Asana vs ClickUp: Market Share & Adoption Data (August 2026)

Asana logoAsana#84 by adoption#49 by spend
ClickUp logoClickUp#95 by adoption#78 by spend

Asana holds 0.18% of SaaS market share by adoption (#84 overall); ClickUp holds 0.14% (#95), and has held its rank over the last 12 months.

Asana vs ClickUp market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthAsana adoption shareClickUp adoption shareAsana spend shareClickUp spend share
Aug-20220.53%0.46%0.83%0.67%
Sep-20220.52%0.43%0.83%0.61%
Oct-20220.52%0.39%0.85%0.56%
Nov-20220.52%0.37%0.87%0.55%
Dec-20220.53%0.34%0.87%0.50%
Jan-20230.52%0.32%0.87%0.48%
Feb-20230.51%0.29%0.86%0.48%
Mar-20230.51%0.25%0.84%0.45%
Apr-20230.50%0.22%0.82%0.43%
May-20230.49%0.21%0.79%0.49%
Jun-20230.49%0.19%0.80%0.48%
Jul-20230.51%0.19%0.84%0.49%
Aug-20230.49%0.17%0.77%0.38%
Sep-20230.47%0.16%0.75%0.35%
Oct-20230.46%0.17%0.74%0.48%
Nov-20230.45%0.17%0.72%0.47%
Dec-20230.45%0.18%0.69%0.46%
Jan-20240.43%0.18%0.67%0.50%
Feb-20240.42%0.19%0.66%0.48%
Mar-20240.41%0.19%0.66%0.46%
Apr-20240.40%0.21%0.63%0.47%
May-20240.38%0.22%0.61%0.41%
Jun-20240.37%0.23%0.61%0.38%
Jul-20240.36%0.25%0.59%0.38%
Aug-20240.35%0.25%0.59%0.37%
Sep-20240.34%0.26%0.56%0.37%
Oct-20240.33%0.26%0.52%0.28%
Nov-20240.33%0.27%0.52%0.28%
Dec-20240.32%0.27%0.51%0.29%
Jan-20250.31%0.27%0.50%0.32%
Feb-20250.30%0.27%0.49%0.32%
Mar-20250.29%0.28%0.45%0.34%
Apr-20250.28%0.26%0.44%0.33%
May-20250.27%0.25%0.43%0.33%
Jun-20250.27%0.23%0.45%0.34%
Jul-20250.26%0.22%0.44%0.33%
Aug-20250.25%0.21%0.42%0.32%
Sep-20250.25%0.20%0.42%0.31%
Oct-20250.24%0.19%0.42%0.28%
Nov-20250.23%0.19%0.41%0.27%
Dec-20250.22%0.18%0.41%0.26%
Jan-20260.22%0.17%0.41%0.22%
Feb-20260.21%0.16%0.40%0.22%
Mar-20260.20%0.15%0.39%0.19%
Apr-20260.20%0.15%0.38%0.18%
May-20260.19%0.15%0.36%0.17%
Jun-20260.18%0.14%0.30%0.15%
Jul-20260.17%0.15%0.29%0.17%
Aug-20260.18%0.14%0.29%0.18%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Asana#84#490.18%0.29%—
ClickUp#95#780.14%0.18%—

Asana ranks higher by spend (#49) than by adoption (#84) — customers pay more per company than its adoption rank suggests.

ClickUp ranks higher by spend (#78) than by adoption (#95) — customers pay more per company than its adoption rank suggests.

What companies adopt after leaving Asana

Among companies whose Asana subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:

  1. Google Workspace — adopted by 183.3% of switchers
  2. Microsoft — adopted by 150.0% of switchers
  3. Atlassian — adopted by 133.3% of switchers

Which stack does each tool live in?

Tools most often found alongside Asana

ToolCategoryOverlap with companies paying for Asana
OpenAIAI Platforms & Model Ops75.0%
AdobeMarketing & Growth73.2%
FigmaMarketing & Growth70.5%
LinkedInPeople Ops & Talent70.1%
SlackCollaboration & Productivity67.9%

Tools most often found alongside ClickUp

ToolCategoryOverlap with companies paying for ClickUp
AdobeMarketing & Growth76.2%
OpenAIAI Platforms & Model Ops76.2%
SlackCollaboration & Productivity76.2%
FigmaMarketing & Growth74.6%
LinkedInPeople Ops & Talent73.8%

Analyst take: what the data says about Asana vs ClickUp

Asana has the clearer adoption lead as of August 2026, ranking #84 overall compared with ClickUp at #95. Their adoption ranks have moved at the same pace over the past year. By spend, Asana ranks higher (#49 versus #78), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Asana, some companies adopted Google Workspace or Microsoft. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Asana and ClickUp at a glance

Asana: Asana is a web and mobile application designed to help teams organise, track, and manage their work.

ClickUp: ClickUp is a customizable productivity platform that aims to replace other workplace apps for all users and all departments in an organization.

ProductCategorySubcategoryPrimary teamAI classification
AsanaCollaboration & ProductivityProductivityProduct ManagementAI-Embedded
ClickUpCollaboration & ProductivityProductivityCross-functionalAI-Embedded

Asana vs ClickUp: frequently asked questions

Which is more popular, Asana or ClickUp?

Asana is more widely adopted in this data as of August 2026. It ranks #84 overall, while ClickUp ranks #95. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Asana or ClickUp?

Asana has held its rank over the last 12 months, while ClickUp held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Do companies switch between Asana and ClickUp?

There is a switching signal after companies leave Asana. The most common measured destinations include Google Workspace, Microsoft, Atlassian. This shows what happened next in the data, not why a company changed tools.

Which is bigger by spend, Asana or ClickUp?

Asana ranks higher by measured spend. Asana is #49 and ClickUp is #78. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Asana better than ClickUp for productivity use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.