.11% |
| Nov-2022 | 1.76% | 0.73% | 1.27% | 0.10% |
| Dec-2022 | 1.79% | 0.74% | 1.27% | 0.11% |
| Jan-2023 | 1.79% | 0.73% | 1.68% | 0.11% |
| Feb-2023 | 1.79% | 0.74% | 1.64% | 0.10% |
| Mar-2023 | 1.80% | 0.73% | 1.62% | 0.10% |
| Apr-2023 | 1.82% | 0.73% | 1.64% | 0.10% |
| May-2023 | 1.82% | 0.72% | 1.62% | 0.08% |
| Jun-2023 | 1.84% | 0.72% | 1.63% | 0.08% |
| Jul-2023 | 1.92% | 0.75% | 1.64% | 0.09% |
| Aug-2023 | 1.88% | 0.73% | 1.57% | 0.09% |
| Sep-2023 | 1.83% | 0.72% | 1.52% | 0.08% |
| Oct-2023 | 1.84% | 0.74% | 1.56% | 0.09% |
| Nov-2023 | 1.84% | 0.74% | 1.60% | 0.09% |
| Dec-2023 | 1.84% | 0.73% | 1.79% | 0.09% |
| Jan-2024 | 1.83% | 0.74% | 1.60% | 0.09% |
| Feb-2024 | 1.86% | 0.74% | 1.61% | 0.09% |
| Mar-2024 | 1.85% | 0.74% | 1.65% | 0.09% |
| Apr-2024 | 1.85% | 0.74% | 1.74% | 0.09% |
| May-2024 | 1.85% | 0.74% | 1.81% | 0.09% |
| Jun-2024 | 1.85% | 0.75% | 1.96% | 0.09% |
| Jul-2024 | 1.85% | 0.76% | 2.03% | 0.08% |
| Aug-2024 | 1.85% | 0.76% | 2.02% | 0.08% |
| Sep-2024 | 1.85% | 0.75% | 2.04% | 0.08% |
| Oct-2024 | 1.84% | 0.75% | 2.05% | 0.09% |
| Nov-2024 | 1.83% | 0.76% | 1.98% | 0.09% |
| Dec-2024 | 1.82% | 0.76% | 1.86% | 0.09% |
| Jan-2025 | 1.79% | 0.76% | 1.82% | 0.09% |
| Feb-2025 | 1.77% | 0.76% | 1.84% | 0.10% |
| Mar-2025 | 1.74% | 0.77% | 1.84% | 0.11% |
| Apr-2025 | 1.72% | 0.78% | 1.82% | 0.12% |
| May-2025 | 1.70% | 0.78% | 2.01% | 0.12% |
| Jun-2025 | 1.67% | 0.77% | 1.93% | 0.12% |
| Jul-2025 | 1.64% | 0.77% | 1.91% | 0.12% |
| Aug-2025 | 1.62% | 0.77% | 1.93% | 0.13% |
| Sep-2025 | 1.60% | 0.77% | 1.94% | 0.13% |
| Oct-2025 | 1.57% | 0.77% | 1.91% | 0.13% |
| Nov-2025 | 1.55% | 0.76% | 1.93% | 0.13% |
| Dec-2025 | 1.53% | 0.77% | 1.83% | 0.13% |
| Jan-2026 | 1.51% | 0.77% | 1.89% | 0.14% |
| Feb-2026 | 1.47% | 0.76% | 1.91% | 0.14% |
| Mar-2026 | 1.42% | 0.74% | 1.82% | 0.13% |
| Apr-2026 | 1.38% | 0.73% | 1.81% | 0.13% |
| May-2026 | 1.36% | 0.72% | 1.60% | 0.13% |
| Jun-2026 | 1.34% | 0.72% | 1.59% | 0.13% |
| Jul-2026 | 1.32% | 0.71% | 1.53% | 0.12% |
| Aug-2026 | 1.32% | 0.73% | 1.52% | 0.13% |
Spend rank vs adoption rank
| Product | Rank by adoption | Rank by spend | Adoption share | Spend share | 12-mo rank change |
|---|---|---|---|---|---|
| Figma | #10 | #10 | 1.32% | 1.52% | — |
| Canva | #20 | #113 | 0.73% | 0.13% | — |
Canva ranks higher by adoption (#20) than by spend (#113) — it is widely adopted at a comparatively low price point.
Do companies use Figma and Canva together?
44.7% of companies paying for Figma also pay for Canva.
73.2% of companies paying for Canva also pay for Figma.
Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.
What companies adopt after leaving Canva
Among companies whose Canva subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:
- Figma — adopted by 344.4% of switchers
- Adobe — adopted by 266.7% of switchers
- Google Ads — adopted by 211.1% of switchers
Which stack does each tool live in?
Tools most often found alongside Figma
| Tool | Category | Overlap with companies paying for Figma |
|---|---|---|
| OpenAI | AI Platforms & Model Ops | 77.0% |
| Adobe | Marketing & Growth | 74.4% |
| GitHub | Engineering & DevOps | 73.3% |
| People Ops & Talent | 71.7% | |
| Slack | Collaboration & Productivity | 70.3% |
Tools most often found alongside Canva
| Tool | Category | Overlap with companies paying for Canva |
|---|---|---|
| OpenAI | AI Platforms & Model Ops | 79.6% |
| People Ops & Talent | 75.4% | |
| Adobe | Marketing & Growth | 74.6% |
| Slack | Collaboration & Productivity | 71.9% |
| Microsoft | Collaboration & Productivity | 70.8% |
Analyst take: what the data says about Figma vs Canva
Figma has the clearer adoption lead as of August 2026, ranking #10 overall compared with Canva at #20. Their adoption ranks have moved at the same pace over the past year. By spend, Figma ranks higher (#10 versus #113), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Canva, some companies adopted Figma or Adobe. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.
Figma and Canva at a glance
Figma: Figma is a collaborative interface design tool that provides a platform where team members can design, align, and build digital products in real-time. It allows for seamless communication and feedback between designers and developers, supporting the entire design process from ideation to implementat
Canva: Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content.
| Product | Category | Subcategory | Primary team | AI classification |
|---|---|---|---|---|
| Figma | Marketing & Growth | Design | Product Management | AI-Embedded |
| Canva | Marketing & Growth | Design | Marketing / Growth | AI-Embedded |
Figma vs Canva: frequently asked questions
Which is more popular, Figma or Canva?
Figma is more widely adopted in this data as of August 2026. It ranks #10 overall, while Canva ranks #20. This measures observed software adoption, not product quality or suitability for a particular company.
Which is growing faster, Figma or Canva?
Figma has held its rank over the last 12 months, while Canva held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.
Can you use Figma and Canva together?
Yes. In the measured data, 44.7% of companies paying for Figma also pay for Canva, and 73.2% of companies paying for Canva also pay for Figma. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.
Which is bigger by spend, Figma or Canva?
Figma ranks higher by measured spend. Figma is #10 and Canva is #113. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.
Is Figma better than Canva for design use cases?
This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.