Notion vs Airtable: Market Share & Adoption Data (August 2026)
Notion#19 by adoption#13 by spend
Airtable#52 by adoption#62 by spendNotion holds 0.74% of SaaS market share by adoption (#19 overall); Airtable holds 0.27% (#52), and has held its rank over the last 12 months.
Notion vs Airtable market share over time
Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.
| Month | Notion adoption share | Airtable adoption share | Notion spend share | Airtable spend share |
|---|---|---|---|---|
| Aug-2022 | 1.17% | 0.26% | 2.12% | 0.17% |
| Sep-2022 | 1.18% | 0.27% | 2.05% | 0.17% |
| Oct-2022 | 1.16% | 0.27% | 1.94% | 0.18% |
| Nov-2022 | 1.17% | 0.27% | 2.03% | 0.19% |
| Dec-2022 | 1.17% | 0.29% | 1.94% | 0.20% |
| Jan-2023 | 1.17% | 0.30% | 1.98% | 0.20% |
| Feb-2023 | 1.15% | 0.31% | 1.97% | 0.20% |
| Mar-2023 | 1.14% | 0.31% | 1.85% | 0.20% |
| Apr-2023 | 1.14% | 0.32% | 1.85% | 0.21% |
| May-2023 | 1.14% | 0.33% | 1.75% | 0.21% |
| Jun-2023 | 1.14% | 0.33% | 1.84% | 0.22% |
| Jul-2023 | 1.18% | 0.35% | 1.87% | 0.23% |
| Aug-2023 | 1.16% | 0.34% | 1.91% | 0.23% |
| Sep-2023 | 1.12% | 0.33% | 1.83% | 0.24% |
| Oct-2023 | 1.13% | 0.34% | 1.83% | 0.26% |
| Nov-2023 | 1.12% | 0.34% | 1.81% | 0.27% |
| Dec-2023 | 1.11% | 0.34% | 1.83% | 0.27% |
| Jan-2024 | 1.09% | 0.33% | 1.81% | 0.28% |
| Feb-2024 | 1.08% | 0.33% | 1.75% | 0.27% |
| Mar-2024 | 1.07% | 0.33% | 1.78% | 0.27% |
| Apr-2024 | 1.05% | 0.32% | 1.72% | 0.26% |
| May-2024 | 1.02% | 0.32% | 1.67% | 0.25% |
| Jun-2024 | 1.01% | 0.32% | 1.61% | 0.25% |
| Jul-2024 | 1.01% | 0.33% | 1.67% | 0.26% |
| Aug-2024 | 0.99% | 0.34% | 1.56% | 0.26% |
| Sep-2024 | 0.98% | 0.34% | 1.59% | 0.26% |
| Oct-2024 | 0.97% | 0.34% | 1.61% | 0.24% |
| Nov-2024 | 0.97% | 0.35% | 1.54% | 0.23% |
| Dec-2024 | 0.98% | 0.35% | 1.51% | 0.23% |
| Jan-2025 | 0.97% | 0.35% | 1.44% | 0.22% |
| Feb-2025 | 0.97% | 0.36% | 1.47% | 0.23% |
| Mar-2025 | 0.96% | 0.36% | 1.42% | 0.24% |
| Apr-2025 | 0.97% | 0.36% | 1.44% | 0.24% |
| May-2025 | 0.96% | 0.36% | 1.50% | 0.24% |
| Jun-2025 | 0.96% | 0.35% | 1.42% | 0.24% |
| Jul-2025 | 0.96% | 0.35% | 1.33% | 0.23% |
| Aug-2025 | 0.96% | 0.34% | 1.35% | 0.23% |
| Sep-2025 | 0.94% | 0.33% | 1.30% | 0.22% |
| Oct-2025 | 0.92% | 0.33% | 1.27% | 0.23% |
| Nov-2025 | 0.91% | 0.32% | 1.26% | 0.23% |
| Dec-2025 | 0.88% | 0.31% | 1.22% | 0.22% |
| Jan-2026 | 0.87% | 0.31% | 1.22% | 0.22% |
| Feb-2026 | 0.84% | 0.30% | 1.19% | 0.21% |
| Mar-2026 | 0.82% | 0.30% | 1.17% | 0.22% |
| Apr-2026 | 0.79% | 0.29% | 1.14% | 0.21% |
| May-2026 | 0.78% | 0.28% | 1.08% | 0.24% |
| Jun-2026 | 0.76% | 0.28% | 1.11% | 0.24% |
| Jul-2026 | 0.74% | 0.27% | 1.12% | 0.24% |
| Aug-2026 | 0.74% | 0.27% | 1.11% | 0.24% |
Spend rank vs adoption rank
| Product | Rank by adoption | Rank by spend | Adoption share | Spend share | 12-mo rank change |
|---|---|---|---|---|---|
| Notion | #19 | #13 | 0.74% | 1.11% | — |
| Airtable | #52 | #62 | 0.27% | 0.24% | — |
Notion ranks higher by spend (#13) than by adoption (#19) — customers pay more per company than its adoption rank suggests.
Airtable ranks higher by adoption (#52) than by spend (#62) — it is widely adopted at a comparatively low price point.
Do companies use Notion and Airtable together?
57.4% of companies paying for Airtable also pay for Notion.
Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.
What companies adopt after leaving Notion
Among companies whose Notion subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:
- Slack — adopted by 150.0% of switchers
- Zoom — adopted by 150.0% of switchers
- Atlassian — adopted by 150.0% of switchers
Which stack does each tool live in?
Tools most often found alongside Notion
| Tool | Category | Overlap with companies paying for Notion |
|---|---|---|
| Figma | Marketing & Growth | 80.2% |
| Slack | Collaboration & Productivity | 75.0% |
| OpenAI | AI Platforms & Model Ops | 74.6% |
| Google Workspace | Collaboration & Productivity | 73.4% |
| GitHub | Engineering & DevOps | 73.2% |
Tools most often found alongside Airtable
| Tool | Category | Overlap with companies paying for Airtable |
|---|---|---|
| OpenAI | AI Platforms & Model Ops | 82.5% |
| Figma | Marketing & Growth | 80.3% |
| Adobe | Marketing & Growth | 75.4% |
| GitHub | Engineering & DevOps | 73.2% |
| Google Workspace | Collaboration & Productivity | 72.1% |
Analyst take: what the data says about Notion vs Airtable
Notion has the clearer adoption lead as of August 2026, ranking #19 overall compared with Airtable at #52. Their adoption ranks have moved at the same pace over the past year. By spend, Notion ranks higher (#13 versus #62), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Notion, some companies adopted Slack or Zoom. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.
Notion and Airtable at a glance
Notion: Notion is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Airtable: Airtable is a platform that offers a next-gen app-building platform to transform workflows and solve various business problems. With the power of AI, Airtable enables teams to build custom business apps without the need for coding. The platform provides a range of features including automations, int
| Product | Category | Subcategory | Primary team | AI classification |
|---|---|---|---|---|
| Notion | Collaboration & Productivity | Productivity | Product Management | AI-Embedded |
| Airtable | Collaboration & Productivity | Productivity | Product Management | AI-Embedded |
Notion vs Airtable: frequently asked questions
Which is more popular, Notion or Airtable?
Notion is more widely adopted in this data as of August 2026. It ranks #19 overall, while Airtable ranks #52. This measures observed software adoption, not product quality or suitability for a particular company.
Which is growing faster, Notion or Airtable?
Notion has held its rank over the last 12 months, while Airtable held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.
Can you use Notion and Airtable together?
Yes. In the measured data, 57.4% of companies paying for Airtable also pay for Notion. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.
Which is bigger by spend, Notion or Airtable?
Notion ranks higher by measured spend. Notion is #13 and Airtable is #62. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.
Is Notion better than Airtable for productivity use cases?
This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.