Xero vs QuickBooks: Market Share & Adoption Data (August 2026)

Xero logoXero#9 by adoption#26 by spend
QuickBooks logoQuickBooks#52 by adoption#120 by spend

Xero holds 1.53% of SaaS market share by adoption (#9 overall); QuickBooks holds 0.27% (#52), and has held its rank over the last 12 months.

Xero vs QuickBooks market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthXero adoption shareQuickBooks adoption shareXero spend shareQuickBooks spend share
Aug-20221.76%0.17%0.33%0.03%
Sep-20221.72%0.17%0.32%0.03%
Oct-20221.70%0.18%0.35%0.04%
Nov-20221.70%0.20%0.38%0.04%
Dec-20221.69%0.21%0.40%0.05%
Jan-20231.68%0.21%0.42%0.05%
Feb-20231.67%0.21%0.44%0.05%
Mar-20231.67%0.22%0.45%0.05%
Apr-20231.67%0.21%0.48%0.05%
May-20231.66%0.22%0.47%0.05%
Jun-20231.70%0.22%0.50%0.05%
Jul-20231.83%0.24%0.56%0.06%
Aug-20231.86%0.24%0.58%0.06%
Sep-20231.84%0.23%0.57%0.06%
Oct-20231.89%0.24%0.57%0.06%
Nov-20231.91%0.24%0.58%0.07%
Dec-20231.94%0.25%0.59%0.07%
Jan-20241.95%0.25%0.59%0.07%
Feb-20241.99%0.26%0.60%0.07%
Mar-20242.01%0.26%0.61%0.08%
Apr-20242.05%0.27%0.61%0.08%
May-20242.08%0.28%0.62%0.08%
Jun-20242.09%0.28%0.62%0.08%
Jul-20242.05%0.28%0.61%0.08%
Aug-20242.01%0.28%0.59%0.09%
Sep-20242.01%0.28%0.61%0.09%
Oct-20241.98%0.27%0.60%0.09%
Nov-20241.97%0.28%0.60%0.09%
Dec-20241.97%0.28%0.60%0.09%
Jan-20251.95%0.29%0.60%0.09%
Feb-20251.93%0.29%0.59%0.10%
Mar-20251.90%0.29%0.58%0.10%
Apr-20251.89%0.30%0.57%0.10%
May-20251.88%0.30%0.57%0.11%
Jun-20251.84%0.31%0.56%0.11%
Jul-20251.82%0.31%0.55%0.13%
Aug-20251.81%0.32%0.55%0.13%
Sep-20251.80%0.33%0.54%0.13%
Oct-20251.77%0.33%0.55%0.13%
Nov-20251.75%0.32%0.56%0.14%
Dec-20251.73%0.32%0.54%0.14%
Jan-20261.71%0.31%0.55%0.14%
Feb-20261.68%0.31%0.54%0.14%
Mar-20261.64%0.30%0.55%0.14%
Apr-20261.61%0.29%0.56%0.13%
May-20261.57%0.28%0.55%0.13%
Jun-20261.56%0.29%0.54%0.14%
Jul-20261.53%0.28%0.52%0.12%
Aug-20261.53%0.27%0.52%0.12%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Xero#9#261.53%0.52%—
QuickBooks#52#1200.27%0.12%—

Xero ranks higher by adoption (#9) than by spend (#26) — it is widely adopted at a comparatively low price point.

QuickBooks ranks higher by adoption (#52) than by spend (#120) — it is widely adopted at a comparatively low price point.

What companies adopt after leaving QuickBooks

Among companies whose QuickBooks subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:

  1. Xero — adopted by 40.0% of switchers

Which stack does each tool live in?

Tools most often found alongside Xero

ToolCategoryOverlap with companies paying for Xero
AdobeMarketing & Growth73.9%
LinkedInPeople Ops & Talent71.2%
MicrosoftCollaboration & Productivity71.0%
OpenAIAI Platforms & Model Ops70.3%
GitHubEngineering & DevOps68.6%

Tools most often found alongside QuickBooks

ToolCategoryOverlap with companies paying for QuickBooks
AdobeMarketing & Growth76.3%
Google WorkspaceCollaboration & Productivity69.6%
LinkedInPeople Ops & Talent69.6%
SlackCollaboration & Productivity69.6%
OpenAIAI Platforms & Model Ops68.9%

Analyst take: what the data says about Xero vs QuickBooks

Xero has the clearer adoption lead as of August 2026, ranking #9 overall compared with QuickBooks at #52. Their adoption ranks have moved at the same pace over the past year. By spend, Xero ranks higher (#26 versus #120), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving QuickBooks, some companies adopted Xero. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Xero and QuickBooks at a glance

Xero: Xero is cloud-based accounting software that connects business owners with their financial data, advisors, customers and more.

QuickBooks: QuickBooks is an accounting software package developed and marketed by Intuit. It is designed for small and medium-sized businesses to simplify the process of financial management, including bookkeeping, invoicing, payroll, and other accounting tasks

ProductCategorySubcategoryPrimary teamAI classification
XeroFinance & AccountingFinanceFinanceTraditional
QuickBooksFinance & AccountingFinanceFinanceTraditional

Xero vs QuickBooks: frequently asked questions

Which is more popular, Xero or QuickBooks?

Xero is more widely adopted in this data as of August 2026. It ranks #9 overall, while QuickBooks ranks #52. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Xero or QuickBooks?

Xero has held its rank over the last 12 months, while QuickBooks held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Do companies switch between Xero and QuickBooks?

There is a switching signal after companies leave QuickBooks. The most common measured destinations include Xero. This shows what happened next in the data, not why a company changed tools.

Which is bigger by spend, Xero or QuickBooks?

Xero ranks higher by measured spend. Xero is #26 and QuickBooks is #120. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Xero better than QuickBooks for accounting use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.