n8n vs Zapier: Market Share & Adoption Data (August 2026)
n8n#33 by adoption#99 by spend
Zapier#15 by adoption#27 by spendZapier holds 0.82% of SaaS market share by adoption (#15 overall); n8n holds 0.42% (#33), and has held its rank over the last 12 months.
n8n vs Zapier market share over time
Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.
| Month | n8n adoption share | Zapier adoption share | n8n spend share | Zapier spend share |
|---|---|---|---|---|
| Sep-2022 | 0.02% | 1.52% | 0.00% | 0.60% |
| Oct-2022 | 0.02% | 1.50% | 0.00% | 0.60% |
| Nov-2022 | 0.01% | 1.46% | 0.00% | 0.62% |
| Dec-2022 | 0.01% | 1.43% | 0.00% | 0.59% |
| Jan-2023 | 0.01% | 1.40% | 0.00% | 0.59% |
| Feb-2023 | 0.01% | 1.38% | 0.00% | 0.61% |
| Mar-2023 | 0.01% | 1.34% | 0.00% | 0.61% |
| Apr-2023 | 0.01% | 1.32% | 0.00% | 0.61% |
| May-2023 | 0.01% | 1.29% | 0.00% | 0.59% |
| Jun-2023 | 0.01% | 1.27% | 0.00% | 0.60% |
| Jul-2023 | 0.01% | 1.31% | 0.00% | 0.64% |
| Aug-2023 | 0.01% | 1.26% | 0.00% | 0.63% |
| Sep-2023 | 0.01% | 1.20% | 0.00% | 0.61% |
| Oct-2023 | 0.01% | 1.20% | 0.00% | 0.60% |
| Nov-2023 | 0.01% | 1.19% | 0.00% | 0.59% |
| Dec-2023 | 0.02% | 1.18% | 0.00% | 0.59% |
| Jan-2024 | 0.02% | 1.17% | 0.00% | 0.60% |
| Feb-2024 | 0.02% | 1.14% | 0.00% | 0.56% |
| Mar-2024 | 0.03% | 1.12% | 0.00% | 0.55% |
| Apr-2024 | 0.03% | 1.12% | 0.00% | 0.55% |
| May-2024 | 0.03% | 1.11% | 0.00% | 0.74% |
| Jun-2024 | 0.03% | 1.11% | 0.00% | 0.77% |
| Jul-2024 | 0.03% | 1.10% | 0.00% | 0.76% |
| Aug-2024 | 0.03% | 1.09% | 0.00% | 0.73% |
| Sep-2024 | 0.03% | 1.08% | 0.00% | 0.77% |
| Oct-2024 | 0.03% | 1.06% | 0.00% | 0.79% |
| Nov-2024 | 0.03% | 1.05% | 0.00% | 0.79% |
| Dec-2024 | 0.03% | 1.04% | 0.00% | 0.80% |
| Jan-2025 | 0.03% | 1.03% | 0.00% | 0.78% |
| Feb-2025 | 0.03% | 1.04% | 0.00% | 0.94% |
| Mar-2025 | 0.04% | 1.03% | 0.01% | 0.93% |
| Apr-2025 | 0.05% | 1.02% | 0.01% | 0.93% |
| May-2025 | 0.06% | 1.02% | 0.01% | 0.78% |
| Jun-2025 | 0.08% | 1.00% | 0.01% | 0.74% |
| Jul-2025 | 0.11% | 1.00% | 0.02% | 0.73% |
| Aug-2025 | 0.13% | 1.00% | 0.03% | 0.73% |
| Sep-2025 | 0.16% | 0.99% | 0.04% | 0.72% |
| Oct-2025 | 0.19% | 0.98% | 0.05% | 0.69% |
| Nov-2025 | 0.23% | 0.97% | 0.06% | 0.70% |
| Dec-2025 | 0.25% | 0.96% | 0.07% | 0.68% |
| Jan-2026 | 0.28% | 0.95% | 0.08% | 0.68% |
| Feb-2026 | 0.31% | 0.93% | 0.09% | 0.53% |
| Mar-2026 | 0.33% | 0.90% | 0.10% | 0.54% |
| Apr-2026 | 0.36% | 0.88% | 0.11% | 0.54% |
| May-2026 | 0.38% | 0.86% | 0.12% | 0.51% |
| Jun-2026 | 0.40% | 0.84% | 0.13% | 0.52% |
| Jul-2026 | 0.41% | 0.82% | 0.14% | 0.50% |
| Aug-2026 | 0.42% | 0.82% | 0.14% | 0.51% |
| Aug-2022 | — | 1.55% | — | 0.60% |
Spend rank vs adoption rank
| Product | Rank by adoption | Rank by spend | Adoption share | Spend share | 12-mo rank change |
|---|---|---|---|---|---|
| n8n | #33 | #99 | 0.42% | 0.14% | — |
| Zapier | #15 | #27 | 0.82% | 0.51% | — |
n8n ranks higher by adoption (#33) than by spend (#99) — it is widely adopted at a comparatively low price point.
Zapier ranks higher by adoption (#15) than by spend (#27) — it is widely adopted at a comparatively low price point.
Do companies use n8n and Zapier together?
60.0% of companies paying for n8n also pay for Zapier.
Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.
What companies adopt after leaving Zapier
Among companies whose Zapier subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:
- GitHub — adopted by 104.2% of switchers
- ChatGPT — adopted by 75.0% of switchers
- Amazon Web Services — adopted by 70.8% of switchers
Which stack does each tool live in?
Tools most often found alongside n8n
| Tool | Category | Overlap with companies paying for n8n |
|---|---|---|
| OpenAI | AI Platforms & Model Ops | 94.4% |
| Anthropic | AI Platforms & Model Ops | 90.0% |
| Figma | Marketing & Growth | 81.9% |
| Adobe | Marketing & Growth | 78.8% |
| People Ops & Talent | 78.1% |
Tools most often found alongside Zapier
| Tool | Category | Overlap with companies paying for Zapier |
|---|---|---|
| Figma | Marketing & Growth | 76.5% |
| OpenAI | AI Platforms & Model Ops | 76.2% |
| Adobe | Marketing & Growth | 74.8% |
| People Ops & Talent | 74.7% | |
| GitHub | Engineering & DevOps | 73.3% |
Analyst take: what the data says about n8n vs Zapier
Zapier has the clearer adoption lead as of August 2026, ranking #15 overall compared with n8n at #33. Their adoption ranks have moved at the same pace over the past year. By spend, Zapier ranks higher (#27 versus #99), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Zapier, some companies adopted GitHub or ChatGPT. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.
n8n and Zapier at a glance
n8n: n8n is a workflow automation tool that utilizes a node-based architecture and supports low-code development, catering to users with varying levels of technical expertise for the creation of workflows. It features a user-friendly interface, over 220 pre-built integrations, and the ability to connect
Zapier: Zapier is an online automation tool that connects your apps and services. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.
| Product | Category | Subcategory | Primary team | AI classification |
|---|---|---|---|---|
| n8n | Engineering & DevOps | Automation | IT / Ops | AI-Embedded |
| Zapier | Engineering & DevOps | Automation | Cross-functional | AI-Embedded |
n8n vs Zapier: frequently asked questions
Which is more popular, n8n or Zapier?
Zapier is more widely adopted in this data as of August 2026. It ranks #15 overall, while n8n ranks #33. This measures observed software adoption, not product quality or suitability for a particular company.
Which is growing faster, n8n or Zapier?
n8n has held its rank over the last 12 months, while Zapier held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.
Can you use n8n and Zapier together?
Yes. In the measured data, 60.0% of companies paying for n8n also pay for Zapier. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.
Which is bigger by spend, n8n or Zapier?
Zapier ranks higher by measured spend. n8n is #99 and Zapier is #27. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.
Is n8n better than Zapier for automation use cases?
This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.