GitHub holds 2.09% of SaaS market share by adoption (#7 overall); GitLab holds 0.07% (#192), and has held its rank over the last 12 months.
Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.
| Month | GitHub adoption share | GitLab adoption share | GitHub spend share | GitLab spend share |
|---|---|---|---|---|
| Aug-2022 | 1.96% | 0.14% | 0.96% | 0.38% |
| Sep-2022 | 1.95% | 0.13% | 1.00% | 0.36% |
| Oct-2022 | 1.97% | 0.14% | 1.00% | 0.39% |
| Nov-2022 | 2.00% | 0.14% | 1.00% | 0.39% |
| Dec-2022 | 2.00% | 0.14% | 1.01% | 0.41% |
| Jan-2023 | 2.00% | 0.13% | 1.02% | 0.39% |
| Feb-2023 | 2.03% | 0.13% | 1.03% | 0.41% |
| Mar-2023 | 2.06% | 0.13% | 1.05% | 0.39% |
| Apr-2023 | 2.10% | 0.12% | 1.12% | 0.38% |
| May-2023 | 2.15% | 0.11% | 1.09% | 0.49% |
| Jun-2023 | 2.20% | 0.11% | 1.10% | 0.53% |
| Jul-2023 | 2.33% | 0.11% | 1.16% | 0.55% |
| Aug-2023 | 2.33% | 0.11% | 1.19% | 0.53% |
| Sep-2023 | 2.30% | 0.11% | 1.15% | 0.52% |
| Oct-2023 | 2.36% | 0.10% | 1.20% | 0.53% |
| Nov-2023 | 2.40% | 0.10% | 1.25% | 0.52% |
| Dec-2023 | 2.46% | 0.09% | 1.28% | 0.48% |
| Jan-2024 | 2.51% | 0.10% | 1.38% | 0.67% |
| Feb-2024 | 2.56% | 0.09% | 1.43% | 0.70% |
| Mar-2024 | 2.60% | 0.09% | 1.47% | 0.69% |
| Apr-2024 | 2.67% | 0.09% | 1.49% | 0.70% |
| May-2024 | 2.72% | 0.09% | 1.55% | 0.60% |
| Jun-2024 | 2.76% | 0.08% | 1.69% | 0.55% |
| Jul-2024 | 2.77% | 0.09% | 1.73% | 0.55% |
| Aug-2024 | 2.79% | 0.09% | 1.72% | 0.63% |
| Sep-2024 | 2.80% | 0.08% | 1.79% | 0.66% |
| Oct-2024 | 2.79% | 0.09% | 1.78% | 0.62% |
| Nov-2024 | 2.78% | 0.09% | 1.80% | 0.62% |
| Dec-2024 | 2.78% | 0.09% | 1.81% | 0.63% |
| Jan-2025 | 2.75% | 0.08% | 1.79% | 0.55% |
| Feb-2025 | 2.72% | 0.08% | 1.82% | 0.57% |
| Mar-2025 | 2.67% | 0.09% | 1.82% | 0.56% |
| Apr-2025 | 2.61% | 0.09% | 1.80% | 0.56% |
| May-2025 | 2.57% | 0.09% | 1.83% | 0.58% |
| Jun-2025 | 2.51% | 0.09% | 1.72% | 0.57% |
| Jul-2025 | 2.48% | 0.09% | 1.72% | 0.57% |
| Aug-2025 | 2.45% | 0.08% | 1.72% | 0.50% |
| Sep-2025 | 2.42% | 0.09% | 1.70% | 0.47% |
| Oct-2025 | 2.37% | 0.08% | 1.72% | 0.48% |
| Nov-2025 | 2.34% | 0.08% | 1.72% | 0.50% |
| Dec-2025 | 2.30% | 0.08% | 1.68% | 0.46% |
| Jan-2026 | 2.27% | 0.08% | 1.68% | 0.42% |
| Feb-2026 | 2.23% | 0.08% | 1.63% | 0.37% |
| Mar-2026 | 2.19% | 0.07% | 1.66% | 0.38% |
| Apr-2026 | 2.16% | 0.07% | 1.66% | 0.36% |
| May-2026 | 2.12% | 0.07% | 1.65% | 0.33% |
| Jun-2026 | 2.09% | 0.07% | 1.64% | 0.36% |
| Jul-2026 | 2.06% | 0.07% | 1.68% | 0.37% |
| Aug-2026 | 2.09% | 0.07% | 1.76% | 0.35% |
| Product | Rank by adoption | Rank by spend | Adoption share | Spend share | 12-mo rank change |
|---|---|---|---|---|---|
| GitHub | #7 | #8 | 2.09% | 1.76% | — |
| GitLab | #192 | #42 | 0.07% | 0.35% | — |
GitHub ranks higher by adoption (#7) than by spend (#8) — it is widely adopted at a comparatively low price point.
GitLab ranks higher by spend (#42) than by adoption (#192) — customers pay more per company than its adoption rank suggests.
55.8% of companies paying for GitLab also pay for GitHub.
Overlap is measured on companies with active paid subscriptions to both products — a high overlap means the two tools are often complements rather than strict substitutes.
Among companies whose GitHub subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:
| Tool | Category | Overlap with companies paying for GitHub |
|---|---|---|
| OpenAI | AI Platforms & Model Ops | 78.5% |
| Figma | Marketing & Growth | 77.1% |
| Adobe | Marketing & Growth | 72.8% |
| People Ops & Talent | 70.3% | |
| Microsoft | Collaboration & Productivity | 69.5% |
| Tool | Category | Overlap with companies paying for GitLab |
|---|---|---|
| Slack | Collaboration & Productivity | 72.6% |
| Amazon Web Services | Engineering & DevOps | 71.7% |
| Atlassian | Collaboration & Productivity | 70.8% |
| OpenAI | AI Platforms & Model Ops | 70.8% |
| Figma | Marketing & Growth | 69.9% |
GitHub has the clearer adoption lead as of August 2026, ranking #7 overall compared with GitLab at #192. Their adoption ranks have moved at the same pace over the past year. By spend, GitHub ranks higher (#8 versus #42), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving GitHub, some companies adopted Anthropic or Amazon Web Services. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.
GitHub: GitHub provides hosting for software development version control using Git.
GitLab: GitLab is a web-based DevOps lifecycle tool that provides a Git-repository manager providing wiki, issue-tracking and CI/CD pipeline features.
| Product | Category | Subcategory | Primary team | AI classification |
|---|---|---|---|---|
| GitHub | Engineering & DevOps | Dev Tools | Engineering | AI-Embedded |
| GitLab | Engineering & DevOps | Dev Tools | Engineering | AI-Embedded |
GitHub is more widely adopted in this data as of August 2026. It ranks #7 overall, while GitLab ranks #192. This measures observed software adoption, not product quality or suitability for a particular company.
GitHub has held its rank over the last 12 months, while GitLab held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.
Yes. In the measured data, 55.8% of companies paying for GitLab also pay for GitHub. That shows the products can coexist, although the data does not explain why a company uses both or whether they serve the same workflow.
GitHub ranks higher by measured spend. GitHub is #8 and GitLab is #42. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.
This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.