Typeform vs SurveyMonkey: Market Share & Adoption Data (August 2026)

Typeform logoTypeform#25 by adoption#85 by spend
SurveyMonkey logoSurveyMonkey#327 by adoption#136 by spend

Typeform holds 0.5% of SaaS market share by adoption (#25 overall); SurveyMonkey holds 0.04% (#327), and has held its rank over the last 12 months.

Typeform vs SurveyMonkey market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthTypeform adoption shareSurveyMonkey adoption shareTypeform spend shareSurveyMonkey spend share
Aug-20221.28%0.10%0.34%0.16%
Sep-20221.25%0.10%0.33%0.15%
Oct-20221.21%0.09%0.32%0.14%
Nov-20221.21%0.09%0.32%0.13%
Dec-20221.20%0.08%0.31%0.11%
Jan-20231.19%0.08%0.31%0.16%
Feb-20231.18%0.08%0.30%0.17%
Mar-20231.19%0.08%0.32%0.16%
Apr-20231.18%0.08%0.32%0.19%
May-20231.17%0.08%0.31%0.18%
Jun-20231.17%0.08%0.31%0.19%
Jul-20231.22%0.08%0.32%0.17%
Aug-20231.19%0.07%0.33%0.17%
Sep-20231.15%0.07%0.32%0.16%
Oct-20231.16%0.07%0.33%0.17%
Nov-20231.13%0.07%0.33%0.17%
Dec-20231.12%0.07%0.32%0.17%
Jan-20241.09%0.07%0.31%0.14%
Feb-20241.07%0.07%0.31%0.14%
Mar-20241.04%0.07%0.35%0.14%
Apr-20241.01%0.06%0.33%0.13%
May-20240.98%0.06%0.32%0.13%
Jun-20240.96%0.06%0.32%0.12%
Jul-20240.95%0.06%0.32%0.12%
Aug-20240.92%0.06%0.29%0.12%
Sep-20240.91%0.06%0.30%0.14%
Oct-20240.89%0.06%0.28%0.13%
Nov-20240.88%0.05%0.28%0.12%
Dec-20240.87%0.05%0.27%0.13%
Jan-20250.86%0.05%0.26%0.13%
Feb-20250.86%0.05%0.26%0.12%
Mar-20250.84%0.05%0.21%0.12%
Apr-20250.83%0.05%0.21%0.11%
May-20250.82%0.05%0.21%0.11%
Jun-20250.80%0.05%0.20%0.11%
Jul-20250.78%0.04%0.20%0.11%
Aug-20250.76%0.04%0.20%0.10%
Sep-20250.74%0.04%0.19%0.11%
Oct-20250.71%0.04%0.19%0.10%
Nov-20250.69%0.04%0.18%0.10%
Dec-20250.67%0.04%0.18%0.10%
Jan-20260.65%0.04%0.20%0.09%
Feb-20260.62%0.03%0.19%0.09%
Mar-20260.59%0.03%0.19%0.08%
Apr-20260.56%0.03%0.18%0.08%
May-20260.54%0.03%0.17%0.09%
Jun-20260.52%0.03%0.16%0.10%
Jul-20260.50%0.04%0.16%0.10%
Aug-20260.50%0.04%0.17%0.11%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Typeform#25#850.50%0.17%—
SurveyMonkey#327#1360.04%0.11%—

Typeform ranks higher by adoption (#25) than by spend (#85) — it is widely adopted at a comparatively low price point.

SurveyMonkey ranks higher by spend (#136) than by adoption (#327) — customers pay more per company than its adoption rank suggests.

Do companies use Typeform and SurveyMonkey together?

30.0% of companies paying for SurveyMonkey also pay for Typeform.

Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.

What companies adopt after leaving Typeform

Among companies whose Typeform subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:

  1. Figma — adopted by 260.0% of switchers
  2. ChatGPT — adopted by 220.0% of switchers
  3. Zapier — adopted by 200.0% of switchers

Which stack does each tool live in?

Tools most often found alongside Typeform

ToolCategoryOverlap with companies paying for Typeform
FigmaMarketing & Growth75.8%
OpenAIAI Platforms & Model Ops75.2%
LinkedInPeople Ops & Talent74.0%
AdobeMarketing & Growth73.8%
GitHubEngineering & DevOps71.7%

Tools most often found alongside SurveyMonkey

ToolCategoryOverlap with companies paying for SurveyMonkey
FigmaMarketing & Growth80.0%
AdobeMarketing & Growth77.0%
LinkedInPeople Ops & Talent74.0%
OpenAIAI Platforms & Model Ops74.0%
AtlassianCollaboration & Productivity70.0%

Analyst take: what the data says about Typeform vs SurveyMonkey

Typeform has the clearer adoption lead as of August 2026, ranking #25 overall compared with SurveyMonkey at #327. Their adoption ranks have moved at the same pace over the past year. By spend, Typeform ranks higher (#85 versus #136), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Typeform, some companies adopted Figma or ChatGPT. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Typeform and SurveyMonkey at a glance

Typeform: Typeform specialises in building no-code forms, quizzes, and surveys.

SurveyMonkey: SurveyMonkey is a platform that offers online survey tools for businesses. SurveyMonkey allows companies to collect data-driven insights through the creation and distribution of surveys. The product is versatile and can be used by different industries and roles, including healthcare, education, tech

ProductCategorySubcategoryPrimary teamAI classification
TypeformMarketing & GrowthMarketingMarketing / GrowthAI-Embedded
SurveyMonkeyCustomer Success & SupportFeedback & SurveysMarketing / GrowthTraditional

Typeform vs SurveyMonkey: frequently asked questions

Which is more popular, Typeform or SurveyMonkey?

Typeform is more widely adopted in this data as of August 2026. It ranks #25 overall, while SurveyMonkey ranks #327. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Typeform or SurveyMonkey?

Typeform has held its rank over the last 12 months, while SurveyMonkey held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Can you use Typeform and SurveyMonkey together?

Yes. In the measured data, 30.0% of companies paying for SurveyMonkey also pay for Typeform. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.

Which is bigger by spend, Typeform or SurveyMonkey?

Typeform ranks higher by measured spend. Typeform is #85 and SurveyMonkey is #136. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Typeform better than SurveyMonkey for forms/surveys use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.