14 Estonian marketing software companies are actively bought by businesses tracked on Cledara, led by Modash.io (0.02% market share). Rankings reflect real purchasing data — what companies actually pay for — not analyst estimates. Updated monthly. Data as of 17 August 2026, 14:36 UTC.
| # | Product | Category | Description | Founded | Employees | Funding | 12-mo rank |
|---|---|---|---|---|---|---|---|
| 1 | Modash.io | Marketing & Growth | Modash.io is a platform for B2C businesses to find, collaborate and work with influencers on popular social media platforms. | 2,018 | 51-200 employees | $10M - $25M | -89 |
| 2 | Sitechecker | Marketing & Growth | Sitechecker is a platform that offers a website SEO checker & audit tool for reporting, alerting, insights, and forecasting. | 2,016 | 11-50 employees | +212 | |
| 3 | Smaily | Marketing & Growth | Smaily is a platform designed to enhance email marketing strategies. It offers tools for creating and managing email campaigns, automating messages based on user behavior, and analyzing the effectiveness of each campaign. Users can design emails using customizable templates, segment their audience for targeted messaging, and access detailed reports to refine their strategies. | 2,006 | 11-50 employees | ||
| 4 | SpySERP | Marketing & Growth | SpySERP is an SEO rank checker that tracks keyword positions across multiple search engines, supports up to 1 million keywords per project, and offers real-time data analysis. | 2,016 | 2-10 employees | +338 | |
| 5 | BetterPic | Marketing & Growth | BetterPic provides an online service that generates headshots and other images from photos uploaded by users, using AI-based image models. It serves both individual and business customers and manages storage, rendering and deletion of input photos, trained models and generated images under defined retention rules. | 2,023 | 11-50 employees | $1M - $5M | |
| 6 | JetOctopus | Marketing & Growth | JetOctopus is a platform that combines log analysis, crawler functionality, and integration with Google Search Console to deliver SEO insights for websites. | 2,018 | 11-50 employees | ||
| 7 | Promoty | Marketing & Growth | Promoty is an influencer marketing tool that helps with finding the right creators, managing influencers, and monitoring content. | 2,017 | 11-50 employees | $1M - $5M | |
| 8 | Humbl.ai | Marketing & Growth | Humbl.ai is a platform that provides cloud-based services for monitoring and tracking digital marketing campaigns, including paid media, search rankings and brand visibility across advertising channels. The platform connects to advertising and analytics data sources and delivers consolidated campaign performance information to users through a web interface. | 2-10 employees | Under $1M | ||
| 9 | TextMagic | Marketing & Growth | 2,001 | 51-200 employees | |||
| 10 | Cointraffic | Marketing & Growth | 2,014 | 11-50 employees | |||
| 11 | Outfunnel | Marketing & Growth | 2,018 | 11-50 employees | $1M - $5M | ||
| 12 | Fullfunnel.io | Marketing & Growth | 2,017 | 2-10 employees | |||
| 13 | Sol Inventum | Marketing & Growth | 2,019 | Self-employed | |||
| 14 | Ekspress Media | Marketing & Growth | 2,015 | 201-500 employees |
The complete list is available as <a href="/api/export/startups/estonia/marketing-and-growth.csv">CSV</a> or <a href="/api/export/startups/estonia/marketing-and-growth.json">JSON</a>.
Modash.io and SpySERP show the strongest rank gains over the last 90 days.
Modash.io is the fastest-rising Estonian marketing software product this quarter.
The oldest is TextMagic (founded 2001); the newest, BetterPic (2023).
Disclosed funding is led by Modash.io ($10M - $25M); 5 of 14 have disclosed a round.
Estonia accounts for 2.6% of the marketing software products tracked globally on Cledara (14 of 545).
The top Estonian product, Modash.io, ranks #82 worldwide in the category.
Modash.io, Sitechecker and Smaily lead the Estonian marketing software market in 2026, ranked by real adoption among companies on Cledara. Last updated 17 August 2026, 14:36 UTC.
Within Cledara's dataset of real company purchases, 14 Estonian marketing software products are in active paid use, led by Modash.io. This measures actual adoption — it is not a revenue TAM estimate.
Modash.io and SpySERP show the strongest rank gains over the last 90 days among Estonian products in the category.
From anonymized, aggregated purchasing data across companies that manage their software with Cledara — real payments, not surveys or web traffic. Updated monthly.