Odense is home to 5 SaaS and AI products actively bought by companies on Cledara, led by Umbraco. This ranking is built from real purchasing data — what companies actually pay for, not funding announcements — and updates monthly. Data as of 14 August 2026, 15:33 UTC.
| # | Product | Category | Description | Founded | Employees | Funding | 12-mo rank |
|---|---|---|---|---|---|---|---|
| 1 | Umbraco | Marketing & Growth | Umbraco is an open-source CMS that manages digital content across multiple channels, supporting custom integrations and offering automated updates. | 2,005 | 51-200 employees | ||
| 2 | Webhook.site | Engineering & DevOps | Webhook.site provides a platform for testing and debugging webhooks and HTTP requests. Users receive a unique, random URL and email address, where everything sent to these addresses is displayed instantly. The platform allows for testing and debugging without the need to set up and maintain personal infrastructure. | 2,020 | Self-employed | ||
| 3 | Morningscore | Marketing & Growth | Morningscore is a platform that provides SEO tools to track keyword rankings, analyze backlinks, audit site health, compare competitor performance, and calculate the value of SEO traffic. It also assigns a custom metric ("the Morningscore") that estimates how much money you would have to pay via Google Ads to get similar organic traffic. | 2,018 | 11-50 employees | $1M - $5M | |
| 4 | Paperturn | Marketing & Growth | Paperturn is an online tool that transforms static PDF files into interactive digital flipbooks. It provides various features and customization options, allowing users to create engaging flipbooks with realistic page-turning effects. | 2,013 | 11-50 employees | ||
| 5 | Shipmondo | Operations & Supply Chain | 2,014 | 11-50 employees |
The complete list is available as <a href="/api/export/startups/denmark/odense.csv">CSV</a> or <a href="/api/export/startups/denmark/odense.json">JSON</a>.
The largest SaaS company from Odense by headcount is Umbraco (51-200 employees).
1 of 5 have disclosed funding, topped by Morningscore ($1M - $5M).
The newest entrant is Webhook.site (founded 2020).
The oldest is Umbraco (founded 2005); the newest, Webhook.site (2020).
| Category | Products |
|---|---|
| Marketing & Growth | 3 |
| Engineering & DevOps | 1 |
| Operations & Supply Chain | 1 |
Odense's SaaS scene skews toward Marketing & Growth — 3 of its 5 tracked companies build marketing & growth software.
Odense accounts for 6% of the 79 ranked SaaS products founded in Denmark.
Umbraco, Webhook.site and Morningscore are the most-used SaaS products founded in Odense, based on real purchasing data from companies on Cledara. Last updated 14 August 2026, 15:33 UTC.
5 SaaS and AI products founded in Odense are actively bought by companies tracked on Cledara. Aggregators list more registered startups; this ranking counts only products with real, current usage.
Umbraco show the strongest rank gains among Odense-founded products over the last 90 days.
Most lists rank Odense startups by funding raised or valuation. This one ranks them by adoption — how many companies actually pay for each product — measured monthly from Cledara's purchasing data.