Airtable vs Supabase: Market Share & Adoption Data (August 2026)

Airtable logoAirtable#51 by adoption#61 by spend
Supabase logoSupabase#93 by adoption#413 by spend

Airtable holds 0.27% of SaaS market share by adoption (#51 overall); Supabase holds 0.15% (#93), and has held its rank over the last 12 months.

Airtable vs Supabase market share over time

Monthly market share by adoption and by spend, full history. Share is each product's percentage of all SaaS purchasing activity tracked in the dataset that month.

MonthAirtable adoption shareSupabase adoption shareAirtable spend shareSupabase spend share
Aug-20220.26%0.00%0.17%0.00%
Sep-20220.27%0.00%0.17%0.00%
Oct-20220.27%0.00%0.18%0.00%
Nov-20220.27%0.00%0.19%0.00%
Dec-20220.29%0.01%0.20%0.00%
Jan-20230.30%0.01%0.20%0.00%
Feb-20230.31%0.01%0.20%0.00%
Mar-20230.31%0.01%0.20%0.00%
Apr-20230.32%0.01%0.21%0.00%
May-20230.33%0.01%0.21%0.00%
Jun-20230.33%0.01%0.22%0.00%
Jul-20230.35%0.01%0.23%0.00%
Aug-20230.34%0.01%0.23%0.00%
Sep-20230.33%0.02%0.24%0.00%
Oct-20230.34%0.02%0.26%0.00%
Nov-20230.34%0.02%0.27%0.00%
Dec-20230.34%0.02%0.27%0.00%
Jan-20240.33%0.02%0.28%0.00%
Feb-20240.33%0.02%0.27%0.00%
Mar-20240.33%0.02%0.27%0.00%
Apr-20240.32%0.02%0.26%0.00%
May-20240.32%0.02%0.25%0.00%
Jun-20240.32%0.02%0.25%0.00%
Jul-20240.33%0.02%0.26%0.00%
Aug-20240.34%0.02%0.26%0.00%
Sep-20240.34%0.02%0.26%0.00%
Oct-20240.34%0.02%0.24%0.00%
Nov-20240.35%0.02%0.23%0.00%
Dec-20240.35%0.02%0.23%0.00%
Jan-20250.35%0.02%0.22%0.00%
Feb-20250.36%0.02%0.23%0.01%
Mar-20250.36%0.02%0.24%0.01%
Apr-20250.36%0.02%0.24%0.01%
May-20250.36%0.03%0.24%0.01%
Jun-20250.35%0.03%0.24%0.01%
Jul-20250.35%0.04%0.23%0.01%
Aug-20250.34%0.04%0.23%0.01%
Sep-20250.34%0.05%0.22%0.01%
Oct-20250.33%0.06%0.23%0.01%
Nov-20250.32%0.06%0.23%0.01%
Dec-20250.31%0.07%0.22%0.01%
Jan-20260.31%0.08%0.22%0.02%
Feb-20260.30%0.09%0.21%0.02%
Mar-20260.30%0.10%0.22%0.02%
Apr-20260.29%0.11%0.21%0.02%
May-20260.28%0.12%0.24%0.02%
Jun-20260.28%0.13%0.24%0.02%
Jul-20260.27%0.14%0.24%0.03%
Aug-20260.27%0.15%0.23%0.03%

Spend rank vs adoption rank

ProductRank by adoptionRank by spendAdoption shareSpend share12-mo rank change
Airtable#51#610.27%0.23%—
Supabase#93#4130.15%0.03%—

Airtable ranks higher by adoption (#51) than by spend (#61) — it is widely adopted at a comparatively low price point.

Supabase ranks higher by adoption (#93) than by spend (#413) — it is widely adopted at a comparatively low price point.

What companies adopt after leaving Airtable

Among companies whose Airtable subscription lapsed in the last 90 days, these are the most-adopted tools in the same workflow, as a share of switchers:

  1. Google Workspace — adopted by 100.0% of switchers
  2. Zapier — adopted by 80.0% of switchers
  3. ChatGPT — adopted by 80.0% of switchers

Which stack does each tool live in?

Tools most often found alongside Airtable

ToolCategoryOverlap with companies paying for Airtable
OpenAIAI Platforms & Model Ops82.5%
FigmaMarketing & Growth80.9%
AdobeMarketing & Growth75.4%
GitHubEngineering & DevOps73.2%
Google WorkspaceCollaboration & Productivity72.1%

Tools most often found alongside Supabase

ToolCategoryOverlap with companies paying for Supabase
AnthropicAI Platforms & Model Ops91.1%
OpenAIAI Platforms & Model Ops89.9%
FigmaMarketing & Growth83.5%
GitHubEngineering & DevOps82.3%
Google WorkspaceCollaboration & Productivity79.7%

Analyst take: what the data says about Airtable vs Supabase

Airtable has the clearer adoption lead as of August 2026, ranking #51 overall compared with Supabase at #93. Their adoption ranks have moved at the same pace over the past year. By spend, Airtable ranks higher (#61 versus #413), which shows where more of the measured software budget currently sits. The switching signal adds useful context: after leaving Airtable, some companies adopted Google Workspace or Zapier. The practical takeaway is to separate market position from product fit: the rankings show which tool is more established and where buying momentum is moving, but they do not measure features, price, or quality. Use those signals to build a shortlist, then decide against your own workflows and requirements.

Airtable and Supabase at a glance

Airtable: Airtable is a platform that offers a next-gen app-building platform to transform workflows and solve various business problems. With the power of AI, Airtable enables teams to build custom business apps without the need for coding. The platform provides a range of features including automations, int

Supabase: Supabase is an open-source platform that serves as an alternative to Firebase. It provides developers with a set of tools including a Postgres database, authentication, real-time subscriptions, storage, and edge functions. The platform is designed to offer a backend solution with instant APIs and in

ProductCategorySubcategoryPrimary teamAI classification
AirtableCollaboration & ProductivityProductivityProduct ManagementAI-Embedded
SupabaseEngineering & DevOpsDev ToolsEngineeringTraditional

Airtable vs Supabase: frequently asked questions

Which is more popular, Airtable or Supabase?

Airtable is more widely adopted in this data as of August 2026. It ranks #51 overall, while Supabase ranks #93. This measures observed software adoption, not product quality or suitability for a particular company.

Which is growing faster, Airtable or Supabase?

Airtable has held its rank over the last 12 months, while Supabase held its rank. This is a change in relative adoption rank; it does not prove that companies are leaving one product for the other.

Do companies switch between Airtable and Supabase?

There is a switching signal after companies leave Airtable. The most common measured destinations include Google Workspace, Zapier, ChatGPT. This shows what happened next in the data, not why a company changed tools.

Which is bigger by spend, Airtable or Supabase?

Airtable ranks higher by measured spend. Airtable is #61 and Supabase is #413. Spend rank shows where more of the observed software budget sits; it does not explain pricing or value.

Is Airtable better than Supabase for cross-category: db vs backend use cases?

This data cannot determine which product is better. It measures adoption, spend position, momentum, and—in some cases—overlap. Use those signals to understand market position, then compare the products against your own workflows, requirements, and budget.