Zapier vs Make: Market Share & Adoption Data (August 2026)

Zapier logoZapier#15 by adoption#27 by spend
Make logoMake#42 by adoption#229 by spend

Zapier holds 0.82% of SaaS market share by adoption (#15 overall); Make holds 0.34% (#42), and has held its rank over the last 12 months.

Zapier vs Make market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthZapier adoption shareMake adoption shareZapier spend shareMake spend share
Aug-20221.55%0.20%0.60%0.06%
Sep-20221.52%0.22%0.60%0.06%
Oct-20221.50%0.21%0.60%0.06%
Nov-20221.46%0.21%0.62%0.06%
Dec-20221.43%0.22%0.59%0.06%
Jan-20231.40%0.22%0.59%0.06%
Feb-20231.38%0.24%0.61%0.06%
Mar-20231.34%0.25%0.61%0.06%
Apr-20231.32%0.26%0.61%0.07%
May-20231.29%0.27%0.59%0.07%
Jun-20231.27%0.28%0.60%0.07%
Jul-20231.31%0.29%0.64%0.07%
Aug-20231.26%0.29%0.63%0.07%
Sep-20231.20%0.27%0.61%0.07%
Oct-20231.20%0.28%0.60%0.07%
Nov-20231.19%0.29%0.59%0.07%
Dec-20231.18%0.30%0.59%0.08%
Jan-20241.17%0.30%0.60%0.08%
Feb-20241.14%0.30%0.56%0.08%
Mar-20241.12%0.29%0.55%0.07%
Apr-20241.12%0.28%0.55%0.08%
May-20241.11%0.28%0.74%0.07%
Jun-20241.11%0.28%0.77%0.07%
Jul-20241.10%0.29%0.76%0.08%
Aug-20241.09%0.30%0.73%0.08%
Sep-20241.08%0.30%0.77%0.08%
Oct-20241.06%0.31%0.79%0.08%
Nov-20241.05%0.31%0.79%0.08%
Dec-20241.04%0.30%0.80%0.08%
Jan-20251.03%0.31%0.78%0.08%
Feb-20251.04%0.31%0.94%0.08%
Mar-20251.03%0.32%0.93%0.08%
Apr-20251.02%0.33%0.93%0.08%
May-20251.02%0.34%0.78%0.08%
Jun-20251.00%0.35%0.74%0.08%
Jul-20251.00%0.36%0.73%0.08%
Aug-20251.00%0.37%0.73%0.08%
Sep-20250.99%0.37%0.72%0.08%
Oct-20250.98%0.37%0.69%0.08%
Nov-20250.97%0.40%0.70%0.08%
Dec-20250.96%0.40%0.68%0.08%
Jan-20260.95%0.40%0.68%0.08%
Feb-20260.93%0.40%0.53%0.07%
Mar-20260.90%0.38%0.54%0.07%
Apr-20260.88%0.37%0.54%0.07%
May-20260.86%0.36%0.51%0.07%
Jun-20260.84%0.35%0.52%0.06%
Jul-20260.82%0.34%0.50%0.06%
Aug-20260.82%0.34%0.51%0.06%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Zapier#15#270.82%0.51%—
Make#42#2290.34%0.06%—

Zapier ranks higher by adoption (#15) than by spend (#27) — it is widely adopted at a comparatively low price point.

Make ranks higher by adoption (#42) than by spend (#229) — it is widely adopted at a comparatively low price point.

Do companies use Zapier and Make together?

49.1% of companies paying for Make also pay for Zapier.

Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.

What companies adopt after leaving Zapier

Among companies whose Zapier subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:

  1. GitHub — adopted by 104.2% of switchers
  2. ChatGPT — adopted by 75.0% of switchers
  3. Amazon Web Services — adopted by 70.8% of switchers

Which stack does each tool live in?

Tools most often found alongside Zapier

ToolCategoryOverlap with companies paying for Zapier
FigmaMarketing & Growth76.5%
OpenAIAI Platforms & Model Ops76.2%
AdobeMarketing & Growth74.8%
LinkedInPeople Ops & Talent74.7%
GitHubEngineering & DevOps73.3%

Tools most often found alongside Make

ToolCategoryOverlap with companies paying for Make
OpenAIAI Platforms & Model Ops84.3%
FigmaMarketing & Growth79.2%
AdobeMarketing & Growth73.0%
LinkedInPeople Ops & Talent72.3%
SlackCollaboration & Productivity71.7%

Analyst take: what the data says about Zapier vs Make

Zapier has the clearer adoption lead as of August 2026, ranking #15 overall compared with Make at #42. Their adoption ranks have moved at the same pace over the past year. By spend, Zapier ranks higher (#27 versus #229), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Zapier, some companies adopted GitHub or ChatGPT. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Zapier and Make at a glance

Zapier: Zapier is an online automation tool that connects your apps and services. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.

Make: Make is an automation software that allows users to connect apps and design workflows. It is a visual platform that can be used to build and automate various tasks, workflows, apps, and systems. The product aims to solve the problem of limited workflow automation in traditional no-code integration a

ProductCategorySubcategoryPrimary teamAI classification
ZapierEngineering & DevOpsAutomationCross-functionalAI-Embedded
MakeEngineering & DevOpsAutomationIT / OpsAI-Embedded

Zapier vs Make: frequently asked questions

Which is more popular, Zapier or Make?

Zapier is more widely adopted in this data as of August 2026. It ranks #15 overall, while Make ranks #42. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Zapier or Make?

Zapier has held its rank over the last 12 months, while Make held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Can you use Zapier and Make together?

Yes. In the measured data, 49.1% of companies paying for Make also pay for Zapier. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.

Which is bigger by spend, Zapier or Make?

Zapier ranks higher by measured spend. Zapier is #27 and Make is #229. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Zapier better than Make for automation use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.