Head to head · Work management
Notion vs Asana: Market Share & Payment Activity (October 2026)
- Payment-activity rank
- #19
- Spend rank
- #13
- Payment-activity rank
- #88
- Spend rank
- #51
Notion accounts for 0.73% of all software purchases on Cledara (#19 overall); Asana holds 0.16% (#88), and has dropped 25 rank positions in the last 12 months.
Quick answer
As of October 2026, Notion ranks #19 and Asana #88 in Cledara's software popularity ranking. They account for 0.73% and 0.16% of all software purchases respectively. Over the last 12 months, Notion dropped 2 positions and Asana dropped 25 positions, based on real software purchases by companies using Cledara.
Market share over time
Each product's monthly share of all software payment activity on Cledara, so you can see who is gaining ground and when.
View the chart data
| Month | Notion | Asana |
|---|---|---|
| Jan 2022 | 1.2% | 0.4% |
| Feb 2022 | 1.2% | 0.4% |
| Mar 2022 | 1.2% | 0.5% |
| Apr 2022 | 1.2% | 0.5% |
| May 2022 | 1.2% | 0.5% |
| Jun 2022 | 1.2% | 0.5% |
| Jul 2022 | 1.2% | 0.5% |
| Aug 2022 | 1.2% | 0.5% |
| Sep 2022 | 1.2% | 0.5% |
| Oct 2022 | 1.2% | 0.5% |
| Nov 2022 | 1.2% | 0.5% |
| Dec 2022 | 1.2% | 0.5% |
| Jan 2023 | 1.2% | 0.5% |
| Feb 2023 | 1.2% | 0.5% |
| Mar 2023 | 1.1% | 0.5% |
| Apr 2023 | 1.2% | 0.5% |
| May 2023 | 1.2% | 0.5% |
| Jun 2023 | 1.1% | 0.5% |
| Jul 2023 | 1.2% | 0.5% |
| Aug 2023 | 1.2% | 0.5% |
| Sep 2023 | 1.1% | 0.5% |
| Oct 2023 | 1.1% | 0.5% |
| Nov 2023 | 1.1% | 0.5% |
| Dec 2023 | 1.1% | 0.4% |
| Jan 2024 | 1.1% | 0.4% |
| Feb 2024 | 1.1% | 0.4% |
| Mar 2024 | 1.1% | 0.4% |
| Apr 2024 | 1.1% | 0.4% |
| May 2024 | 1% | 0.4% |
| Jun 2024 | 1% | 0.4% |
| Jul 2024 | 1% | 0.4% |
| Aug 2024 | 1% | 0.4% |
| Sep 2024 | 1% | 0.3% |
| Oct 2024 | 1% | 0.3% |
| Nov 2024 | 1% | 0.3% |
| Dec 2024 | 1% | 0.3% |
| Jan 2025 | 1% | 0.3% |
| Feb 2025 | 1% | 0.3% |
| Mar 2025 | 1% | 0.3% |
| Apr 2025 | 1% | 0.3% |
| May 2025 | 1% | 0.3% |
| Jun 2025 | 1% | 0.3% |
| Jul 2025 | 1% | 0.3% |
| Aug 2025 | 1% | 0.3% |
| Sep 2025 | 1% | 0.2% |
| Oct 2025 | 0.9% | 0.2% |
| Nov 2025 | 0.9% | 0.2% |
| Dec 2025 | 0.9% | 0.2% |
| Jan 2026 | 0.9% | 0.2% |
| Feb 2026 | 0.8% | 0.2% |
| Mar 2026 | 0.8% | 0.2% |
| Apr 2026 | 0.8% | 0.2% |
| May 2026 | 0.8% | 0.2% |
| Jun 2026 | 0.8% | 0.2% |
| Jul 2026 | 0.7% | 0.2% |
| Aug 2026 | 0.7% | 0.2% |
| Sep 2026 | 0.7% | 0.2% |
| Oct 2026 | 0.7% | 0.2% |
Cledara research by email
Follow the software rankings that matter
The key spending shifts, new benchmarks and software rankings from Cledara’s payments data.
Occasional emails when new research is published. Unsubscribe any time. Explore the latest research.
Spend rank vs payment-activity rank
How many companies pay for both Notion and Asana?
of companies paying for Asana also pay for Notion
Each figure is measured from that product’s own buyers across their full payment history, so the two percentages read in opposite directions. A high overlap means the tools are often bought together; a low one means companies tend to pick one.
Which stack does each tool live in?
Notion
- Figma 80.7%
- OpenAI 75.7%
- Slack 75.2%
- GitHub 74.4%
- Google Workspace 74%
Asana
- OpenAI 76.1%
- Adobe 73.5%
- Figma 70.8%
- LinkedIn 69.9%
- GitHub 69%
What the data shows for Notion vs Asana
Notion is the more popular of the two, ranking #19 as of October 2026, ahead of Asana at #88. Both lost ground over the past year, but Notion held up better: it dropped 2 positions, against 25 positions for Asana. Over the past year, Notion's share of all software purchases has fallen from 0.93% to 0.73%, while Asana's has fallen from 0.24% to 0.16%. Notion also ranks higher by spend (#13 versus #51), so it leads on both how often companies buy it and how much they pay. By spend, Notion takes 1.1% of all software spend and Asana 0.26%. 46.5% of companies paying for Asana also pay for Notion, so for many teams this is not an either-or choice. For buyers, the rankings show which product the market is choosing and which has the momentum; pair that with a trial against your own workflows and budget to make the final call.
Notion vs Asana: frequently asked questions
Which is more popular, Notion or Asana?
Notion is more popular: it ranks #19 in Cledara's software popularity ranking, ahead of Asana at #88 as of October 2026. The ranking counts every purchase and renewal over the last 12 months, so it reflects the tool companies keep paying for.
How have Notion and Asana changed in popularity?
Notion has dropped 2 rank positions in the last 12 months, while Asana dropped 25 positions. That has widened Notion's lead over Asana.
Can you use Notion and Asana together?
Yes, and many companies do: 46.5% of companies paying for Asana also pay for Notion. For many teams the two are not an either-or choice.
Which is bigger by spend, Notion or Asana?
Notion ranks higher by spend: Notion is #13 and Asana #51. The spend ranking orders every software product by how much companies pay for it over the last 12 months.
Is Notion better than Asana for productivity use cases?
Notion is the more popular choice (#19 against #88), and Notion wins more of the budget by spend. Use that market signal to shortlist, then trial both against your own productivity workflows and budget.
How does your company compare?
This page shows the market. Cledara shows how your own software stack and spend compare, and helps you manage every subscription in one place.